Tubi Tv
Director, Sales Marketing
Tubi Tv, Long Island City, New York, United States, 11101
Join Tubi (www.tubi.tv), Fox Corporation's premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi's library has something for every member of our diverse audience, and we're committed to building a workforce that reflects that diversity. We're looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.About the Role:We are seeking a highly experienced and dynamic Director of Sales Marketing to lead our Sales Marketing team inclusive of content marketing, strategic account marketing, and integrated marketing programs. The ideal candidate will have extensive experience in advertising, connected TV, and ad tech. They will be responsible for strengthening our B2B brand and business reputation, driving demand for our ad products and services, and enabling our sales team to increase annual revenue.This is a hybrid role based in New York City and reports to the SVP, B2B Marketing.Key Responsibilities:Lead, mentor, and develop a team of functional experts, fostering a collaborative and high-performance cultureDevelop and execute a comprehensive sales marketing strategy aligned with overall business goalsCollaborate with cross-functional teams to ensure cohesive and integrated marketing effortsContent Marketing:Oversee the creation and distribution of compelling content that highlights the value of our ad-supported streaming platform including thought leadership materials, case studies, white papers, and other content to enhance our B2B brand presenceDrive demand for our ad products and services through targeted marketing campaigns and initiativesEnsure content marketing efforts are data-driven and optimized for lead generation and conversionStrategic Account Marketing:Enable the sales team with tools, resources, and training to effectively sell our advertising solutionsOversee the design and implementation of marketing programs tailored to key strategic accountsPartner with the sales team to create customized marketing materials and presentations that address client needs and showcase our ad solutionsMonitor and report on the effectiveness of account-specific marketing initiatives, including establishing KPIs and optimization of marketing efforts to achieve revenue targetsBranded Entertainment & Sponsorships:Develop and manage branded entertainment and sponsorship opportunities that align with client objectives and enhance viewer engagementCreate integrated marketing programs that combine sponsorships, content, and advertising to drive brand visibility and revenueCollaborate with external partners and agencies to deliver innovative and effective branded contentRequirements:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferredMinimum of 10 years of experience in sales marketing, advertising, or a related fieldProven track record of leadership in a similar role within the connected TV, ad tech, or digital advertising industriesStrong understanding of B2B marketing, demand generation, and revenue growth strategiesExceptional communication, presentation, and interpersonal skillsAbility to think strategically and execute tacticallyProficiency in marketing analytics and performance trackingCreative and innovative mindset with the ability to manage multiple projects simultaneouslyTubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.About the Role:We are seeking a highly experienced and dynamic Director of Sales Marketing to lead our Sales Marketing team inclusive of content marketing, strategic account marketing, and integrated marketing programs. The ideal candidate will have extensive experience in advertising, connected TV, and ad tech. They will be responsible for strengthening our B2B brand and business reputation, driving demand for our ad products and services, and enabling our sales team to increase annual revenue.This is a hybrid role based in New York City and reports to the SVP, B2B Marketing.Key Responsibilities:Lead, mentor, and develop a team of functional experts, fostering a collaborative and high-performance cultureDevelop and execute a comprehensive sales marketing strategy aligned with overall business goalsCollaborate with cross-functional teams to ensure cohesive and integrated marketing effortsContent Marketing:Oversee the creation and distribution of compelling content that highlights the value of our ad-supported streaming platform including thought leadership materials, case studies, white papers, and other content to enhance our B2B brand presenceDrive demand for our ad products and services through targeted marketing campaigns and initiativesEnsure content marketing efforts are data-driven and optimized for lead generation and conversionStrategic Account Marketing:Enable the sales team with tools, resources, and training to effectively sell our advertising solutionsOversee the design and implementation of marketing programs tailored to key strategic accountsPartner with the sales team to create customized marketing materials and presentations that address client needs and showcase our ad solutionsMonitor and report on the effectiveness of account-specific marketing initiatives, including establishing KPIs and optimization of marketing efforts to achieve revenue targetsBranded Entertainment & Sponsorships:Develop and manage branded entertainment and sponsorship opportunities that align with client objectives and enhance viewer engagementCreate integrated marketing programs that combine sponsorships, content, and advertising to drive brand visibility and revenueCollaborate with external partners and agencies to deliver innovative and effective branded contentRequirements:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferredMinimum of 10 years of experience in sales marketing, advertising, or a related fieldProven track record of leadership in a similar role within the connected TV, ad tech, or digital advertising industriesStrong understanding of B2B marketing, demand generation, and revenue growth strategiesExceptional communication, presentation, and interpersonal skillsAbility to think strategically and execute tacticallyProficiency in marketing analytics and performance trackingCreative and innovative mindset with the ability to manage multiple projects simultaneouslyTubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
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