Penumbra
Business System Analyst- Marketing Applications
Penumbra, Alameda, California, United States, 94501
As the Business Systems Analyst, Marketing Applications, you will be part of our IT functional team scoping, designing, and delivering technology solutions that optimize and enable our Marketing, Sales, and Services organizations. Our primary technology landscape includes Salesforce CRM, SAP ERP, several Marketing applications including Adobe Marketo, Showpad, Cvent, QuickBase, Tableau, and WordPress. The Business Systems Analyst will integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute revenue strategy, drive innovation and business results.
What You'll Work On
Lead business analysis for marketing operations, lead generation and assignments, campaigns and events management related business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions.Partner with the marketing business and operations to translate business requirements (new capabilities and improvements to existing functionality) for various Sales, Marketing, and creative functions.Support the relationship with Global Sales and Marketing, utilizing proactive account management strategies, and develop strong business relationships.Implement Marketo/Pardot campaigns with ability to nurture programs, landing pages, and emailsDeconstruct large work items/stories into smaller independent components understanding business requirements and translating into Epics, and User Stories within Jira. Lead work sessions with technical team members to address questions or issues etc.Work with the business units to develop test plans and procedures, to validate the application design, define acceptance criteria with the overall project team.Act as a liaison between Project Sponsors/Stakeholders, technical teams, and vendor partners. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, and acceptance tests. Resolve escalated issues and facilitate communication on any critical issues.Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes to users and managers and resolution of issues.Resolve issues between stated business requirements and what is technically feasible by identifying issues, evaluate alternative systems solutions with system designers and users and communicate the result.Test the application as required by project timelines. This also includes supporting stakeholder testing.Adhere to the Company's Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.Ensure other members of the department follow the QMS, regulations, standards, and procedures.Perform other work-related duties as assigned.What You'll Bring
Bachelor's degree in business administration or related field with 7+ years of experience, or equivalent combination of education and experience7+ years' experience as a Business Systems Analyst working with cloud-based Marketing and CRM platforms strongly preferredExperience in process and system development in the following areas: Marketo, Eloqua, Pardot, Salesforce CRM, Lead Generation, Lead Routing, Prospecting and Enrichment Tools is requiredThorough understanding of Campaign to Lead processes with extensive knowledge of industry best practices in Marketing space both on process and technologyExperience building and optimizing multiple marketing campaignsExperience using quantitative and analytical skills to generate insights to inform strategy and measure performance of marketing programs.Experience with upstream & downstream processes & solutions to Salesforce CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.Experience with integrating Marketing tech stack with SalesforceBusiness analysis and business process improvement, preferably in a high-growth enterprise SaaS environmentClear, concise technical writing skills and excellent interpersonal and communication skillsStrong collaboration skills while working with SME's, senior leaders, PMO and business users/ stakeholders to drive business analysis/user requirements,Strong experience in negotiating scope and priorities and balancing for successful outcomesSelf-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting prioritiesBasic understanding of database and integration approachesStrong oral, written, and interpersonal communication skillsHigh degree of accuracy and attention to detailProficiency with MS Word, Excel, and PowerPointWorking Conditions
General office environment. Business travel from 0% - 10%. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 25 pounds. The employee is frequently required to stand, walk, sit, and reach with hands and arms, and to use a computer, sitting for extended periods. Specific vision abilities required by this job include the ability to read, close vision, distance vision, color vision, peripheral vision, and depth perception.Alameda, CAStarting Base Salary is $125,000/year - $150,000/year.Individual compensation will vary over time-based on factors such as performance, skill level, competencies, work location and shift.
What You'll Work On
Lead business analysis for marketing operations, lead generation and assignments, campaigns and events management related business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions.Partner with the marketing business and operations to translate business requirements (new capabilities and improvements to existing functionality) for various Sales, Marketing, and creative functions.Support the relationship with Global Sales and Marketing, utilizing proactive account management strategies, and develop strong business relationships.Implement Marketo/Pardot campaigns with ability to nurture programs, landing pages, and emailsDeconstruct large work items/stories into smaller independent components understanding business requirements and translating into Epics, and User Stories within Jira. Lead work sessions with technical team members to address questions or issues etc.Work with the business units to develop test plans and procedures, to validate the application design, define acceptance criteria with the overall project team.Act as a liaison between Project Sponsors/Stakeholders, technical teams, and vendor partners. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, and acceptance tests. Resolve escalated issues and facilitate communication on any critical issues.Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes to users and managers and resolution of issues.Resolve issues between stated business requirements and what is technically feasible by identifying issues, evaluate alternative systems solutions with system designers and users and communicate the result.Test the application as required by project timelines. This also includes supporting stakeholder testing.Adhere to the Company's Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.Ensure other members of the department follow the QMS, regulations, standards, and procedures.Perform other work-related duties as assigned.What You'll Bring
Bachelor's degree in business administration or related field with 7+ years of experience, or equivalent combination of education and experience7+ years' experience as a Business Systems Analyst working with cloud-based Marketing and CRM platforms strongly preferredExperience in process and system development in the following areas: Marketo, Eloqua, Pardot, Salesforce CRM, Lead Generation, Lead Routing, Prospecting and Enrichment Tools is requiredThorough understanding of Campaign to Lead processes with extensive knowledge of industry best practices in Marketing space both on process and technologyExperience building and optimizing multiple marketing campaignsExperience using quantitative and analytical skills to generate insights to inform strategy and measure performance of marketing programs.Experience with upstream & downstream processes & solutions to Salesforce CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.Experience with integrating Marketing tech stack with SalesforceBusiness analysis and business process improvement, preferably in a high-growth enterprise SaaS environmentClear, concise technical writing skills and excellent interpersonal and communication skillsStrong collaboration skills while working with SME's, senior leaders, PMO and business users/ stakeholders to drive business analysis/user requirements,Strong experience in negotiating scope and priorities and balancing for successful outcomesSelf-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting prioritiesBasic understanding of database and integration approachesStrong oral, written, and interpersonal communication skillsHigh degree of accuracy and attention to detailProficiency with MS Word, Excel, and PowerPointWorking Conditions
General office environment. Business travel from 0% - 10%. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 25 pounds. The employee is frequently required to stand, walk, sit, and reach with hands and arms, and to use a computer, sitting for extended periods. Specific vision abilities required by this job include the ability to read, close vision, distance vision, color vision, peripheral vision, and depth perception.Alameda, CAStarting Base Salary is $125,000/year - $150,000/year.Individual compensation will vary over time-based on factors such as performance, skill level, competencies, work location and shift.