AT&T
Lead Product Marketing
AT&T, Atlanta, Georgia, United States, 30383
Job Description:
This role will have lead or support the following roles within Marketing: Pricing, Product Marketing, Product Strategy.
Key Roles and Responsibilities:
Individual will be responsible for supporting Cricket Wireless rate plan, feature, product, and service strategy, pricing, and marketing.
This includes conducting subscriber and competitive analysis, developing pricing concepts, financial modeling, product positioning, and post launch impact analysis.
They will also lead the evaluation and assessment of potential paths to drive revenue growth that are consistent with Cricket and/or AT&T Prepaid’s strategic direction.
This includes supporting development of new sources of revenue, gross adds, market share, and profitability.
They may also lead development of complex products and manage large teams to facilitate launch.
This individual will have the following responsibilities:
Rate plan pricing
Analyze and forecast understand sales and subscriber trends at granular levels
Formulates complex data modeling and financial analysis scenarios to interpret and develop pricing strategies and potential impacts.
Conduct competitive evaluations. Assess market and customer dynamics and incorporate into offer development and lifecycle activities.
Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance metrics in order to guide strategy.
Collaborate with other teams within the AT&T Prepaid Portfolio (for example: product marketing teams, analytics teams, channel operations teams) to ensure service pricing will allow Cricket and AT&T Prepaid to win in the market while delivering revenue/ARPU growth.
Product Marketing
Provide continuing product surveillance and management of established products to attain financial objectives
Assists in ensuring revenue and profitability goals from products & services are met by understanding volume/rate trends & industry dynamics to recommend and evaluate alternative strategic pricing or growth options.
Acts as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
Develops business plans to assess subscriber financial impact on Cricket and/or AT&T Prepaid in year, and over multi-year timeframes.
Develops and delivers presentations to executive management regarding products and plans as assigned.
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
Motivate others to action and provide leadership qualities as needed. Foster strong relationships with internal and external resources.
Product Strategy/Growth
Conduct strategic evaluation to identify potential new sources of revenue growth.
Conduct competitive evaluations.
Develop business models to evaluate potential revenue opportunity.
Identify cost structure required to launch and monthly recurring costs.
Education: Typically requires a bachelors degree.
Experience: Typically requires 6+ years of experience in similar area of responsibility.
Supervisory: No
Minimum:
7+ years’ in related, relevant wireless experience or in a similar subscription business
Demonstrated analytical skills and experience with financial modeling techniques
Expert proficiency in Microsoft Excel is critical
Ability to synthesize large amounts of data into actionable insights to develop pricing strategies
Self-starter with sense of ownership who can assimilate quickly
Creative problem solver with ability to think outside the box
Strong written, verbal and presentation skills
Enjoy working in a highly demanding, results-driven work environment
Bachelor’s degree in Business, Analytics, Economics, Marketing, Finance, Engineering or related field preferred
Desired:
MBA or Masters in AnalyticsExperience with SQL Databases, preferably SQL Server
Experience with Tableau
Wireless industry experience
Our Lead Product Marketing earn between $128,400 - $192,600 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Ready to join the team? Apply today!
#LI-Onsite
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia
Salary Range:
$128,400.00 - $192,600.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
This role will have lead or support the following roles within Marketing: Pricing, Product Marketing, Product Strategy.
Key Roles and Responsibilities:
Individual will be responsible for supporting Cricket Wireless rate plan, feature, product, and service strategy, pricing, and marketing.
This includes conducting subscriber and competitive analysis, developing pricing concepts, financial modeling, product positioning, and post launch impact analysis.
They will also lead the evaluation and assessment of potential paths to drive revenue growth that are consistent with Cricket and/or AT&T Prepaid’s strategic direction.
This includes supporting development of new sources of revenue, gross adds, market share, and profitability.
They may also lead development of complex products and manage large teams to facilitate launch.
This individual will have the following responsibilities:
Rate plan pricing
Analyze and forecast understand sales and subscriber trends at granular levels
Formulates complex data modeling and financial analysis scenarios to interpret and develop pricing strategies and potential impacts.
Conduct competitive evaluations. Assess market and customer dynamics and incorporate into offer development and lifecycle activities.
Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance metrics in order to guide strategy.
Collaborate with other teams within the AT&T Prepaid Portfolio (for example: product marketing teams, analytics teams, channel operations teams) to ensure service pricing will allow Cricket and AT&T Prepaid to win in the market while delivering revenue/ARPU growth.
Product Marketing
Provide continuing product surveillance and management of established products to attain financial objectives
Assists in ensuring revenue and profitability goals from products & services are met by understanding volume/rate trends & industry dynamics to recommend and evaluate alternative strategic pricing or growth options.
Acts as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
Develops business plans to assess subscriber financial impact on Cricket and/or AT&T Prepaid in year, and over multi-year timeframes.
Develops and delivers presentations to executive management regarding products and plans as assigned.
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
Motivate others to action and provide leadership qualities as needed. Foster strong relationships with internal and external resources.
Product Strategy/Growth
Conduct strategic evaluation to identify potential new sources of revenue growth.
Conduct competitive evaluations.
Develop business models to evaluate potential revenue opportunity.
Identify cost structure required to launch and monthly recurring costs.
Education: Typically requires a bachelors degree.
Experience: Typically requires 6+ years of experience in similar area of responsibility.
Supervisory: No
Minimum:
7+ years’ in related, relevant wireless experience or in a similar subscription business
Demonstrated analytical skills and experience with financial modeling techniques
Expert proficiency in Microsoft Excel is critical
Ability to synthesize large amounts of data into actionable insights to develop pricing strategies
Self-starter with sense of ownership who can assimilate quickly
Creative problem solver with ability to think outside the box
Strong written, verbal and presentation skills
Enjoy working in a highly demanding, results-driven work environment
Bachelor’s degree in Business, Analytics, Economics, Marketing, Finance, Engineering or related field preferred
Desired:
MBA or Masters in AnalyticsExperience with SQL Databases, preferably SQL Server
Experience with Tableau
Wireless industry experience
Our Lead Product Marketing earn between $128,400 - $192,600 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Ready to join the team? Apply today!
#LI-Onsite
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia
Salary Range:
$128,400.00 - $192,600.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status