Blackbaud
Marketing Communications Specialist
Blackbaud, Texas City, Texas, us, 77592
The K-12 Marketing Communications Specialist contributes to the execution of impactful email marketing campaigns to support EVERFI's business objectives. The Specialist is responsible for optimizing EVERFI's email outreach campaigns and leveraging marketing automation software to drive lead generation and product activation.
Responsibilities
Contribute to the long- and short-term strategy and execution of email marketing campaigns aligned to team's KPIs and regional goals by collaborating with Implementation, Marketing and Communications teamsPerform day-to-day email marketing activities including, but not limited to, email campaign set-up (copy/design), scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaignsDevelop email lists in collaboration with sales enablement and Implementation, including identification of target audiences, implementation of segmentation strategies, list management, testing and quality assurance for outbound campaignsMeasure and track deliverability rate, open rate, click rate, unsubscribe rate, and conversion rate using various tools and reports, in order to replicate and save, share, replicate/scale effective subject lines and contentOrganize and share effective email subject lines and copy in the shared email database and team collaboration documents and assist with maintaining high-performing messages for each persona and productOptimize email campaigns for compatibility across various platforms, devices, desktop and mobileApply processes and help maintain scalable processes to ensure best practices in email campaigns are leveraged and consistently used across teamsUse design software to develop creative for email campaignsDevelop and expand knowledge on industry standards for deliverability, open and click rates and communicate best practices to internal teamsOther job-related duties as assigned.Skills, Experience and Qualifications
1 year of experience in communications and/or email marketing campaigns rolesKnowledge of marketing automation platforms preferred, such as Salesforce Marketing CloudExperience working with Customer Relationship Management systems, i.e. Salesforce preferredAdvanced written and oral communication skills to create compelling messagesCreative / design skillsDetail-orientedStrong collaboration skills and service orientation mindsetExperience with editing communications preferredAbility to manage a high volume of campaigns at the same time in a fast-paced environmentStrong Microsoft Excel skillsStay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $53,400.00 to $70,300.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insuranceRemote-first workforce401(k) program with employer matchFlexible paid time offGenerous Parental LeaveVolunteer for vacationOpportunities to connect to build community and belongingPet insurance, legal and identity protectionTuition reimbursement program
Responsibilities
Contribute to the long- and short-term strategy and execution of email marketing campaigns aligned to team's KPIs and regional goals by collaborating with Implementation, Marketing and Communications teamsPerform day-to-day email marketing activities including, but not limited to, email campaign set-up (copy/design), scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaignsDevelop email lists in collaboration with sales enablement and Implementation, including identification of target audiences, implementation of segmentation strategies, list management, testing and quality assurance for outbound campaignsMeasure and track deliverability rate, open rate, click rate, unsubscribe rate, and conversion rate using various tools and reports, in order to replicate and save, share, replicate/scale effective subject lines and contentOrganize and share effective email subject lines and copy in the shared email database and team collaboration documents and assist with maintaining high-performing messages for each persona and productOptimize email campaigns for compatibility across various platforms, devices, desktop and mobileApply processes and help maintain scalable processes to ensure best practices in email campaigns are leveraged and consistently used across teamsUse design software to develop creative for email campaignsDevelop and expand knowledge on industry standards for deliverability, open and click rates and communicate best practices to internal teamsOther job-related duties as assigned.Skills, Experience and Qualifications
1 year of experience in communications and/or email marketing campaigns rolesKnowledge of marketing automation platforms preferred, such as Salesforce Marketing CloudExperience working with Customer Relationship Management systems, i.e. Salesforce preferredAdvanced written and oral communication skills to create compelling messagesCreative / design skillsDetail-orientedStrong collaboration skills and service orientation mindsetExperience with editing communications preferredAbility to manage a high volume of campaigns at the same time in a fast-paced environmentStrong Microsoft Excel skillsStay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $53,400.00 to $70,300.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insuranceRemote-first workforce401(k) program with employer matchFlexible paid time offGenerous Parental LeaveVolunteer for vacationOpportunities to connect to build community and belongingPet insurance, legal and identity protectionTuition reimbursement program