Grocerytv
Senior Product Marketing Manager New York City, NY
Grocerytv, Long Island City, New York, United States, 11101
We’re modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.Our team enjoys the complexities of a product that’s both physical and digital and balances the needs of retailers, brands, and agencies. We’re founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.Here are the problems you’ll be solving
Grocery TV is reinventing how retailers and brands connect with shoppers in stores. Reaching nearly 1 in 4 American adults, our network is paving the way for a growing part of the advertising market: in-store retail media.We’re looking for a Senior Product Marketing Manager to play a pivotal role in shaping our products, positioning and go-to-market strategies. Reporting directly to the Head of Marketing, you’ll drive product adoption and media revenue through marketing campaigns based on a deep understanding of our buyers and positioning. You’ll partner with the product, media, and retail teams to shape and market in-store retail media products for both the media and retail sides of our business.This is an ideal role for a marketer with 3-6 years of experience who’s eager to apply their knowledge in a high-ownership environment.Responsibilities
Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.Establish and maintain a go-to-market (GTM) roadmap based on alignment with the Product team and broader Marketing calendar (key events, etc.)Conduct market, competitive, and customer research to refine our positioning and personasDefine messaging for new products and maintain messaging for existing productsDevelop internal frameworks and processes for taking products and partnerships to marketOwn the development of sales materials that clearly communicate product value propositionsCollaborate with our marketing team to develop content that educates media buyers and retail partners on how best to leverage Grocery TV productsIdentify opportunities to improve our product through measurement and content partnershipsPartner with our Analytics team to design, run, and translate consumer, brand, and retailer surveys into assets (reports, sales materials, etc.) that can be used across our channelsSupport the retail sales team by providing recommendations for retail partners on how they could implement Grocery TV in their storesSupport the media sales team on prepping and packaging measurement studies for brands and agenciesGrowth opportunities
We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. Here are some potential ways this role can progress.Serve as a subject matter expert on the in-store retail media spaceWork directly with leadership to identify opportunities to grow the business through a product lensQualifications
You have 3-6 years of experience in marketing with 2+ years in product marketing for a startup, ideally in the Advertising or Retail industriesYou have a passion for writing and the ability to adapt your tone and voice to that of a customer or brandYou understand how to translate data into insightsYou have experience with Hubspot and Google AnalyticsYou’ve run successful product launches and product marketing campaignsYou’ve developed tailored sales collateral with an eye for detailsYou’re able to collaborate cross-functionally with internal and external stakeholders + contributorsYou possess excellent communication and organizational skills especially when it comes to managing projects across different functionsYou understand how to build a go-to-market strategy and roadmapNice-to-have: You’re passionate and knowledgeable about the grocery industry and retail mediaCompensation
As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:In our initial conversation, we’ll discuss what level best aligns with your experience.Interview Flow
1. ApplyApply and look for a response from our team about the next steps.2. Intro interview with people teamOur recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.3. Technical Interview with hiring managerThis will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.4. Technical interview with the hiring teamWe’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.5. Values interview with collaborative teamsChat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.Benefits and Perks Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.We were named Best Startups Places to work for in 2024 by Built In for both Austin and New YorkWe’re a 2023 Best Place for Working Parents in AustinStock optionsGenerous time-off programs (including 16 weeks of parental leave)Transparent with financials, salaries, promotions, and moreCasual office attireDaily in-office meal stipendTwice a year summitsReady to start?
To connect with our team, complete our quick application, and we’ll be in touch soon.Feeling imposter syndrome? Reach out to us!
We're happy to help you better understand the role and what we're looking for.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfThis hybrid role is in our NYC office (SoHo). Would you be open to coming onsite 2-3x a week to collaborate with the team? * Select...What interests you about this Product Marketing Manager role here at Grocery TV?LinkedIn ProfileWebsiteDo you currently have legal US work authorization? * Select...Will you now or in the future require the support of Grocery TV to maintain that authorization? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Grocery TV’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
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Learn more about the general tasks related to this opportunity below, as well as required skills.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
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Grocery TV is reinventing how retailers and brands connect with shoppers in stores. Reaching nearly 1 in 4 American adults, our network is paving the way for a growing part of the advertising market: in-store retail media.We’re looking for a Senior Product Marketing Manager to play a pivotal role in shaping our products, positioning and go-to-market strategies. Reporting directly to the Head of Marketing, you’ll drive product adoption and media revenue through marketing campaigns based on a deep understanding of our buyers and positioning. You’ll partner with the product, media, and retail teams to shape and market in-store retail media products for both the media and retail sides of our business.This is an ideal role for a marketer with 3-6 years of experience who’s eager to apply their knowledge in a high-ownership environment.Responsibilities
Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.Establish and maintain a go-to-market (GTM) roadmap based on alignment with the Product team and broader Marketing calendar (key events, etc.)Conduct market, competitive, and customer research to refine our positioning and personasDefine messaging for new products and maintain messaging for existing productsDevelop internal frameworks and processes for taking products and partnerships to marketOwn the development of sales materials that clearly communicate product value propositionsCollaborate with our marketing team to develop content that educates media buyers and retail partners on how best to leverage Grocery TV productsIdentify opportunities to improve our product through measurement and content partnershipsPartner with our Analytics team to design, run, and translate consumer, brand, and retailer surveys into assets (reports, sales materials, etc.) that can be used across our channelsSupport the retail sales team by providing recommendations for retail partners on how they could implement Grocery TV in their storesSupport the media sales team on prepping and packaging measurement studies for brands and agenciesGrowth opportunities
We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. Here are some potential ways this role can progress.Serve as a subject matter expert on the in-store retail media spaceWork directly with leadership to identify opportunities to grow the business through a product lensQualifications
You have 3-6 years of experience in marketing with 2+ years in product marketing for a startup, ideally in the Advertising or Retail industriesYou have a passion for writing and the ability to adapt your tone and voice to that of a customer or brandYou understand how to translate data into insightsYou have experience with Hubspot and Google AnalyticsYou’ve run successful product launches and product marketing campaignsYou’ve developed tailored sales collateral with an eye for detailsYou’re able to collaborate cross-functionally with internal and external stakeholders + contributorsYou possess excellent communication and organizational skills especially when it comes to managing projects across different functionsYou understand how to build a go-to-market strategy and roadmapNice-to-have: You’re passionate and knowledgeable about the grocery industry and retail mediaCompensation
As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:In our initial conversation, we’ll discuss what level best aligns with your experience.Interview Flow
1. ApplyApply and look for a response from our team about the next steps.2. Intro interview with people teamOur recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.3. Technical Interview with hiring managerThis will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.4. Technical interview with the hiring teamWe’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.5. Values interview with collaborative teamsChat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.Benefits and Perks Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.We were named Best Startups Places to work for in 2024 by Built In for both Austin and New YorkWe’re a 2023 Best Place for Working Parents in AustinStock optionsGenerous time-off programs (including 16 weeks of parental leave)Transparent with financials, salaries, promotions, and moreCasual office attireDaily in-office meal stipendTwice a year summitsReady to start?
To connect with our team, complete our quick application, and we’ll be in touch soon.Feeling imposter syndrome? Reach out to us!
We're happy to help you better understand the role and what we're looking for.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfThis hybrid role is in our NYC office (SoHo). Would you be open to coming onsite 2-3x a week to collaborate with the team? * Select...What interests you about this Product Marketing Manager role here at Grocery TV?LinkedIn ProfileWebsiteDo you currently have legal US work authorization? * Select...Will you now or in the future require the support of Grocery TV to maintain that authorization? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Grocery TV’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Learn more about the general tasks related to this opportunity below, as well as required skills.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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