Trimble Inc.
Senior marketing operations manager
Trimble Inc., Minnetonka, Minnesota, United States, 55345
Your Title:
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Senior Marketing Operations Manager
Job Location:Based in Minneapolis, MN or Princeton, NJ
Our Department:Trimble Transportation
Trimble Transportation is looking for a dynamic marketing operations professional to join our marketing team. This senior-level position is responsible for architecting the future of marketing operations, while optimizing the performance of the existing marketing technology. The Performance Marketing Operations Manager is a critical part of Trimble’s Transportation Marketing team reporting to the Director of Revenue Marketing.
As the Performance Marketing Operations Manager, you will ensure that Trimble Transportation runs an efficient, data-driven, and process-oriented marketing operations function. You will oversee the day-to-day management of our marketing tech stack and database, own strategy and execution of our marketing automation platform Marketo, and deliver marketing performance reporting and analysis. You'll work closely with marketing team members, sales operations, and key functional heads to drive initiatives that achieve overall demand generation and revenue goals. Standard assets and campaigns will be delegated to marketing managers and campaign operations, while complex MAP infrastructure and more advanced campaign programmatic functions will be built or closely monitored by this role.
What You Will DoOversee Marketo as a subject matter expert and establish architecture governance for efficient, scalable, and best-in-class marketing programs and campaignsOwn lead-lifecycle data from capture to sales routing, ensuring campaign attribution touches and lead stages are tracked and align with our lead management frameworkImplement and optimize lead/account scoring and nurturing to ensure the highest quality leads and accounts are prioritized appropriately for qualificationDevelop and maintain audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communicationDevelop and implement marketing automation processes and best practices and assist with the integration and onboarding of new technologyManage, troubleshoot, and QA full lifecycle of complex cross-functional programs and campaigns with considerable impact across multiple organizationsOptimize email deliverability and ensure emails are compliant following industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standardsManage and track policies and processes related to Data Protection to ensure operational compliance with global regulationsContribute to defining performance metrics to support transparent monitoring, continuous improvement, and stakeholder reportingRemain current on Marketo and Martech best practices and tools that drive higher performance and optimization, including continuing education, user groups, and conference attendanceWhat Skills And Experience You Should Bring
Experience in a B2B and/or SaaS company environment recommendedBachelor's degree in marketing, technical discipline, business, information science, data science, or applicable experienceMinimum 5 years of experience in a Marketing Automation Operations or related technology roleProven ability to influence internal/external stakeholders without authority to adopt new processes/initiativesInnovative, motivated, organized team playerGreat communication and collaboration skillsPeople management experience is a plusRequirements
Advanced proficiency with Marketo; Marketo Certification (MCE) requiredExperience with legacy MAP systems and transitions including Hubspot, Oracle, and Pardot (certifications recommended)HTML knowledge and ability to troubleshoot basic HTML errors with a focus on emails and landing pagesAdvanced knowledge of email deliverability and email best practicesAbility to work with campaign managers and sales to identify, troubleshoot and remediate any marketing automation issuesStrong project management skills and ability to work on many projects simultaneouslyExperience with various marketing technology platforms (ie. Drift, Digesto, Uberflip, Zoom, Workato) and their connection to systems owned by marketing (Marketo) and other business units (ie. Salesforce.com, DOMO)
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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Senior Marketing Operations Manager
Job Location:Based in Minneapolis, MN or Princeton, NJ
Our Department:Trimble Transportation
Trimble Transportation is looking for a dynamic marketing operations professional to join our marketing team. This senior-level position is responsible for architecting the future of marketing operations, while optimizing the performance of the existing marketing technology. The Performance Marketing Operations Manager is a critical part of Trimble’s Transportation Marketing team reporting to the Director of Revenue Marketing.
As the Performance Marketing Operations Manager, you will ensure that Trimble Transportation runs an efficient, data-driven, and process-oriented marketing operations function. You will oversee the day-to-day management of our marketing tech stack and database, own strategy and execution of our marketing automation platform Marketo, and deliver marketing performance reporting and analysis. You'll work closely with marketing team members, sales operations, and key functional heads to drive initiatives that achieve overall demand generation and revenue goals. Standard assets and campaigns will be delegated to marketing managers and campaign operations, while complex MAP infrastructure and more advanced campaign programmatic functions will be built or closely monitored by this role.
What You Will DoOversee Marketo as a subject matter expert and establish architecture governance for efficient, scalable, and best-in-class marketing programs and campaignsOwn lead-lifecycle data from capture to sales routing, ensuring campaign attribution touches and lead stages are tracked and align with our lead management frameworkImplement and optimize lead/account scoring and nurturing to ensure the highest quality leads and accounts are prioritized appropriately for qualificationDevelop and maintain audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communicationDevelop and implement marketing automation processes and best practices and assist with the integration and onboarding of new technologyManage, troubleshoot, and QA full lifecycle of complex cross-functional programs and campaigns with considerable impact across multiple organizationsOptimize email deliverability and ensure emails are compliant following industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standardsManage and track policies and processes related to Data Protection to ensure operational compliance with global regulationsContribute to defining performance metrics to support transparent monitoring, continuous improvement, and stakeholder reportingRemain current on Marketo and Martech best practices and tools that drive higher performance and optimization, including continuing education, user groups, and conference attendanceWhat Skills And Experience You Should Bring
Experience in a B2B and/or SaaS company environment recommendedBachelor's degree in marketing, technical discipline, business, information science, data science, or applicable experienceMinimum 5 years of experience in a Marketing Automation Operations or related technology roleProven ability to influence internal/external stakeholders without authority to adopt new processes/initiativesInnovative, motivated, organized team playerGreat communication and collaboration skillsPeople management experience is a plusRequirements
Advanced proficiency with Marketo; Marketo Certification (MCE) requiredExperience with legacy MAP systems and transitions including Hubspot, Oracle, and Pardot (certifications recommended)HTML knowledge and ability to troubleshoot basic HTML errors with a focus on emails and landing pagesAdvanced knowledge of email deliverability and email best practicesAbility to work with campaign managers and sales to identify, troubleshoot and remediate any marketing automation issuesStrong project management skills and ability to work on many projects simultaneouslyExperience with various marketing technology platforms (ie. Drift, Digesto, Uberflip, Zoom, Workato) and their connection to systems owned by marketing (Marketo) and other business units (ie. Salesforce.com, DOMO)
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