Seasonedrecruitment
CPG Customer Marketing Manager
Seasonedrecruitment, New York, New York, us, 10261
Join a dynamic team as a CPG Customer Marketing Manager and take charge of driving customer engagement and loyalty in the Consumer Packaged Goods industry. As a highly skilled and strategic marketer, you will play a key role in developing and implementing customer-focused marketing strategies to enhance brand loyalty and drive business growth. This position offers a unique opportunity to collaborate with cross-functional teams, analyze customer data, and create impactful marketing campaigns that resonate with our target audience. This role is located in Manhattan.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Responsibilities:
Develop and execute customer marketing strategies, programs, and initiatives to increase customer loyalty and engagementCollaborate with cross-functional teams to create targeted marketing campaigns and initiatives that drive customer acquisition and retentionAnalyze customer data and insights to identify key segments and develop personalized marketing approachesManage and optimize customer relationship management (CRM) systems and tools to support customer marketing effortsMonitor and measure campaign performance metrics to evaluate effectiveness and identify areas for improvementCollaborate with sales teams to align marketing strategies with sales objectives and ensure consistent messagingStay up-to-date with industry trends and innovative marketing channels to drive customer engagement and loyaltyLead, mentor, and develop a team of customer marketing professionalsPrepare and present reports on customer marketing activities and outcomes to senior leadership
Requirements
Bachelor's degree in Marketing, Business, or a related field. MBA is a plusMinimum of 8+ years of experience in customer marketing or related roles, preferably in the CPG industry with 3+ years of experience as a Manager/Sr Manager. Proven track record of developing and executing successful customer marketing strategiesStrong analytical skills with the ability to leverage customer data and insights to inform marketing decisionsExperience with CRM systems and tools and proficiency in customer segmentation and targetingExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholdersDemonstrated leadership abilities with experience in managing and developing a teamSelf-motivated and results-oriented mindset with the ability to thrive in a fast-paced, dynamic environmentKnowledge of industry trends and best practices in customer marketing for the CPG industryAbility to prioritize, multitask, and meet deadlines with attention to detail
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Responsibilities:
Develop and execute customer marketing strategies, programs, and initiatives to increase customer loyalty and engagementCollaborate with cross-functional teams to create targeted marketing campaigns and initiatives that drive customer acquisition and retentionAnalyze customer data and insights to identify key segments and develop personalized marketing approachesManage and optimize customer relationship management (CRM) systems and tools to support customer marketing effortsMonitor and measure campaign performance metrics to evaluate effectiveness and identify areas for improvementCollaborate with sales teams to align marketing strategies with sales objectives and ensure consistent messagingStay up-to-date with industry trends and innovative marketing channels to drive customer engagement and loyaltyLead, mentor, and develop a team of customer marketing professionalsPrepare and present reports on customer marketing activities and outcomes to senior leadership
Requirements
Bachelor's degree in Marketing, Business, or a related field. MBA is a plusMinimum of 8+ years of experience in customer marketing or related roles, preferably in the CPG industry with 3+ years of experience as a Manager/Sr Manager. Proven track record of developing and executing successful customer marketing strategiesStrong analytical skills with the ability to leverage customer data and insights to inform marketing decisionsExperience with CRM systems and tools and proficiency in customer segmentation and targetingExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholdersDemonstrated leadership abilities with experience in managing and developing a teamSelf-motivated and results-oriented mindset with the ability to thrive in a fast-paced, dynamic environmentKnowledge of industry trends and best practices in customer marketing for the CPG industryAbility to prioritize, multitask, and meet deadlines with attention to detail
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