Director of Brand Marketing

The Director, Brand Marketing, will lead our brand strategy and marketing efforts. As a strategic leader, they will be responsible for developing and executing innovative brand campaigns, enhancing brand equity, and driving consumer engagement across all channels. The Director, Brand Marketing will collaborate closely with cross-functional teams to ensure brand consistency, market differentiation, and the achievement of business objectives.

What You’ll DoLead the development, briefing, planning, execution, and reporting of integrated marketing campaigns across multiple consumer touch points that effectively communicate the brand's story, values, and offerings.Partner with CEO & Face of Brand to ensure brand voice and identity are executed authentically and consistently across all consumer touch pointsDevelop a deep understanding of the target audience and define best practices to reach and engage with themResponsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channelsDrive brand awareness initiatives through PR, partnerships, organic social, events, OOH, etc.Lead retail marketing initiatives to drive conversion across storesCollaborate with creative teams to develop compelling creative assetsPartner with Chief Growth Officer and Head of Business Development on key brand partnershipsConduct market research and competitive analysis to identify trends, opportunities, and challenges for the brandsRecruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.What We’re Looking For

Excitement and energy to work hard in a fast-paced, dynamic environmentA drive to deliver excellent customer experienceThe ability to set and deliver on project timelines, manage expectations, and follow up on projects with a sense of urgencyStrong business acumen, including problem-solving, a focus on organization, and time management in the day-to-dayHighly collaborative nature and ability to work cross-functionally while navigating through ambiguity and maintaining attention to detailExcellent verbal and written communication skillsAbility to set up processes and infrastructure for reporting and communicationQualifications

Bachelor’s degree in marketing, business or a related field. Master’s degree preferred7+ years in branding or marketing rolesProven track record of successfully developing & executing brand strategies and marketing campaignsProficiency in content marketing, PR, partnerships, and organic social strategies