Gondola
Lead, Digital Marketing, Streetwear, Global Jordan
Gondola, Beaverton, Oregon, us, 97078
Lead, Digital Marketing, Streetwear, Global Jordan NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Before applying for this role, please read the following information about this opportunity found below.Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.Helping create the future of sport for Jordan Brand, this role helps create and drive the digital marketing plans across Nike owned direct digital channels to grow the business, cultivate innovation, drive brand impact, awareness, & distinction. Your experience in digital, social, experiential and brand marketing will bring creative thinking to plans around product launches and sport moments, help grow and establish new product franchises, while developing & driving integrated digital plans. You will mine and share consumer insights and opportunities for the brand.WHO WE ARE LOOKING FORWe’re looking for a Manager that is digital native, creative, & thorough that has an interest in sports and culture. Someone who is passionate and knowledgeable about Jordan Brand, the culture of Nike and possesses the flair and creativity for great marketing, storytelling and consumer experiences. We want an innovative thinker that has an intimate understanding of the digital platforms and emerging spaces our Athletes consume, as well as the role they play at the pulse of culture and during sports moments & breakthroughs or high-heat product drops.The candidate should have the ability to manage multiple projects and build strong working relationships. They should be meticulous, organized, work collaboratively, and bring a positive attitude always. They should be solution-oriented, a team-first collaborator, energy giver, digital problem solver, passionate about sport, and curious to learn.WHAT YOU WILL WORK ONYou will be working within the Global Jordan Brand Digital Marketing team, reporting to the Director, Global Digital Marketing.In this role, you will partner with the Brand Marketing, Social and Integrated Media teams to define the strategy, set and own the digital experiences, creation of digital content and marketing plans from strategy to execution.This will include working within the broader Jordan Brand organization to plan out future projects, collaborating across multiple workstreams at the same time, communicating with cross-functional partners and leading seasonal executions from beginning to end. You will translate brand, athlete, and seasonal strategies into marketing plans & executions to drive a consumer journey across direct digital partners. You will also serve as a creative thought partner to find new ways to attract, activate & retain new and prospective members.Lead seasonal planning of key priorities for the season, in partnership with the Director on the team.Ideate & build new consumer experiences/opportunities at scale.Write the briefs & lead content production with internal & external creative partners for optimal GEO adoption; provide content that is inspirational, enriching, insightful, and entertaining that connects the consumer with the brand to achieve specific brand engagement and business outcomes on behalf of Jordan Brand Digital Marketing aligned with brand strategy in service to the Athlete.Work in close partnership with brand operations to map out key dates & gates ahead of a season and deliverables per project/campaign.Lead reporting and sharing of Digital Marketing Success metrics on owned channels.Display expertise and comprehensive knowledge of .com, SNKRS app, Nike App & Targeted comms, inclusive of a full understanding of existing and future capabilities.Partner closely with Brand Creative to directly influence creative output and platform distinction.Lead communication with geo teams on marketing support.Partner with Geo Teams on seasonal deliverables to increase opt-in percent of Digital Owned Channels.WHO YOU WILL WORK WITHIf this is you, you will be reporting to the Director, Global Digital Marketing.You’ll partner with Brand Marketing, Social, Integrated Media & Brand Operations teams to translate concepts into journeys to drive an integrated marketing plan with specific metrics. You will then work cross-functionally to bring the integrated marketing plan including partnering with the Jordan Brand Design & Brand Voice, Jordan Insights & Analytics teams for analytics and measurement and GEOs to meet adoption and publishing KPIs across strategy and content.You will work with the following key partners:Jordan Global Retail MarketingJordan Global Brand ManagementJordan Global Brand CreativeJordan Global Social & Integrated MediaJordan Global Consumer InsightsJordan Global Marketplace/ JDSSJordan Geo Digital & Integrated MediaJordan Geo Brand ManagementNike Global Digital MarketingAgencies as neededWHAT YOU BRINGYou will bring a desire to be part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Jordan brand. You are a functional expert and adept at building plans through cross-team navigation. You have a strong understanding of digital marketing/storytelling and consumer experience.3+ years experience in marketing, preferably in digital marketing.Strong digital skill and digital marketing experience in digital owned platforms.Strong understanding of full funnel marketing as well as working knowledge of digital platforms including Apps, e-mail, .com, paid media, & social.Detail oriented & results oriented. This position requires someone who can plan ahead, think analytically, and develops recommendations for ideas or services.Excellent verbal and written communication skills, including presentations.Experience in working an integrated marketing offense on a global led and/or GEO/City led level.Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required.Ability to collaborate in high profile matrix oriented environment across various business functions.NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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Before applying for this role, please read the following information about this opportunity found below.Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.Helping create the future of sport for Jordan Brand, this role helps create and drive the digital marketing plans across Nike owned direct digital channels to grow the business, cultivate innovation, drive brand impact, awareness, & distinction. Your experience in digital, social, experiential and brand marketing will bring creative thinking to plans around product launches and sport moments, help grow and establish new product franchises, while developing & driving integrated digital plans. You will mine and share consumer insights and opportunities for the brand.WHO WE ARE LOOKING FORWe’re looking for a Manager that is digital native, creative, & thorough that has an interest in sports and culture. Someone who is passionate and knowledgeable about Jordan Brand, the culture of Nike and possesses the flair and creativity for great marketing, storytelling and consumer experiences. We want an innovative thinker that has an intimate understanding of the digital platforms and emerging spaces our Athletes consume, as well as the role they play at the pulse of culture and during sports moments & breakthroughs or high-heat product drops.The candidate should have the ability to manage multiple projects and build strong working relationships. They should be meticulous, organized, work collaboratively, and bring a positive attitude always. They should be solution-oriented, a team-first collaborator, energy giver, digital problem solver, passionate about sport, and curious to learn.WHAT YOU WILL WORK ONYou will be working within the Global Jordan Brand Digital Marketing team, reporting to the Director, Global Digital Marketing.In this role, you will partner with the Brand Marketing, Social and Integrated Media teams to define the strategy, set and own the digital experiences, creation of digital content and marketing plans from strategy to execution.This will include working within the broader Jordan Brand organization to plan out future projects, collaborating across multiple workstreams at the same time, communicating with cross-functional partners and leading seasonal executions from beginning to end. You will translate brand, athlete, and seasonal strategies into marketing plans & executions to drive a consumer journey across direct digital partners. You will also serve as a creative thought partner to find new ways to attract, activate & retain new and prospective members.Lead seasonal planning of key priorities for the season, in partnership with the Director on the team.Ideate & build new consumer experiences/opportunities at scale.Write the briefs & lead content production with internal & external creative partners for optimal GEO adoption; provide content that is inspirational, enriching, insightful, and entertaining that connects the consumer with the brand to achieve specific brand engagement and business outcomes on behalf of Jordan Brand Digital Marketing aligned with brand strategy in service to the Athlete.Work in close partnership with brand operations to map out key dates & gates ahead of a season and deliverables per project/campaign.Lead reporting and sharing of Digital Marketing Success metrics on owned channels.Display expertise and comprehensive knowledge of .com, SNKRS app, Nike App & Targeted comms, inclusive of a full understanding of existing and future capabilities.Partner closely with Brand Creative to directly influence creative output and platform distinction.Lead communication with geo teams on marketing support.Partner with Geo Teams on seasonal deliverables to increase opt-in percent of Digital Owned Channels.WHO YOU WILL WORK WITHIf this is you, you will be reporting to the Director, Global Digital Marketing.You’ll partner with Brand Marketing, Social, Integrated Media & Brand Operations teams to translate concepts into journeys to drive an integrated marketing plan with specific metrics. You will then work cross-functionally to bring the integrated marketing plan including partnering with the Jordan Brand Design & Brand Voice, Jordan Insights & Analytics teams for analytics and measurement and GEOs to meet adoption and publishing KPIs across strategy and content.You will work with the following key partners:Jordan Global Retail MarketingJordan Global Brand ManagementJordan Global Brand CreativeJordan Global Social & Integrated MediaJordan Global Consumer InsightsJordan Global Marketplace/ JDSSJordan Geo Digital & Integrated MediaJordan Geo Brand ManagementNike Global Digital MarketingAgencies as neededWHAT YOU BRINGYou will bring a desire to be part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Jordan brand. You are a functional expert and adept at building plans through cross-team navigation. You have a strong understanding of digital marketing/storytelling and consumer experience.3+ years experience in marketing, preferably in digital marketing.Strong digital skill and digital marketing experience in digital owned platforms.Strong understanding of full funnel marketing as well as working knowledge of digital platforms including Apps, e-mail, .com, paid media, & social.Detail oriented & results oriented. This position requires someone who can plan ahead, think analytically, and develops recommendations for ideas or services.Excellent verbal and written communication skills, including presentations.Experience in working an integrated marketing offense on a global led and/or GEO/City led level.Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required.Ability to collaborate in high profile matrix oriented environment across various business functions.NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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