Product Content Manager

Who is Oatey?Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries. Our purpose is to deliver quality, build trust and improve lives.The Oatey family of companies are Oatey, Cherne, Keeney, Quick Drain, Hercules, Dearborn, GF Thompson, William H. Harvey, Masters, Contact, Belanger, and Lansas.Our brands are synonymous with quality, integrity, and trust in the plumbing industry.What Were Looking ForThe Manager, Product Content is an integral part of Oateys efforts to optimize our digital brand footprint. You will own the creation and management of content for Oateys 20,000+ products that will be featured in our marketing materials, on our websites, and on the websites of our wholesale and retail partners (Amazon, Home Depot, Lowes, Ferguson, etc.). Working closely with the Director, Brand Strategy, the Copywriter, and our Creative Services and Multi-Media team, you will be responsible for identifying and bringing to life photos, carousel graphics, videos and project guides that elevate Oateys online presence by helping end-users choose and use Oatey products.Expectations & AccountabilitiesAccountable for all product content initiatives to drive traffic, engagement, leads, sales and customer retentionStrategically identify key product features, benefits and unique differentiators, then subsequently develop language and provide direction to the creative team to generate visuals that succinctly and creatively communicate the advantages of choosing Oatey productsLead content audits to identify areas of opportunity to improve marketing copy, product images, videos and other digital marketing assets, then execute these improvementsCollaborate with technical experts to prioritize product benefits and establish an effective message hierarchyOversee the creation of guides and video scripts that detail how to select products for and the steps to take to complete plumbing projectsSupport new product launches with the development of A+ digital assets highlighting key selling featuresMaintain editorial governance so content is consistent with our brand voice, style and toneReview competitive and best-in-class product listings to identify industry trends and bring forward new opportunities to increase conversionOversee product marketing video and photo shoots and the management of digital files within Oateys product information management (PIM) systemLead, coach and develop the Content Specialist to ensure goals and objectives are met, supporting individual performance and growthManage the product content teams workload and processes while partnering cross-functionally to ensure efficient project completionWhat Youll Need To Be Successful5+ years of relevant work experienceOutstanding project management skills and attention to detailStrong communication and writing skills in EnglishAn eye for brand and editorial excellenceCreative mindset and ability to think outside the boxInquisitive nature with a knack for asking insightful questionsAbility to view challenges from multiple perspectives to gain comprehensive understandingSkill in extracting key information from limited or complex dataProven work experience as a content marketing managerProficiency in content management software and MS OfficeExperience with search engine optimizationExperience working with graphic designers, photographers and/or videographersBA/BS in marketing, communications or related field, or equivalent work experienceAt Oatey we are committed to help our Associates grow their career. Apply today and grow with Oatey!Why Oatey?At Oatey, our purpose has always been to deliver quality, build trust and improve lives.We value Collaboration, Integrity, Respect, Courage, Leadership, and Excellence above all else.We embrace diversity, equity, and inclusion - acknowledging, valuing, and leveraging the unique experiences and perspectives of our associates.Our vision is to continue to grow as a market leader, to enrich the lives of our Associates, and to foster an inclusive environment in every regard.Our purpose, mission, and vision are not possible without the right people, and we are committed to fostering an inclusive, engaging, and rewarding environment for our Associates.Oatey has a total rewards philosophy which encompasses compensation, benefits, work-life effectiveness, recognition, performance management, tuition reimbursement, mental health wellness, and talent development.Oatey Total RewardsUnlimited time off for salaried AssociatesShort-Term and Long-Term Disability income protection coverage at no cost to associatesPaid Maternity and Paid Parental LeaveAnnual Cash Profit Sharing (discretionary)Health Insurance for our associates averages $100 or less a month (single coverage)Generous benefits including up to $2,880 company contribution to Health Savings Account401(k) with a 5% company matchTuition reimbursement in an environment that encourages advancementAssociate well-being benefits including CALM App and robust EAP offeringRecognized for our commitment to diversity, equity, and inclusionEqual Opportunity EmployerThe Oatey family of companies are an equal opportunity employer committed to Diversity, Equity, and Inclusion. We recruit, employ, promote, and offer competitive pay for all jobs without regard to race, color, creed, religion, sex, age, national origin, disability, sexual orientation, or any other characteristic protected by law.#J-18808-Ljbffr