Western Kentucky University
Coordinator, Marketing - Academic Program Marketing
Western Kentucky University, Bowling Green, Kentucky, United States, 42103
Location: Bowling Green, KY Category: Staff Posted On: Thu Aug 8 2024 Job Description:
Position Summary
The Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs. This includes integrating digital ads, website development, email campaigns, and print design into strategic marketing plans. The role plays a critical part in supporting the mission of Academic Program Marketing, which aims to provide marketing and recruitment resources to WKU Academic Programs. The primary goal of all efforts is to increase prospective student inquiries and ultimately enhance student matriculation, all while preserving the institution's brand integrity. This position reports directly to the Director, Academic Program Marketing.
Primary Duties and Responsibilities
The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs.
Supports the mission of Academic Program Marketing to develop and provide marketing and recruitment resources to WKU Academic Programs to increase prospective student inquiries and ultimately matriculation.
Develops unique comprehensive marketing plans for academic programs and manages their timelines for maximum effectiveness.
Develops and implements digital marketing campaigns that incorporate SEO, social media platform features, digital advertising strategies, and video campaigns.
Creates graphics, email templates and various print marketing materials as needed to fulfill marketing plans.
Works with program coordinators to design and maintain the integrity and content of academic program websites.
Supports academic departments with converting program information into readable, easy-to-understand written content for maximum prospective student reach.
Maintains communication with academic program coordinators regarding project progress to maintain collaboration.
Records data including reach, spend, and outcomes of all projects to monitor effectiveness of marketing efforts.
Serves as CRM outreach liaison for Academic Programs including email and SMS management.
Job Requirements:
Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, business, professional writing, or a related field
Minimum of one year of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and project collaboration)
Strong writing and copywriting skills
Proven website design capabilities
Demonstrated expertise in design software
Knowledge in content management systems and basic HTML
Additional Information:
Hourly Range: $20.05 - $21.54
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php
For information related to job postings, please email employment@wku.edu.
Position Summary
The Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs. This includes integrating digital ads, website development, email campaigns, and print design into strategic marketing plans. The role plays a critical part in supporting the mission of Academic Program Marketing, which aims to provide marketing and recruitment resources to WKU Academic Programs. The primary goal of all efforts is to increase prospective student inquiries and ultimately enhance student matriculation, all while preserving the institution's brand integrity. This position reports directly to the Director, Academic Program Marketing.
Primary Duties and Responsibilities
The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs.
Supports the mission of Academic Program Marketing to develop and provide marketing and recruitment resources to WKU Academic Programs to increase prospective student inquiries and ultimately matriculation.
Develops unique comprehensive marketing plans for academic programs and manages their timelines for maximum effectiveness.
Develops and implements digital marketing campaigns that incorporate SEO, social media platform features, digital advertising strategies, and video campaigns.
Creates graphics, email templates and various print marketing materials as needed to fulfill marketing plans.
Works with program coordinators to design and maintain the integrity and content of academic program websites.
Supports academic departments with converting program information into readable, easy-to-understand written content for maximum prospective student reach.
Maintains communication with academic program coordinators regarding project progress to maintain collaboration.
Records data including reach, spend, and outcomes of all projects to monitor effectiveness of marketing efforts.
Serves as CRM outreach liaison for Academic Programs including email and SMS management.
Job Requirements:
Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, business, professional writing, or a related field
Minimum of one year of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and project collaboration)
Strong writing and copywriting skills
Proven website design capabilities
Demonstrated expertise in design software
Knowledge in content management systems and basic HTML
Additional Information:
Hourly Range: $20.05 - $21.54
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php
For information related to job postings, please email employment@wku.edu.