Director of Brand Marketing
Calpak USA - Gardena, California, United States, 90248![Calpak USA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Calpak USA
Overview
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Overview
including website, email marketing, digital advertising, loyalty programs, reviews, etc. Ensure that creative team produces excellent creative assets with strategic direction for all brand campaigns and initiatives, product launches, and partnerships, and that it represents best-in-class content and storytelling Collaborate cross-departmentally with retention and acquisition/growth teams to ensure seamless execution of marketing initiatives Fully own and manage the brand marketing and creative team Build and manage vendor and agency relationships Oversee and manage brand and creative budget, ensuring strategic allocation of resources for maximum impact and return Monitor industry trends and competitive landscape Foster a culture of innovation and teamwork to achieve common goals Qualifications: 9+ years brand strategy/marketing experience, preferably within a DTC brand 5+ years of management experience, both in house direct reports as well as agencies Capable of developing a clear strategic vision and effectively communicating throughout all levels of the organization. Proactive, problem-solving, self-starter with the ability to work independently with little oversight Exceptional written, oral, and executive presentation skills Excellent cross-functional leadership skills Thrives in a fast-paced and entrepreneurial environment Strong organizational, communication, and project management skills A keen eye for advertising creative Experience with creative strategy and brand presence Experience in reporting on brand awareness and top-funnel analytics Will need to attend photoshoots, events, and activations, some of which may require travel Must be able to commute to office in Gardena, California Benefits Why CALPAK: Benefits & Perks Annual bonus plan Medical, Dental & Vision insurance 401K w/ company matching Life insurance & Disability coverage Accrued paid time off & floating holidays Monthly wellness credits Dog friendly office Employee discount Benefits and incentive compensation may be subject to other requirements and conditions