BARK
Marketing Brand Manager
BARK, New York, New York, us, 10261
New York, NY
ABOUT BARK
Here at BARK, we love dogs and their people. We're looking to make all dogs happy throughout the entire world (we're not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We've since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
WHO WE'RE SNIFFING FOR
As a Brand Manager at BARK, you will be responsible for developing and implementing strategies to enhance the recognition, value, and reputation of our brand.
We are looking for someone with a combination of creative vision, analytical skills, and market insight to ensure our brand remains competitive, relevant in the marketplace and delivers magic to dogs and their peopleYour expertise and creativity will help us connect with our audience, drive brand loyalty, achieve our business objectives and make all dogs happy.
KEY DUTIES
Brand Strategy:Develop and execute comprehensive brand strategies to meet business goals.Conduct market research to identify trends, consumer insights, and competitive landscape.Define and maintain the brand's voice, tone, and messaging across all channels.Marketing Campaigns:
Plan, coordinate, and execute integrated marketing campaigns that align with brand objectives.Collaborate with internal teams and external agencies to produce high-quality marketing materials.Analyze campaign performance and optimize strategies based on data-driven insights.Brand Positioning:
Ensure consistent brand positioning and messaging across all touchpoints.Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication.Monitor brand perception and adjust strategies to enhance brand equity.Product Development:
Work closely with product development teams to ensure new products align with 4Ps, brand identity and values.Participate in the creation of product names, packaging, and promotional materials.Provide input on product features and enhancements based on consumer feedback and market trends.Trend mining and competitive intelligenceStakeholder Collaboration:
Build strong relationships with key stakeholders, including customers, partners, and internal teams.Present brand strategies and campaign results to senior management.Act as a brand ambassador at industry events and conferences.Brand Digital Presence:
Oversee the brand's digital presence, including website, social media, and online advertising.Implement content strategies to enhance online visibility and engagement.Monitor digital metrics and adjust tactics to improve performance.EXPERIENCE
Minimum five years experience in CPG, consumer products and lifestyle brand experienceProven experience as a Brand Manager or in a similar role owning a P&L and commercializing products from concept to productionSKILLS & QUALIFICATIONS
Bachelor's or Masters degree in Marketing, Business, or related field.Data driven strategic approach to everythingStrong understanding of brand management principles and marketing strategies.Excellent communication and interpersonal skills.Creative thinker with the ability to translate ideas into actionable plans.Proficiency in marketing software and analytics tools.Passionate about dogs and an oversharer with dog pictures or videosStrategic planning and executionADDITIONAL ATTRIBUTES
Market research and analysisCreative design and brandingProject managementDigital marketing and social mediaData analysis and reportingTeam collaboration and leadershipPassionate about branding and marketingDetail-oriented with a focus on qualityAdaptable and able to thrive in a fast-paced environmentStrong problem-solving skillsInnovative mindset with a focus on continuous improvementThis position is a full-time salaried position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
FOR NJ/NY BASED APPLICANTS:
The base salary range for this position is
$137,000- $175,000This position is eligible for equity
**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.
ABOUT BARK
Here at BARK, we love dogs and their people. We're looking to make all dogs happy throughout the entire world (we're not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We've since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
WHO WE'RE SNIFFING FOR
As a Brand Manager at BARK, you will be responsible for developing and implementing strategies to enhance the recognition, value, and reputation of our brand.
We are looking for someone with a combination of creative vision, analytical skills, and market insight to ensure our brand remains competitive, relevant in the marketplace and delivers magic to dogs and their peopleYour expertise and creativity will help us connect with our audience, drive brand loyalty, achieve our business objectives and make all dogs happy.
KEY DUTIES
Brand Strategy:Develop and execute comprehensive brand strategies to meet business goals.Conduct market research to identify trends, consumer insights, and competitive landscape.Define and maintain the brand's voice, tone, and messaging across all channels.Marketing Campaigns:
Plan, coordinate, and execute integrated marketing campaigns that align with brand objectives.Collaborate with internal teams and external agencies to produce high-quality marketing materials.Analyze campaign performance and optimize strategies based on data-driven insights.Brand Positioning:
Ensure consistent brand positioning and messaging across all touchpoints.Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication.Monitor brand perception and adjust strategies to enhance brand equity.Product Development:
Work closely with product development teams to ensure new products align with 4Ps, brand identity and values.Participate in the creation of product names, packaging, and promotional materials.Provide input on product features and enhancements based on consumer feedback and market trends.Trend mining and competitive intelligenceStakeholder Collaboration:
Build strong relationships with key stakeholders, including customers, partners, and internal teams.Present brand strategies and campaign results to senior management.Act as a brand ambassador at industry events and conferences.Brand Digital Presence:
Oversee the brand's digital presence, including website, social media, and online advertising.Implement content strategies to enhance online visibility and engagement.Monitor digital metrics and adjust tactics to improve performance.EXPERIENCE
Minimum five years experience in CPG, consumer products and lifestyle brand experienceProven experience as a Brand Manager or in a similar role owning a P&L and commercializing products from concept to productionSKILLS & QUALIFICATIONS
Bachelor's or Masters degree in Marketing, Business, or related field.Data driven strategic approach to everythingStrong understanding of brand management principles and marketing strategies.Excellent communication and interpersonal skills.Creative thinker with the ability to translate ideas into actionable plans.Proficiency in marketing software and analytics tools.Passionate about dogs and an oversharer with dog pictures or videosStrategic planning and executionADDITIONAL ATTRIBUTES
Market research and analysisCreative design and brandingProject managementDigital marketing and social mediaData analysis and reportingTeam collaboration and leadershipPassionate about branding and marketingDetail-oriented with a focus on qualityAdaptable and able to thrive in a fast-paced environmentStrong problem-solving skillsInnovative mindset with a focus on continuous improvementThis position is a full-time salaried position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
FOR NJ/NY BASED APPLICANTS:
The base salary range for this position is
$137,000- $175,000This position is eligible for equity
**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.