CRG
Product Marketing Manager
CRG, Charlotte, North Carolina, United States, 28245
Product Marketing ManagerOur Transportation and Logistics client, with an annual revenue of nearly $80 million, has generated consistent growth through expansion, acquisition, and innovation. It currently has over 500 locations and is the largest intermodal equipment provider in the industry. Since 2014, CRG has placed over 180 employees within this organization, which is consistently rated high among its employees for having an excellent benefits package, collaborative work culture, and passion for giving back to the community.
The Product Marketing Manager will be responsible for all go-to-market activities related to promoting a given set of products to the customer segments.
Opportunity:
Direct-HireLocation:
Remote - East-Coast based; Charlotte preferredResponsibilities:
Define segments/audiences and go-to-market plans for supported productsDevelop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported productsWork with internal and external design resources to develop marketing support and sales enablement materials for supported productsIdentify keywords for digital pursuits and help define campaigns to exploit themAnalyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tacticsCreate and manage budgets for supported product marketing initiativesQualifications:
Bachelor's degree in marketing or business administration requiredAt least 4 years of relevant work experience in a B2B marketing role requiredDirect experience in Product Marketing and in the Transportation industry strongly preferred but not requiredExperience practicing agile marketing preferredExperience working with commoditized or commoditizing products preferredAbility to turn data and analytics into executable product marketing plansExperience with Microsoft Office requiredExperience with Salesforce.com and Pardot preferredCategory Code: JN009#zr
The Product Marketing Manager will be responsible for all go-to-market activities related to promoting a given set of products to the customer segments.
Opportunity:
Direct-HireLocation:
Remote - East-Coast based; Charlotte preferredResponsibilities:
Define segments/audiences and go-to-market plans for supported productsDevelop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported productsWork with internal and external design resources to develop marketing support and sales enablement materials for supported productsIdentify keywords for digital pursuits and help define campaigns to exploit themAnalyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tacticsCreate and manage budgets for supported product marketing initiativesQualifications:
Bachelor's degree in marketing or business administration requiredAt least 4 years of relevant work experience in a B2B marketing role requiredDirect experience in Product Marketing and in the Transportation industry strongly preferred but not requiredExperience practicing agile marketing preferredExperience working with commoditized or commoditizing products preferredAbility to turn data and analytics into executable product marketing plansExperience with Microsoft Office requiredExperience with Salesforce.com and Pardot preferredCategory Code: JN009#zr