Varian Medical Systems, Inc.
Director, Strategic Marketing
Varian Medical Systems, Inc., San Francisco, California, United States, 94199
Together, we can beat cancer.At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.We are seeking a dynamic and strategic leader,
Director of Marketing Communications , to take charge of strategic marketing communications initiatives. The
Director of Marketing Communications
will be responsible for strategic planning, development, and coordination of all marketing communications programs to generate demand and create sales enablement tools for promotion and sale of products for the Varian Interventional Solutions (IS) business line. This person will lead the business line efforts in content creation and promotion.Responsibilities:Strategy and Planning:
Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals.Down Stream/Go-to-market strategies:
Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on research.Integrated Campaign Development:
Develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, and social media to reach all relevant stakeholders including customers and employees.Product Messaging:
Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels.Digital Marketing:
Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.Budget Management:
Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department.Customer Understanding:
Understand customers' needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns.Crisis management:
As primary point person within the IS business line, facilitate crisis management in partnership with the Varian and Siemens Healthineers Communications teams.Required knowledge and skills:Bachelors Degree or equivalent. MBA a plus.Must have 12-15 years of relevant experience with 7 of team management experience. Ability to travel at least 30% of the time.Proven stakeholder management capabilities with strong experience of working in cross functional environments.Exceptional communication and presentation skills.Preferred knowledge and skills:Marketing Medical Device and specifically Interventional radiology products.Solid knowledge of web analytics and Google AdWords.Experience with CRM software.
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Director of Marketing Communications , to take charge of strategic marketing communications initiatives. The
Director of Marketing Communications
will be responsible for strategic planning, development, and coordination of all marketing communications programs to generate demand and create sales enablement tools for promotion and sale of products for the Varian Interventional Solutions (IS) business line. This person will lead the business line efforts in content creation and promotion.Responsibilities:Strategy and Planning:
Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals.Down Stream/Go-to-market strategies:
Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on research.Integrated Campaign Development:
Develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, and social media to reach all relevant stakeholders including customers and employees.Product Messaging:
Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels.Digital Marketing:
Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.Budget Management:
Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department.Customer Understanding:
Understand customers' needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns.Crisis management:
As primary point person within the IS business line, facilitate crisis management in partnership with the Varian and Siemens Healthineers Communications teams.Required knowledge and skills:Bachelors Degree or equivalent. MBA a plus.Must have 12-15 years of relevant experience with 7 of team management experience. Ability to travel at least 30% of the time.Proven stakeholder management capabilities with strong experience of working in cross functional environments.Exceptional communication and presentation skills.Preferred knowledge and skills:Marketing Medical Device and specifically Interventional radiology products.Solid knowledge of web analytics and Google AdWords.Experience with CRM software.
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