HostPapa Inc.
Senior SEO & Web Analytics Specialist
HostPapa Inc., Chicago, Illinois, United States, 60290
Position Summary:With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
The Senior SEO & Web Analytics Specialist will assist in strategy and lead execution of on/off-site SEO and web analytics strategy for the Applications brands. In this role you will promote data-driven decision making and work with other teams to outline SEO improvements, changes, and best practices. Including but not limited to setting up and managing analytics tools, such as Google Analytics and Search console to ensure accurate setup of new events, funnels, and reporting for various sites. By analyzing data and providing actionable insights, the Senior SEO & Analytics Manager will make informed decisions to optimize website performance and user experience.The Senior SEO & Analytics Specialist will own SEO efforts across various web properties. Including analyzing, accessing, and implementing content, keyword performance, A/B testing for new launches, identifying areas for improvement and recommendations to enhance organic search visibility.What you’ll do:Execute SEO strategies to drive qualified traffic and conversionsUtilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagementSet up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metricsManage online product related data, information, and content required for optimal digital customer experiences intended to increase brand preference and purchase opportunityMonitor important SEO metrics such as organic traffic, conversion rates, and times spent on pages, and apply knowledge to analyze the performance of campaigns; identify opportunities for improvement of KPIsProvide support in researching and recommending SEO and social media optimization campaignsResponsible for carrying out competitive analysis, as well as identifying gaps in the organization’s content or areas of improvement in their web design or structureStrategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.g., conversion, bounce) and SERP performance (e.g., CTR, rankings)Help to create and support digital marketing content/copy to use for website ranking purposes (e.g., page updates, blog posts, etc.)Work cross-functionally with teams to collaborate on the assessment and output of strategiesRecommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility, and conversionReport, Monitor and Report on Team and Individual KPIsAbout you:Excellent written and verbal communication skills in English4+ years of SEO (with Google Analytics) experienceUnderstanding and ability to utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagementMust demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clientsMust demonstrate an advanced understanding of User Experience and technical SEO RequirementsMust demonstrate an advanced understanding of Google Analytics (GA4), Search Console, and Tag ManagerWhat we offer:Work from anywhere - this is a remote opportunityA competitive salary that values you and your unique skill setsCareer advancement & professional development opportunities to help you reach your full potentialFlexible work arrangements to support work/life balanceAbout us:At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth.Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts ofthe hiring process.
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
The Senior SEO & Web Analytics Specialist will assist in strategy and lead execution of on/off-site SEO and web analytics strategy for the Applications brands. In this role you will promote data-driven decision making and work with other teams to outline SEO improvements, changes, and best practices. Including but not limited to setting up and managing analytics tools, such as Google Analytics and Search console to ensure accurate setup of new events, funnels, and reporting for various sites. By analyzing data and providing actionable insights, the Senior SEO & Analytics Manager will make informed decisions to optimize website performance and user experience.The Senior SEO & Analytics Specialist will own SEO efforts across various web properties. Including analyzing, accessing, and implementing content, keyword performance, A/B testing for new launches, identifying areas for improvement and recommendations to enhance organic search visibility.What you’ll do:Execute SEO strategies to drive qualified traffic and conversionsUtilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagementSet up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metricsManage online product related data, information, and content required for optimal digital customer experiences intended to increase brand preference and purchase opportunityMonitor important SEO metrics such as organic traffic, conversion rates, and times spent on pages, and apply knowledge to analyze the performance of campaigns; identify opportunities for improvement of KPIsProvide support in researching and recommending SEO and social media optimization campaignsResponsible for carrying out competitive analysis, as well as identifying gaps in the organization’s content or areas of improvement in their web design or structureStrategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.g., conversion, bounce) and SERP performance (e.g., CTR, rankings)Help to create and support digital marketing content/copy to use for website ranking purposes (e.g., page updates, blog posts, etc.)Work cross-functionally with teams to collaborate on the assessment and output of strategiesRecommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility, and conversionReport, Monitor and Report on Team and Individual KPIsAbout you:Excellent written and verbal communication skills in English4+ years of SEO (with Google Analytics) experienceUnderstanding and ability to utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagementMust demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clientsMust demonstrate an advanced understanding of User Experience and technical SEO RequirementsMust demonstrate an advanced understanding of Google Analytics (GA4), Search Console, and Tag ManagerWhat we offer:Work from anywhere - this is a remote opportunityA competitive salary that values you and your unique skill setsCareer advancement & professional development opportunities to help you reach your full potentialFlexible work arrangements to support work/life balanceAbout us:At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth.Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts ofthe hiring process.
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