TalEx
Content Strategist
TalEx, Washington, District of Columbia, us, 20022
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
The Content Strategist will facilitate the Society in achieving its strategic initiatives through the
website. This position will partner collaboratively across the organization (e.g., External Affairs &
Communications, Membership, Education, etc.) to identify key business objectives and translate them
for the web. The Content Strategist will coordinate efforts within Web Strategy and Operations (WSO)
to create and develop digital marketing communications, content marketing and web content solutions
that support Society goals using the principles of user-centered design. The Content Strategist will also
work with stakeholders to examine the existing website framework (content, architecture and design) to
identify opportunities for growth and improvement. The position comprises 3 primary areas of
responsibility:
1. Content marketing, writing and editing – understanding the customer experience, representing
the voice of the customer and providing content consulting and support to the business units.
2. Content management system - understanding content management system technology,
content production and publication processes and workflows, with the ability to create web
pages in the CMS.
3. Content strategy – provide leadership and direction for enterprise content architecture,
management, modeling, governance and search engine optimization.
Responsibilities:
Lead content inventories, gap analyses, competitive audits, and secondary research. Drive the
discovery of industry trends and emerging best practices
Collaborate with stakeholders outside of and within WSO to develop strategies to support key
initiatives on ACS.org
Develop and implement processes and guidelines (including scalable content models, messaging
strategies, metadata schema, and taxonomies) that address the technical, business, editorial
requirements of acs.org content.
Promote best practices related to multi-platform and multi-channel publishing, SEO, user-
generated content, personalization and understand and apply SEO strategies and tactics.
Use data and research to evaluate content effectiveness. Partner with user experience
researchers and web analytics to understand who our content consumers are, what content
they require, and how content is consumed across multiple platforms.
Build relationships and partnerships with other business units across ACS to establish content
guidelines and editorial standards that drive content consistency in web writing and digital
communications and enforce the ACS brand and messaging.
Create a brand strategy that leverages integrated touch points across multiple digital channels
improving the customer journey and user and member engagement.
Advocate for standardization across siloed content teams with the goal of improving customer
experience and operational efficiency
Analyze site content based on user feedback, analytics, and other metrics.
Assess existing content for usefulness, usability, visual design, content, and branding
Collaborate with business partners, colleagues, and vendors/freelancers to streamline content
production and ensure consistency in style, tone, branding, and quality across ACS.org.
Desired Skills and Experience
10+ years’ experience in digital content management to include copywriting and editing,
particularly for the web and email channels
Exceptional writing and editing skills and knowledge of content auditing and archiving processes
and best practices
Strong skills in utilizing usability, web analytics, and web evaluation results.
Solid understanding of information architecture and applications for content strategy
Experience working with wireframes, content tagging and taxonomies
Keen eye for cross-channel marketing opportunities and strong content marketing skills
Software: Content Management Systems (CMS); Adobe Experience Manager preferred and
experience with digital asset management tools
Knowledge of email marketing and marketing automation tools, Exact Target/Salesforce
Marketing Cloud is a plus.#J-18808-Ljbffr
The Content Strategist will facilitate the Society in achieving its strategic initiatives through the
website. This position will partner collaboratively across the organization (e.g., External Affairs &
Communications, Membership, Education, etc.) to identify key business objectives and translate them
for the web. The Content Strategist will coordinate efforts within Web Strategy and Operations (WSO)
to create and develop digital marketing communications, content marketing and web content solutions
that support Society goals using the principles of user-centered design. The Content Strategist will also
work with stakeholders to examine the existing website framework (content, architecture and design) to
identify opportunities for growth and improvement. The position comprises 3 primary areas of
responsibility:
1. Content marketing, writing and editing – understanding the customer experience, representing
the voice of the customer and providing content consulting and support to the business units.
2. Content management system - understanding content management system technology,
content production and publication processes and workflows, with the ability to create web
pages in the CMS.
3. Content strategy – provide leadership and direction for enterprise content architecture,
management, modeling, governance and search engine optimization.
Responsibilities:
Lead content inventories, gap analyses, competitive audits, and secondary research. Drive the
discovery of industry trends and emerging best practices
Collaborate with stakeholders outside of and within WSO to develop strategies to support key
initiatives on ACS.org
Develop and implement processes and guidelines (including scalable content models, messaging
strategies, metadata schema, and taxonomies) that address the technical, business, editorial
requirements of acs.org content.
Promote best practices related to multi-platform and multi-channel publishing, SEO, user-
generated content, personalization and understand and apply SEO strategies and tactics.
Use data and research to evaluate content effectiveness. Partner with user experience
researchers and web analytics to understand who our content consumers are, what content
they require, and how content is consumed across multiple platforms.
Build relationships and partnerships with other business units across ACS to establish content
guidelines and editorial standards that drive content consistency in web writing and digital
communications and enforce the ACS brand and messaging.
Create a brand strategy that leverages integrated touch points across multiple digital channels
improving the customer journey and user and member engagement.
Advocate for standardization across siloed content teams with the goal of improving customer
experience and operational efficiency
Analyze site content based on user feedback, analytics, and other metrics.
Assess existing content for usefulness, usability, visual design, content, and branding
Collaborate with business partners, colleagues, and vendors/freelancers to streamline content
production and ensure consistency in style, tone, branding, and quality across ACS.org.
Desired Skills and Experience
10+ years’ experience in digital content management to include copywriting and editing,
particularly for the web and email channels
Exceptional writing and editing skills and knowledge of content auditing and archiving processes
and best practices
Strong skills in utilizing usability, web analytics, and web evaluation results.
Solid understanding of information architecture and applications for content strategy
Experience working with wireframes, content tagging and taxonomies
Keen eye for cross-channel marketing opportunities and strong content marketing skills
Software: Content Management Systems (CMS); Adobe Experience Manager preferred and
experience with digital asset management tools
Knowledge of email marketing and marketing automation tools, Exact Target/Salesforce
Marketing Cloud is a plus.#J-18808-Ljbffr