Midtown Chicago
Director of Retention, Marketing
Midtown Chicago, Chicago, Illinois, United States, 60290
The Opportunity
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Midtown Athletic Club is seeking a visionary and data-driven Director of Member Retention- Marketing to join our Marketing leadership team.
In this strategic role, you will oversee the entire member retention strategy, leading a team of three direct reports to craft compelling communication campaigns and develop innovative retention initiatives that cultivate member engagement driving member lifetime value. This is a hybrid role that requires 2 days per week on-site at our Corporate Headquarters (3611 N. Kedzie Ave, Chicago).What You’ll Do:Develop and implement a comprehensive member retention strategy aligned with club goals and member lifecycle stages.
Oversee all member communications across email, app, and club screen channels, ensuring consistent messaging and a seamless member experience.
Lead your team of direct reports (Lifecycle Marketing Manager, Loyalty Marketing Specialist, Application Product Manager) to develop and execute targeted retention campaigns.
Direct mobile application roadmap, prioritizing features that align with the member retention strategy.
Analyze member data and identify trends to inform retention strategies and program development.
Partner with other departments to identify and address potential points of member friction and improve the overall member experience.
Track and report on key performance metrics (member interactions, retention rates, check-ins, secondary revenue) to measure success and identify areas for improvement.
Stay up-to-date on industry trends and best practices in member retention and marketing technologies.
Develop and maintain a positive and results-oriented work environment for your direct reports.
What you Have:8+ years' experience in customer retention, loyalty marketing, or a related field.
Proven track record of successful retention strategies that improve member engagement and reduce churn.
Expertise in omnichannel marketing and a deep understanding of CRM.
Strong leadership skills to guide and motivate a team of 3 direct reports.
Ability to collaborate effectively across departments.
Strategic thinking, proactive approach, and passion for continuous improvement.
Who you are:
win together, glass half-full, passionate about helping others, better than yesterday, kind.This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.MIDTOWN is an Equal Opportunity Employer.
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Midtown Athletic Club is seeking a visionary and data-driven Director of Member Retention- Marketing to join our Marketing leadership team.
In this strategic role, you will oversee the entire member retention strategy, leading a team of three direct reports to craft compelling communication campaigns and develop innovative retention initiatives that cultivate member engagement driving member lifetime value. This is a hybrid role that requires 2 days per week on-site at our Corporate Headquarters (3611 N. Kedzie Ave, Chicago).What You’ll Do:Develop and implement a comprehensive member retention strategy aligned with club goals and member lifecycle stages.
Oversee all member communications across email, app, and club screen channels, ensuring consistent messaging and a seamless member experience.
Lead your team of direct reports (Lifecycle Marketing Manager, Loyalty Marketing Specialist, Application Product Manager) to develop and execute targeted retention campaigns.
Direct mobile application roadmap, prioritizing features that align with the member retention strategy.
Analyze member data and identify trends to inform retention strategies and program development.
Partner with other departments to identify and address potential points of member friction and improve the overall member experience.
Track and report on key performance metrics (member interactions, retention rates, check-ins, secondary revenue) to measure success and identify areas for improvement.
Stay up-to-date on industry trends and best practices in member retention and marketing technologies.
Develop and maintain a positive and results-oriented work environment for your direct reports.
What you Have:8+ years' experience in customer retention, loyalty marketing, or a related field.
Proven track record of successful retention strategies that improve member engagement and reduce churn.
Expertise in omnichannel marketing and a deep understanding of CRM.
Strong leadership skills to guide and motivate a team of 3 direct reports.
Ability to collaborate effectively across departments.
Strategic thinking, proactive approach, and passion for continuous improvement.
Who you are:
win together, glass half-full, passionate about helping others, better than yesterday, kind.This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.MIDTOWN is an Equal Opportunity Employer.
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