US Tech Solutions
Marketing Analyst- Paid Search Analyst - CVS Media Exchange
US Tech Solutions, Woonsocket, Rhode Island, us, 02895
Job Summary:
The Total Search Analyst will orchestrate large-scale SEM programs anchored in data and managed and optimized with rigorous analytics.
You will utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search results for the organization.
Collaborating with CMX counterparts, you will continuously evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and be a strategic and trusted advisor.
You will develop hypothesis based on data trends and design tests to unlock new areas of growth.
You will develop business cases that support the opportunities for increased investment in the channel.
The Total Search Analyst will possess a strong understanding of underlying technologies behind search engine performance, have extensive knowledge of analytics platforms (Google, Adobe), and maintain a deep understanding of e-commerce and the steps within the conversion funnel.
You will also be responsible for the day-to-day management and support of our Retailer Media Platform (CMX), allowing for the execution of co-op campaigns from vendor partners.
Responsibilities:
• Track record of developing innovative and successful data-driven search strategies
• Collaborative spirit and disposition with internal and external constituencies
• Self-starter and problem-solver who can work both on a team and independently
• Emphasis on consumer brands and retail categories
• Knowledge or experience with SEO or holistic search strategy a plus
• Retail experience preferred, working with product-centric search campaigns
• MBA
Experience:
2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
• Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
• Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
• Experience using data and metrics to measure impact, determine improvements and optimize search performance
• Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
• Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
• Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
• Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives
Education:
• Verifiable High School diploma or GED
• Bachelor's Degree
Skills:
Call center, Prior authorization
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The Total Search Analyst will orchestrate large-scale SEM programs anchored in data and managed and optimized with rigorous analytics.
You will utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search results for the organization.
Collaborating with CMX counterparts, you will continuously evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and be a strategic and trusted advisor.
You will develop hypothesis based on data trends and design tests to unlock new areas of growth.
You will develop business cases that support the opportunities for increased investment in the channel.
The Total Search Analyst will possess a strong understanding of underlying technologies behind search engine performance, have extensive knowledge of analytics platforms (Google, Adobe), and maintain a deep understanding of e-commerce and the steps within the conversion funnel.
You will also be responsible for the day-to-day management and support of our Retailer Media Platform (CMX), allowing for the execution of co-op campaigns from vendor partners.
Responsibilities:
• Track record of developing innovative and successful data-driven search strategies
• Collaborative spirit and disposition with internal and external constituencies
• Self-starter and problem-solver who can work both on a team and independently
• Emphasis on consumer brands and retail categories
• Knowledge or experience with SEO or holistic search strategy a plus
• Retail experience preferred, working with product-centric search campaigns
• MBA
Experience:
2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
• Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
• Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
• Experience using data and metrics to measure impact, determine improvements and optimize search performance
• Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
• Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
• Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
• Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives
Education:
• Verifiable High School diploma or GED
• Bachelor's Degree
Skills:
Call center, Prior authorization
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.