Safeguardglobal
Manager, Account-Based Marketing
Safeguardglobal, Austin, Texas, us, 78716
We want to help you
"Work in Any Way " - that means, making time for family, commitments, and life outside, so that you can have the best of both worlds. When you own what you do and are driven to deliver, you have the flexibility to decide where and how you work.
Our roles aren't just remote and hybrid first-they break free from the traditional ways of doing things, paving the way for
A Job That Works for You.
The
Manager of Account-Based Marketing
and Sales
will lead a team in developing and executing tailored strategies to drive pipeline growth and revenue through targeted account engagement. Responsibilities include managing data research specialists and business development representatives, collaborating with cross-functional teams to identify target accounts, and executing multi-channel ABM campaigns along with providing strategic support for the Safeguard ABS sales strategy. The role requires strong leadership, analytical skills, and the ability to optimize campaigns based on performance metrics. The Manager will serve as a key advocate for ABM within the organization and stay abreast of industry trends to continually refine strategies for maximum impact.
Primary responsibilities:
Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives. Develop a roadmap for account selection, segmentation, and prioritization.Lead the account-based marketing (ABM) strategy development and implementation to drive pipeline growth and revenue generation.Manage the Data Researchers and Business Development representatives, fostering professional development and alignment to company goals.Collaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.Utilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.Oversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts. Utilize data and analytics to measure campaign effectiveness and optimize performance.Develop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.Work closely with sales leadership to align ABM efforts with account- based sales objectives and ensure seamless coordination between marketing and sales teams.Serve as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.Oversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets. Set clear goals and KPIs, and ensure alignment with company objectives.Develop and implement sales strategies to achieve business development goals. Monitor market conditions and adjust strategies as necessary to maximize opportunities.Requirements:
Education and Experience
Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus.5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles.Proven success in developing and executing ABM strategies.Skills and Competencies
Strong leadership and team management skills.Excellent analytical and data interpretation skills.Proficiency in ABM platforms (Demandbase, 6Sense, Terminus) and CRM systems (Salesforce).Proficiency creating and managing scoring, account lists, dashboards and reporting to guide outreach.Exceptional project management skills.Strong communication and collaboration skills.Experience in creating tailored content and messaging.Who we are and what we do:
Safeguard Global is....Global! With offices worldwide, we help 1500+ companies hire, manage, and pay employees in 170+ countries. It's all about people! Join us to meet diverse folks, explore new cultures, and connect with amazing folks from around the globe.
Our Global Benefits
:
Autonomy & Flexibility (Work in Any Way):
Be supported with as much flexibility as possible.Bonding Leave:
Enjoy paid leave to bond with your new family member.2 Charitable Days:
Contribute to causes you believe in.Reward & Recognition Program:
Be rewarded for your success and championing our values.Corporate bonus/SIP:
All Guardians are eligible for our annual bonus scheme or sales incentive plan.Coworking Space : Need to meet with a client, utilize admin services or just get out of the house? We've got you covered with flexible workspace options based on location.
Why become a Guardian:
International Environment:
Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.• Our Culture:
We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.Learning:
We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.
At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.
"Work in Any Way " - that means, making time for family, commitments, and life outside, so that you can have the best of both worlds. When you own what you do and are driven to deliver, you have the flexibility to decide where and how you work.
Our roles aren't just remote and hybrid first-they break free from the traditional ways of doing things, paving the way for
A Job That Works for You.
The
Manager of Account-Based Marketing
and Sales
will lead a team in developing and executing tailored strategies to drive pipeline growth and revenue through targeted account engagement. Responsibilities include managing data research specialists and business development representatives, collaborating with cross-functional teams to identify target accounts, and executing multi-channel ABM campaigns along with providing strategic support for the Safeguard ABS sales strategy. The role requires strong leadership, analytical skills, and the ability to optimize campaigns based on performance metrics. The Manager will serve as a key advocate for ABM within the organization and stay abreast of industry trends to continually refine strategies for maximum impact.
Primary responsibilities:
Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives. Develop a roadmap for account selection, segmentation, and prioritization.Lead the account-based marketing (ABM) strategy development and implementation to drive pipeline growth and revenue generation.Manage the Data Researchers and Business Development representatives, fostering professional development and alignment to company goals.Collaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.Utilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.Oversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts. Utilize data and analytics to measure campaign effectiveness and optimize performance.Develop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.Work closely with sales leadership to align ABM efforts with account- based sales objectives and ensure seamless coordination between marketing and sales teams.Serve as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.Oversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets. Set clear goals and KPIs, and ensure alignment with company objectives.Develop and implement sales strategies to achieve business development goals. Monitor market conditions and adjust strategies as necessary to maximize opportunities.Requirements:
Education and Experience
Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus.5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles.Proven success in developing and executing ABM strategies.Skills and Competencies
Strong leadership and team management skills.Excellent analytical and data interpretation skills.Proficiency in ABM platforms (Demandbase, 6Sense, Terminus) and CRM systems (Salesforce).Proficiency creating and managing scoring, account lists, dashboards and reporting to guide outreach.Exceptional project management skills.Strong communication and collaboration skills.Experience in creating tailored content and messaging.Who we are and what we do:
Safeguard Global is....Global! With offices worldwide, we help 1500+ companies hire, manage, and pay employees in 170+ countries. It's all about people! Join us to meet diverse folks, explore new cultures, and connect with amazing folks from around the globe.
Our Global Benefits
:
Autonomy & Flexibility (Work in Any Way):
Be supported with as much flexibility as possible.Bonding Leave:
Enjoy paid leave to bond with your new family member.2 Charitable Days:
Contribute to causes you believe in.Reward & Recognition Program:
Be rewarded for your success and championing our values.Corporate bonus/SIP:
All Guardians are eligible for our annual bonus scheme or sales incentive plan.Coworking Space : Need to meet with a client, utilize admin services or just get out of the house? We've got you covered with flexible workspace options based on location.
Why become a Guardian:
International Environment:
Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.• Our Culture:
We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.Learning:
We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.
At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.