Varian Medical Systems
Director, Marketing Communications
Varian Medical Systems, Grizzly Flats, California, United States, 95636
Together, we can beat cancer.At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what's possible, to improve people's lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.If you want to be part of this important mission, we want to hear from you.We are seeking a dynamic and strategic leader,
Director of Marketing Communications , to take charge of strategic marketing communications initiatives. The
Director of Marketing Communications
will be responsible for strategic planning, development, and coordination of all marketing communications programs to generate demand and create sales enablement tools for promotion and sale of products for the Varian Interventional Solutions (IS) business line. This person will lead the business line efforts in content creation and promotion. This role will be highly visible and will partner with colleagues from various business areas to drive strong demand for the entire Siemens Healthineers portfolio within the interventional radiology (IR) space. In addition to providing strong program management, this person will be responsible for downstream marketing activities including campaign development, content creation, digital marketing, and event marketing for the IS business line.Responsibilities:Strategy and Planning : Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals.Down Stream/Go-to-market strategies:
Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.Integrated Campaign Development:
develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, social media to reach all relevant stakeholders including customers and employees. Drive product branding relevance, consistency, and engagement across all touchpoints. Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.Product Messaging:
Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels.Digital Marketing:
Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research. Work with the social media team and product managers to create content and place appropriately in social networks. Build relationships with social media influencers in the IR space to increase the company's reach and strength.Budget Management:
Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department. Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling. Use results to determine best go forward plan.Customer Understanding:
Understand customers' needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns.Crisis management:
As primary point person within the IS business line, facilitate crisis management in partnership with the Varian and Siemens Healthineers Communications teams.Required knowledge and skills:The successful candidate must be a versatile marketing and communications professional with a strong strategic mindset and be able to straddle between strategic and tactical requirements of the role. As a senior leader, the position will be expected to contribute to the overall business strategy and play an active role in the company's expansion and new program initiatives. Experience in from working within set frameworks for a Masterbrand strategy and strategic messaging.Bachelors Degree or equivalent. MBA a plus.Must have 12-15 years of relevant experience with 7 of team management experience. Ability to travel at least 30% of the time (could be more depending on business needs and times).Proven stakeholder management capabilities with strong experience of working in cross functional environments.Exceptional communication and presentation skills. Agile and resourceful team player, and a tech-savvy marketer who is proficient in marketing technologies and data analysis.Preferred knowledge and skills:Marketing Medical Device and specifically Interventional radiology productsSolid knowledge of web analytics and Google AdWords.Experience with CRM software.#LI-OS1Fighting cancer calls for big ideas.We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.#TogetherWeFightPrivacy StatementEqual Employment Opportunity StatementVarian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionVarian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here.
Director of Marketing Communications , to take charge of strategic marketing communications initiatives. The
Director of Marketing Communications
will be responsible for strategic planning, development, and coordination of all marketing communications programs to generate demand and create sales enablement tools for promotion and sale of products for the Varian Interventional Solutions (IS) business line. This person will lead the business line efforts in content creation and promotion. This role will be highly visible and will partner with colleagues from various business areas to drive strong demand for the entire Siemens Healthineers portfolio within the interventional radiology (IR) space. In addition to providing strong program management, this person will be responsible for downstream marketing activities including campaign development, content creation, digital marketing, and event marketing for the IS business line.Responsibilities:Strategy and Planning : Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals.Down Stream/Go-to-market strategies:
Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.Integrated Campaign Development:
develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, social media to reach all relevant stakeholders including customers and employees. Drive product branding relevance, consistency, and engagement across all touchpoints. Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.Product Messaging:
Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels.Digital Marketing:
Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research. Work with the social media team and product managers to create content and place appropriately in social networks. Build relationships with social media influencers in the IR space to increase the company's reach and strength.Budget Management:
Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department. Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling. Use results to determine best go forward plan.Customer Understanding:
Understand customers' needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns.Crisis management:
As primary point person within the IS business line, facilitate crisis management in partnership with the Varian and Siemens Healthineers Communications teams.Required knowledge and skills:The successful candidate must be a versatile marketing and communications professional with a strong strategic mindset and be able to straddle between strategic and tactical requirements of the role. As a senior leader, the position will be expected to contribute to the overall business strategy and play an active role in the company's expansion and new program initiatives. Experience in from working within set frameworks for a Masterbrand strategy and strategic messaging.Bachelors Degree or equivalent. MBA a plus.Must have 12-15 years of relevant experience with 7 of team management experience. Ability to travel at least 30% of the time (could be more depending on business needs and times).Proven stakeholder management capabilities with strong experience of working in cross functional environments.Exceptional communication and presentation skills. Agile and resourceful team player, and a tech-savvy marketer who is proficient in marketing technologies and data analysis.Preferred knowledge and skills:Marketing Medical Device and specifically Interventional radiology productsSolid knowledge of web analytics and Google AdWords.Experience with CRM software.#LI-OS1Fighting cancer calls for big ideas.We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.#TogetherWeFightPrivacy StatementEqual Employment Opportunity StatementVarian is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionVarian follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here.