Carta, Inc.
Demand Gen Customer Marketing Manager, Corporations
Carta, Inc., California, Missouri, United States, 65018
Customer Marketing Manager, CorporationsThe Company You’ll Join Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. As a Customer Marketing Manager, Corporations, you’ll work to:Define strategy for customer marketing across channels for our Corporations businessDrive attach pipeline for our compensation (CTC) and tax products (QSBS) as day-one prioritiesPartner with Product Marketing on establishing and iterating the customer journey for CorporationsCollaborate across Sales, Product, Customer Success, Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/cross sell campaigns that map to the customer journey and relevant personasLeverage major customer events and launches to superpower outbound effortsTake a lead role in generating demand from customer-focused product launchesPrioritize the customer experience within the campaign strategy in demonstrable waysLead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid, sending etc.Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaignsPartner with CS and sales partners on retention motionsWork closely with the growth and product team on in-app journeysAct as a key member of the planning and prioritization team for quarterly and annual planningThe Team You'll Work With
You’ll be joining our Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.About You
5+ years of customer marketing experience, preferably in SaaS or 7+ years in outbound marketing recommendedFoundational knowledge of demand generation, community building, and organic marketingVersed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)Comfortable in a fast-paced environmentHighly customer-centricBiased for action and data-drivenBA requiredAt Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross-functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.Carta’s compensation package includes a market competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:$119,000 - $140,000 in San Francisco, CAFinal offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. As a Customer Marketing Manager, Corporations, you’ll work to:Define strategy for customer marketing across channels for our Corporations businessDrive attach pipeline for our compensation (CTC) and tax products (QSBS) as day-one prioritiesPartner with Product Marketing on establishing and iterating the customer journey for CorporationsCollaborate across Sales, Product, Customer Success, Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/cross sell campaigns that map to the customer journey and relevant personasLeverage major customer events and launches to superpower outbound effortsTake a lead role in generating demand from customer-focused product launchesPrioritize the customer experience within the campaign strategy in demonstrable waysLead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid, sending etc.Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaignsPartner with CS and sales partners on retention motionsWork closely with the growth and product team on in-app journeysAct as a key member of the planning and prioritization team for quarterly and annual planningThe Team You'll Work With
You’ll be joining our Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.About You
5+ years of customer marketing experience, preferably in SaaS or 7+ years in outbound marketing recommendedFoundational knowledge of demand generation, community building, and organic marketingVersed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)Comfortable in a fast-paced environmentHighly customer-centricBiased for action and data-drivenBA requiredAt Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross-functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.Carta’s compensation package includes a market competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:$119,000 - $140,000 in San Francisco, CAFinal offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email.
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