HarperCollins
Marketing Director - (Bilingual)
HarperCollins, Nashville, Tennessee, United States, 37247
Overview
The Marketing Director, Spanish Bibles, Academic and Christian Resources, is a strategic and tactical leader in planning and managing marketing activities in the various translations developed, marketed, and published by HarperCollins Christian Publishing throughout the U.S., Mexico, Latin America and Spain. This position will create and lead comprehensive campaigns, both online and offline, for assigned Bibles, Academic and other Christian resources in conjunction with both internal and external teams. Areas of marketing focus include but are not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing and other relevant marketing activities that will drive sales.
Reporting to the VP of Marketing, the Marketing Director will also be responsible for managing appropriate marketing budgets, monitoring ROI for activities, managing and optimizing specific brands/products lines, liaising between marketing and sales, and assisting with overall marketing team initiatives, as assigned.
HarperCollins Christian Publishing is the leader in providing the marketplace with beautiful Bibles, in multiple translations, for every age and stage of life. Editorial Vida is also the leader in publishing the widest selection of study Bibles including the John MacArthur, Vida Plena, Matthew Henry, Biblia Plentitud, and the Thompson Chain Reference Bible well as specialty Bibles by John Maxwell, C.S. Lewis and more. Key translations represented include the RVR, RVR 60, NVI, the NBLA and Biblia de la Américas.
Responsibilities
Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines.
Oversee all areas of marketing and publicity, both online and offline, including, but not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing.
Manages additional marketing staff including performance appraisals and effective coaching.
Secure and lead external marketing partners/vendors.
Analyze marketing campaigns and makes recommendations for adjustments and key learnings based on those results.
Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed.
Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities.
Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners.
Manage budget development and expense projections for relevant projects.
Attends relevant trade shows and conferences, as required.
Assist in other marketing-related activities, as assigned by supervisor.
Qualifications
Work Experience/Knowledge:
7-8 years of marketing, sales or related role.
Managed and executed product launches and integrated campaigns using both digital and traditional marketing channels.
Hands-on experience with email, social media, and digital advertising strategy and execution.
Used marketing management tools and digital analytics tools.
Managed and led outside vendors.
Analyzed marketing results/ROI.
Understands the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations.
Understanding of Biblical doctrine.
Education: Bachelor’s degree in Bible Theology/Studies or Christian Ministry preferred. Marketing, business, or related degrees considered.
Industry Knowledge: Understanding of the Christian Bible market (denominational differences, Bible translations, etc.) are a must. Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.).
Skills:
Strong analytical and metrics-based decision-making experience
Significant familiarity with the organization and content of the Bible
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects
Strong organizational, time management skills with attention to detail
Exceptional written and verbal Spanish communication skills
Team management experience preferred
Must be able to work independently under tight deadlines
Must possess the skill to set priorities and problem solve
Strong computer skills necessary, especially Microsoft Office
Fully bilingual, able to read, write, and present in both languages
Personal Characteristics: Positive and team-oriented. Pro-active. Solution-Oriented. Highly professional in relationships inside and outside the organization. Organized to meet high volume workflow on time and on budget, self-starter, excellent written and verbal communication skills. Curious about new marketing tools and trends. Passionate about the Bible publishing.
Job Locations US | US-TN-Nashville
Category Marketing
Additional Locations US-TN-Nashville
The Marketing Director, Spanish Bibles, Academic and Christian Resources, is a strategic and tactical leader in planning and managing marketing activities in the various translations developed, marketed, and published by HarperCollins Christian Publishing throughout the U.S., Mexico, Latin America and Spain. This position will create and lead comprehensive campaigns, both online and offline, for assigned Bibles, Academic and other Christian resources in conjunction with both internal and external teams. Areas of marketing focus include but are not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing and other relevant marketing activities that will drive sales.
Reporting to the VP of Marketing, the Marketing Director will also be responsible for managing appropriate marketing budgets, monitoring ROI for activities, managing and optimizing specific brands/products lines, liaising between marketing and sales, and assisting with overall marketing team initiatives, as assigned.
HarperCollins Christian Publishing is the leader in providing the marketplace with beautiful Bibles, in multiple translations, for every age and stage of life. Editorial Vida is also the leader in publishing the widest selection of study Bibles including the John MacArthur, Vida Plena, Matthew Henry, Biblia Plentitud, and the Thompson Chain Reference Bible well as specialty Bibles by John Maxwell, C.S. Lewis and more. Key translations represented include the RVR, RVR 60, NVI, the NBLA and Biblia de la Américas.
Responsibilities
Develop and execute integrated marketing campaigns for product lines to optimize sales for all front-list and backlist Bible projects and product lines.
Oversee all areas of marketing and publicity, both online and offline, including, but not limited to: brand positioning and messaging, metadata and keyword development, media planning and buying, email, social media strategy, live events, partnerships, retail marketing.
Manages additional marketing staff including performance appraisals and effective coaching.
Secure and lead external marketing partners/vendors.
Analyze marketing campaigns and makes recommendations for adjustments and key learnings based on those results.
Provide relevant metadata, including keywords, for new releases as well as update key backlist, as needed.
Work closely with the product development team to contribute to overall direction of creative, packaging, and brand messaging, as well as recommend product development and modifications to take advantage of marketing opportunities.
Present marketing plans and updates at key meetings with sales teams and other internal stakeholders, as well as external authors/proprietors, retail, and marketing partners.
Manage budget development and expense projections for relevant projects.
Attends relevant trade shows and conferences, as required.
Assist in other marketing-related activities, as assigned by supervisor.
Qualifications
Work Experience/Knowledge:
7-8 years of marketing, sales or related role.
Managed and executed product launches and integrated campaigns using both digital and traditional marketing channels.
Hands-on experience with email, social media, and digital advertising strategy and execution.
Used marketing management tools and digital analytics tools.
Managed and led outside vendors.
Analyzed marketing results/ROI.
Understands the Spanish-speaking Christian market in the U.S. and Latin America, including differences between theological viewpoints and/or denominations.
Understanding of Biblical doctrine.
Education: Bachelor’s degree in Bible Theology/Studies or Christian Ministry preferred. Marketing, business, or related degrees considered.
Industry Knowledge: Understanding of the Christian Bible market (denominational differences, Bible translations, etc.) are a must. Knowledge of publishing or other consumer content-related industry preferred (music, entertainment, media, digital content, etc.).
Skills:
Strong analytical and metrics-based decision-making experience
Significant familiarity with the organization and content of the Bible
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects
Strong organizational, time management skills with attention to detail
Exceptional written and verbal Spanish communication skills
Team management experience preferred
Must be able to work independently under tight deadlines
Must possess the skill to set priorities and problem solve
Strong computer skills necessary, especially Microsoft Office
Fully bilingual, able to read, write, and present in both languages
Personal Characteristics: Positive and team-oriented. Pro-active. Solution-Oriented. Highly professional in relationships inside and outside the organization. Organized to meet high volume workflow on time and on budget, self-starter, excellent written and verbal communication skills. Curious about new marketing tools and trends. Passionate about the Bible publishing.
Job Locations US | US-TN-Nashville
Category Marketing
Additional Locations US-TN-Nashville