Apap365
Vice President of Marketing and Communications
Apap365, Los Angeles, California, United States, 90079
Vice President of Marketing and CommunicationsPosition ProfileAbout the OpportunityLos Angeles Master Chorale seeks a strategic, collaborative, and creative Vice President of Marketing and Communications (VPMC) to oversee marketing, branding, and communications for the organization, ensuring that all reflect the Master Chorale’s mission and singular, industry-leading standard of excellence. The VPMC is responsible for delivering a cohesive brand strategy for the Master Chorale and elevating the national and international reputation for this world-renowned choral organization.The ideal candidate for this role possesses a deep appreciation for the artform and its place in the community, as well as a passion for growing audiences for choral performance. The Master Chorale currently has an operating budget of $8.1 million, and the VPMC will play a pivotal role in driving revenue and attendance for its season of performances at Walt Disney Concert Hall, as well as education and community-focused events.The VPMC is based in the Master Chorale’s office at The Music Center in Los Angeles, with the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.Job DescriptionThe VP of Marketing and Communications leads the team responsible for marketing, branding, communications and public relations for the Master Chorale. In collaboration with their colleagues on the leadership team, they are responsible for meeting revenue and attendance targets for the Master Chorale’s concert season and ensuring visibility of the organization’s education and community programs.Reports to: President & CEOSupervises: Graphic Designer, Marketing Manager, Digital Content ManagerResponsibilities:Brand Strategy & ManagementResponsible for building and sustaining a strong, compelling brand identity consistent with the Master Chorale’s missionCollaborates with the Artistic Director and the artistic production team with respect to imagery and brand consistencyOversees marketing projects across peer departments to ensure communications are consistent with brand identitySales and Marketing StrategySets and manages earned ticket revenue budgets in collaboration with the VP of Finance/CFO and the President & CEODevelops and leads the marketing and communications team in delivering compelling marketing campaigns that support and deliver on strategic, sales and attendance goalsDefines key performance indicators, measures and tracks effectiveness of marketing and communications strategies and related campaignsCreates and manages a strategic marketing plan and schedule, including plans for paid activity and owned channelsCommunicates project timelines with team members, project owners and senior leadershipInstitutional ContentOversees the creation of marketing content that is aligned to and advances the organizational brandOversees the development of performance venue branding and identifies in-venue experiential opportunities for patrons while the Master Chorale is in residence and on tourCommunications and Public RelationsOversees the development of concept and copy for all high-level communication projectsPlans, develops, and directs social media strategies designed to reach and engage existing and new audiencesServes as media spokesperson, when neededAdministrationResponsible for day-to-day operations of marketing teamOversees the annual marketing expense and revenue budget, in collaboration with the VP of Finance/CFODevelops, maintains, and manages relationships with marketing colleagues on the Music Center campusFosters a collaborative culture and builds constructive relationships both within the Marketing team and with other peer departmentsQualifications and Attributes:Enthusiasm for the mission of the Master ChoraleDeadline-driven and detail-orientedA Bachelor’s degree with at least 5 years’ experience in a senior marketing, or the equivalent combination of education and experienceExpertise in the nonprofit performing arts sector is requiredEagerness to think outside-the-box on marketing partnerships and to lead with creativity in marketing initiativesStrong Microsoft Office skills, particularly in the development and oversight of multi-sheet Excel reporting models, are requiredExcellent verbal and written communication skillsAbility to think strategically, generate new ideas, set priorities, execute goals and objectives, and meet financial goals and deadlinesHigh degree of professionalism and integrityThe salary range for this position is $150,000-175,000. Los Angeles Master Chorale provides comprehensive benefits including company-paid health insurance, 403b retirement plan, and more.This is a full-time on-site role in Los Angeles, with offices at the Dorothy Chandler Pavilion on the Music Center Campus. Employees have the ability to work remotely two days per week. Some travel will be required during key touring engagements with the Master Chorale.Application InstructionsTo apply, visit the
online application
and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration, though interviews may begin before this time.
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online application
and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.The priority application deadline for this search is August 16, 2024. Applications received by this date will receive priority consideration, though interviews may begin before this time.
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