Beetalentsolutions
Marketing Science Lead, Travel & Auto
Beetalentsolutions, Santa Monica, California, United States, 90403
We're seeking a Marketing Science contractor to join our client's Measurement Team!
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Responsibilities
Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.Build measurement capability and advocacy across your vertical and with cross-functional partners.Required Skills
Ability to structure and conduct analyses to generate insight and recommendations.Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.Subject matter expertise in at least one of the following areas: MMM, sales lift, brand lift, or econometrics modeling.Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.Proficiency with advanced analytical tools (e.g. SQL, R, SAS).Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition.A strong understanding of the digital advertising and measurement ecosystem.Required Education Bachelor's degree in a quantitative or business field or equivalent years of experience.Required Years Of Experience 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.Desired Skills
Advanced degree in business, math, economics, engineering, or a related field.Direct work experience with top performance or brand advertisers.Experience with ads measurement for one or more of the following verticals: Travel and Auto.Experience building and influencing client or partner relationships.Experience with team or peer leadership and development.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Responsibilities
Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team.Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.Build measurement capability and advocacy across your vertical and with cross-functional partners.Required Skills
Ability to structure and conduct analyses to generate insight and recommendations.Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.Subject matter expertise in at least one of the following areas: MMM, sales lift, brand lift, or econometrics modeling.Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.Proficiency with advanced analytical tools (e.g. SQL, R, SAS).Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition.A strong understanding of the digital advertising and measurement ecosystem.Required Education Bachelor's degree in a quantitative or business field or equivalent years of experience.Required Years Of Experience 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.Desired Skills
Advanced degree in business, math, economics, engineering, or a related field.Direct work experience with top performance or brand advertisers.Experience with ads measurement for one or more of the following verticals: Travel and Auto.Experience building and influencing client or partner relationships.Experience with team or peer leadership and development.
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