Indiana University
SEO Strategist for Brand and Reputation (Digital Marketing Specialist)
Indiana University, Bloomington, Indiana, United States, 47401
Indiana University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world. We are dedicated to enhancing our digital presence and reputation across our 9 campuses. Join us in our mission to enhance our SEO and support our multi-year project to elevate our online visibility.
Job Summary
Department-Specific ResponsibilitiesDesigns and implements effective SEO strategies tailored to our brand and reputation goals.Conducts technical SEO audits and provide actionable recommendations.Implements E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) strategies across our web space.Optimizes website content, images, and other on-page elements.Performs keyword research to identify opportunities for content development.Implements structured data markup using Schema.org.Utilizes tools like SEMRush, Screamingfrog, Siteimprove, Google Search Console, and Google Analytics to track performance and make data-driven decisions.Applies Generative Engine Optimization (GEO) strategies to attract AI crawlers.Generates and presents detailed SEO performance reports to management.Collaborates with marketing and web development teams to ensure SEO best practices are integrated into all digital activities.Stays up to date with the latest SEO trends and search algorithm changes.General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.Collaborates with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.Designs user experience interfaces to ensure consistent and engaging platforms.May plan and develops integrated digital advertising schedules.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in Marketing, Data Science, Information Systems, Informatics, or related fieldPreferred
Master's degree in related fieldWORK EXPERIENCE
Required
3 years in relevant fieldPreferred
Experience in SEO, with a focus on brand and reputation managementExperience with optimizing content for AI AssistantsExperience with AI tools like ChatGPT, Microsoft Copilot, or Google GeminiSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyDemonstrates analytical skillsDemonstrates project management skillsStrong verbal communication and listening skillsArticulate and responsive to colleaguesPreferred
Demonstrates proficiency in SEMRush, Screamingfrog, Siteimprove, Google Search Console, and Google AnalyticsWorking knowledge of HTML, CSS, and structured data from Schema.orgKeen understanding of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principlesKnowledge of Generative Engine Optimization (GEO) strategiesWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode
Job Summary
Department-Specific ResponsibilitiesDesigns and implements effective SEO strategies tailored to our brand and reputation goals.Conducts technical SEO audits and provide actionable recommendations.Implements E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) strategies across our web space.Optimizes website content, images, and other on-page elements.Performs keyword research to identify opportunities for content development.Implements structured data markup using Schema.org.Utilizes tools like SEMRush, Screamingfrog, Siteimprove, Google Search Console, and Google Analytics to track performance and make data-driven decisions.Applies Generative Engine Optimization (GEO) strategies to attract AI crawlers.Generates and presents detailed SEO performance reports to management.Collaborates with marketing and web development teams to ensure SEO best practices are integrated into all digital activities.Stays up to date with the latest SEO trends and search algorithm changes.General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.Collaborates with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.Designs user experience interfaces to ensure consistent and engaging platforms.May plan and develops integrated digital advertising schedules.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in Marketing, Data Science, Information Systems, Informatics, or related fieldPreferred
Master's degree in related fieldWORK EXPERIENCE
Required
3 years in relevant fieldPreferred
Experience in SEO, with a focus on brand and reputation managementExperience with optimizing content for AI AssistantsExperience with AI tools like ChatGPT, Microsoft Copilot, or Google GeminiSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyDemonstrates analytical skillsDemonstrates project management skillsStrong verbal communication and listening skillsArticulate and responsive to colleaguesPreferred
Demonstrates proficiency in SEMRush, Screamingfrog, Siteimprove, Google Search Console, and Google AnalyticsWorking knowledge of HTML, CSS, and structured data from Schema.orgKeen understanding of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principlesKnowledge of Generative Engine Optimization (GEO) strategiesWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode