Momentive Performance Materials
Digital Marketing Manager
Momentive Performance Materials, Schenectady, New York, United States, 12309
Job Title: Digital Marketing Manager
Summary:The Digital Marketing Manager will be responsible for executing Momentive’s digital marketing activities and optimizing our lead generation, nurturing, and sales qualification process. This role requires a strategic thinker with an analytical mind and an understanding of digital marketing trends and technologies. The ideal candidate will be adept at managing multiple campaigns simultaneously, with a collaborative spirit, a keen eye for detail, and a passion for achieving measurable results.
Responsibilities Include:
Partner with global segment marketing teams to develop and implement comprehensive digital marketing campaigns that achieve business objectives and drive online engagement.
Implement and optimize campaigns across various digital channels and regions.
Regularly measure and analyze program success against defined KPIs and growth targets. Create and share presentations to stakeholders across the organization.
Provide thought leadership and training on digital tools. Translate digital marketing programs, their tactics, and results in a way that is succinct and easy to understand.
Support the creation of compelling and relevant content for digital campaigns, including landing pages, email messages and more.
Collaborate with global cross-functional teams, including segment marketing teams, ecommerce, sales enablement, and IT to ensure cohesive and effective campaign execution.
Utilize web analytics tools to monitor and analyze campaign performance, providing regular reports and actionable insights.
Conduct market research and analysis to identify trends, and opportunities.
Stay up to date with the latest digital marketing trends, tools, and best practices, implementing new strategies to enhance campaign effectiveness.
Ensure all digital marketing activities comply with brand guidelines and privacy laws such as GDPR, CCPA, CAN-SPAM, and other legislation.
Travel Requirements - 10%
Qualifications:
The following are required for the role
Bachelor’s degree in digital media, marketing, communications, or business
3+ years’ experience in digital marketing and campaign management, inbound marketing, account management, sales qualification, and/or CRM systems.
Proficiency with platforms such as Pardot/Hubspot/Marketo, Google or Adobe Analytics, Google Ads, email marketing software, A/B testing, etc.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills (English language).
Creative thinking and problem-solving abilities.
Strong organizational skills and attention to detail.
Self-starter with a pro-active approach. Ability to work independently and as part of a team in a fast-paced environment.
Knowledge of SEO, SEM, PPC, and other digital marketing techniques.
The following are preferred for the role
Experience with Salesforce.com/Pardot
Experience in B2B marketing
Experience in the technical, mechanical or chemical industries
Experience working at a global company
General experience with graphic design tools (Adobe Illustrator, Photoshop, etc.)
Basic skills in HTML, CSS and Javascript
**Please note, the position can be remote if not located near our Global Headquarters in Niskayuna, NY or North Carolina location. Otherwise, the role would be hybrid if located near one of our locations.
#LI-NG1
#LI-Hybrid
#LI-Remote
What We Offer:Base Pay Range: $79,000 - $115,500
The actua l salary offered i s determined by factors including but not limited to education, experience, skill set s, and geography. Local geographic pay differentials may not be reflected in the above pay range and will be discussed with you by a member of the HR team when applicable . If you are interested in this position, we’d ask that you apply ! #BePartoftheSolution
Additionally, this role is eligible for incentive or sales variable compensation payments. The amount of these incentives is based on the terms of the Company's incentive plans, the Company's financial performance, and/or individual employee job performance.
At Momentive, compensation is one part of your overall package. We offer a fantastic variety of total rewards and development programs to support your unique needs for overall well-being and personal career aspirations.
Flexible , hybrid or remote work schedules may be available based on role.
Health, dental & vision insurance, including critical illness coverage and optional orthodontia coverage.
Paid parental leave for the birth of a child; adoption and surrogacy reimbursement.
Short term disability with 100 % base salary coverage.
Company funded counseling (EAP) and assistance finding care for children, parents, or pets.
25 days of Paid Time Off (PTO) plus paid holidays. Additional time off with years of service.
401k savings plan with 5% employer match plus additional contribution based on years of service.
Student debt pay-off program.
Professional development programs and courses.
Wellness programs and f inancial education.
About Us:
Momentive is a premier global advanced materials company with a cutting-edge focus on silicones and specialty products. We deliver solutions designed to help propel our customer’s products forward—products that have a profound impact on all aspects of life, around the clock and from living rooms to outer space. With every innovation, Momentive creates a more sustainable future. Our vast product portfolio is made up of advanced silicones and specialty solutions that play an essential role in driving performance across a multitude of industries, including agriculture, automotive, aerospace, electronics, energy, healthcare, personal care, consumer products, building and construction, and more.
Momentive believes a diverse workforce empowers our people, strengthens our business, and contributes to a sustainable world. We are proud to be an equal opportunity employer . Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by law.
To be considered for this position candidates are required to submit an application for employment and be of legal working age as defined by local law . An offer may be conditioned upon the successful completion of pre-employment conditions, as applicable, and subject to applicable laws and regulations .
Note to third parties: Momentive is not seeking or accepting any unsolicited assistance from search and selection firms or employment agencies at this time.
Summary:The Digital Marketing Manager will be responsible for executing Momentive’s digital marketing activities and optimizing our lead generation, nurturing, and sales qualification process. This role requires a strategic thinker with an analytical mind and an understanding of digital marketing trends and technologies. The ideal candidate will be adept at managing multiple campaigns simultaneously, with a collaborative spirit, a keen eye for detail, and a passion for achieving measurable results.
Responsibilities Include:
Partner with global segment marketing teams to develop and implement comprehensive digital marketing campaigns that achieve business objectives and drive online engagement.
Implement and optimize campaigns across various digital channels and regions.
Regularly measure and analyze program success against defined KPIs and growth targets. Create and share presentations to stakeholders across the organization.
Provide thought leadership and training on digital tools. Translate digital marketing programs, their tactics, and results in a way that is succinct and easy to understand.
Support the creation of compelling and relevant content for digital campaigns, including landing pages, email messages and more.
Collaborate with global cross-functional teams, including segment marketing teams, ecommerce, sales enablement, and IT to ensure cohesive and effective campaign execution.
Utilize web analytics tools to monitor and analyze campaign performance, providing regular reports and actionable insights.
Conduct market research and analysis to identify trends, and opportunities.
Stay up to date with the latest digital marketing trends, tools, and best practices, implementing new strategies to enhance campaign effectiveness.
Ensure all digital marketing activities comply with brand guidelines and privacy laws such as GDPR, CCPA, CAN-SPAM, and other legislation.
Travel Requirements - 10%
Qualifications:
The following are required for the role
Bachelor’s degree in digital media, marketing, communications, or business
3+ years’ experience in digital marketing and campaign management, inbound marketing, account management, sales qualification, and/or CRM systems.
Proficiency with platforms such as Pardot/Hubspot/Marketo, Google or Adobe Analytics, Google Ads, email marketing software, A/B testing, etc.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills (English language).
Creative thinking and problem-solving abilities.
Strong organizational skills and attention to detail.
Self-starter with a pro-active approach. Ability to work independently and as part of a team in a fast-paced environment.
Knowledge of SEO, SEM, PPC, and other digital marketing techniques.
The following are preferred for the role
Experience with Salesforce.com/Pardot
Experience in B2B marketing
Experience in the technical, mechanical or chemical industries
Experience working at a global company
General experience with graphic design tools (Adobe Illustrator, Photoshop, etc.)
Basic skills in HTML, CSS and Javascript
**Please note, the position can be remote if not located near our Global Headquarters in Niskayuna, NY or North Carolina location. Otherwise, the role would be hybrid if located near one of our locations.
#LI-NG1
#LI-Hybrid
#LI-Remote
What We Offer:Base Pay Range: $79,000 - $115,500
The actua l salary offered i s determined by factors including but not limited to education, experience, skill set s, and geography. Local geographic pay differentials may not be reflected in the above pay range and will be discussed with you by a member of the HR team when applicable . If you are interested in this position, we’d ask that you apply ! #BePartoftheSolution
Additionally, this role is eligible for incentive or sales variable compensation payments. The amount of these incentives is based on the terms of the Company's incentive plans, the Company's financial performance, and/or individual employee job performance.
At Momentive, compensation is one part of your overall package. We offer a fantastic variety of total rewards and development programs to support your unique needs for overall well-being and personal career aspirations.
Flexible , hybrid or remote work schedules may be available based on role.
Health, dental & vision insurance, including critical illness coverage and optional orthodontia coverage.
Paid parental leave for the birth of a child; adoption and surrogacy reimbursement.
Short term disability with 100 % base salary coverage.
Company funded counseling (EAP) and assistance finding care for children, parents, or pets.
25 days of Paid Time Off (PTO) plus paid holidays. Additional time off with years of service.
401k savings plan with 5% employer match plus additional contribution based on years of service.
Student debt pay-off program.
Professional development programs and courses.
Wellness programs and f inancial education.
About Us:
Momentive is a premier global advanced materials company with a cutting-edge focus on silicones and specialty products. We deliver solutions designed to help propel our customer’s products forward—products that have a profound impact on all aspects of life, around the clock and from living rooms to outer space. With every innovation, Momentive creates a more sustainable future. Our vast product portfolio is made up of advanced silicones and specialty solutions that play an essential role in driving performance across a multitude of industries, including agriculture, automotive, aerospace, electronics, energy, healthcare, personal care, consumer products, building and construction, and more.
Momentive believes a diverse workforce empowers our people, strengthens our business, and contributes to a sustainable world. We are proud to be an equal opportunity employer . Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by law.
To be considered for this position candidates are required to submit an application for employment and be of legal working age as defined by local law . An offer may be conditioned upon the successful completion of pre-employment conditions, as applicable, and subject to applicable laws and regulations .
Note to third parties: Momentive is not seeking or accepting any unsolicited assistance from search and selection firms or employment agencies at this time.