DMC Engineering
B2B Marketing Director
DMC Engineering, Denver, Colorado, United States, 80285
(Hybrid)DescriptionWe are seeking an experienced B2B Marketing Director to lead our marketing efforts in the engineering services sector. The ideal candidate will possess a strong background in technical marketing, exceptional communication skills, and the ability to manage and strategize multiple projects efficiently. This role requires a visionary leader who can steer our marketing strategies to drive business growth and elevate our brand presence. The role encompasses both high-level strategic planning and tactical execution, providing ample space to introduce innovative ideas and capabilities.
About DMCDMC is a leading engineering consulting firm, delivering high-caliber engineering and custom software development services globally. Specializing in innovative solutions for manufacturing, testing, and product development, our expertise spans industries from aerospace to consumer-packaged goods to healthcare, and more. Our engineers excel in staying ahead of cutting-edge technologies and delivering top-notch solutions. We prioritize technical excellence and cultivate a collaborative environment for independent and team-based work, reflecting our commitment to professional growth and providing forward-thinking solutions to clients.
ResponsibilitiesThis role will be working with an internal team and external resources to accomplish a broad set of functions.
Marketing Strategy and Leadership:
Develop and lead the implementation of comprehensive B2B marketing strategies targeting new business opportunitiesDirect and manage several digital marketing and growth campaigns across various platforms, including social media, email marketing, SEM and SEOConduct market research to stay abreast of industry trends and adjust strategies accordinglyMonitor and report on the effectiveness of marketing strategies and campaignsTeam Management and Collaboration:
Develop and mentor a small team of marketing professionals and internal operation individuals, providing guidance and support for their professional developmentCollaborate with internal teams and external resources to ensure the seamless execution of marketing initiativesWork closely with sales teams to align marketing efforts with business objectives and revenue targetsContent Creation and Brand Management:
Oversee the creation of compelling marketing content (e.g., brochures, landing pages, case studies, etc.)Ensure all content aligns with brand guidelines and effectively communicates the value propositionDevelop a social media content calendar and oversee the scheduling and execution of postsCreate and supervise the production of regular, engaging blog posts with a focus on SEO/SEM to drive relevant trafficLead Generation and Sales Enablement:
Develop and execute innovative lead generation strategies within the B2B sectorProvide strategic support for proposals and presentations, ensuring timely and effective deliveryUtilize marketing analytics to track performance and optimize lead generation effortsRequirements
10+ years of proven experience in B2B marketing, preferably within a technical or engineering services environmentBachelor's degree in a relevant field; advanced degree preferred (3.4+ GPA)Strong knowledge of marketing strategies, digital marketing techniques, and marketing analyticsProficiency in Microsoft Office Suite (Excel, Word, PowerPoint), marketing automation tools, CRM systems, graphic design software, and website development toolsAbility to gather data, generate reports, and present findings effectivelyDemonstrated leadership abilities, strategic thinking, and project management skillsAbility to execute tasks independently and multi-task efficientlyExcellent time management, detail-oriented, organizational, and technical writing skillsOutgoing and strong verbal communicator, comfortable presenting to larger groupsAesthetic eye for designNice-to-Haves:
SEM Analysis researchIndustry-specific knowledgeTechnical Skills:
Advanced HTML and CSS skillsBasic Photoshop or Illustrator skillsPhotography skillsVideo editing skillsExperience with Chat GPT
Additional Information:
Benefits/Culture/Bonuses and more!Office LocationsDMC WebsiteEngineering Blogs
Salary Range
$120,000-$160,000 USD
About DMCDMC is a leading engineering consulting firm, delivering high-caliber engineering and custom software development services globally. Specializing in innovative solutions for manufacturing, testing, and product development, our expertise spans industries from aerospace to consumer-packaged goods to healthcare, and more. Our engineers excel in staying ahead of cutting-edge technologies and delivering top-notch solutions. We prioritize technical excellence and cultivate a collaborative environment for independent and team-based work, reflecting our commitment to professional growth and providing forward-thinking solutions to clients.
ResponsibilitiesThis role will be working with an internal team and external resources to accomplish a broad set of functions.
Marketing Strategy and Leadership:
Develop and lead the implementation of comprehensive B2B marketing strategies targeting new business opportunitiesDirect and manage several digital marketing and growth campaigns across various platforms, including social media, email marketing, SEM and SEOConduct market research to stay abreast of industry trends and adjust strategies accordinglyMonitor and report on the effectiveness of marketing strategies and campaignsTeam Management and Collaboration:
Develop and mentor a small team of marketing professionals and internal operation individuals, providing guidance and support for their professional developmentCollaborate with internal teams and external resources to ensure the seamless execution of marketing initiativesWork closely with sales teams to align marketing efforts with business objectives and revenue targetsContent Creation and Brand Management:
Oversee the creation of compelling marketing content (e.g., brochures, landing pages, case studies, etc.)Ensure all content aligns with brand guidelines and effectively communicates the value propositionDevelop a social media content calendar and oversee the scheduling and execution of postsCreate and supervise the production of regular, engaging blog posts with a focus on SEO/SEM to drive relevant trafficLead Generation and Sales Enablement:
Develop and execute innovative lead generation strategies within the B2B sectorProvide strategic support for proposals and presentations, ensuring timely and effective deliveryUtilize marketing analytics to track performance and optimize lead generation effortsRequirements
10+ years of proven experience in B2B marketing, preferably within a technical or engineering services environmentBachelor's degree in a relevant field; advanced degree preferred (3.4+ GPA)Strong knowledge of marketing strategies, digital marketing techniques, and marketing analyticsProficiency in Microsoft Office Suite (Excel, Word, PowerPoint), marketing automation tools, CRM systems, graphic design software, and website development toolsAbility to gather data, generate reports, and present findings effectivelyDemonstrated leadership abilities, strategic thinking, and project management skillsAbility to execute tasks independently and multi-task efficientlyExcellent time management, detail-oriented, organizational, and technical writing skillsOutgoing and strong verbal communicator, comfortable presenting to larger groupsAesthetic eye for designNice-to-Haves:
SEM Analysis researchIndustry-specific knowledgeTechnical Skills:
Advanced HTML and CSS skillsBasic Photoshop or Illustrator skillsPhotography skillsVideo editing skillsExperience with Chat GPT
Additional Information:
Benefits/Culture/Bonuses and more!Office LocationsDMC WebsiteEngineering Blogs
Salary Range
$120,000-$160,000 USD