Insulet Corporation
Senior Product Marketing Manager (Remote / Flexible)
Insulet Corporation, San Diego, California, United States, 92189
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!Job Title:
Senior Product Marketing ManagerDepartment:
CPXOFLSA Status:
ExemptInsulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone.Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.For more information, visit: insulet.com and omnipod.com.Position Overview:
Reporting to the
Type 2 Diabetes Franchise Head , the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level. The successful leader will take an “upstream marketing” view to set a long-term vision that maximizes the value of the product globally, grows market share in existing and new customer segments, increases customer engagement and product awareness.Responsibilities
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverablesLead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitorsDelineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future productDefine global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your productDefine product messaging and positioning for stakeholders (HCP and Consumers)Interface with regional commercial teams to lead strategy and planningEstablish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagementCollaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your productDevelop and own global demand forecast for your productDefine creative briefs and global product training materials and work with GME to produce global content assetsDirect launch and marketing collateral strategyKey Decision Rights
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your productDecisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your productDecisions related to product branding within global brand guidelines for your productDecisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your productDecisions related to go-to-market, promotion and price for your productRequired Leadership Skills & Behaviors
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategyHas strong emotional intelligence and ability to engage and lead others through change to advance new ways of workingExperience building high performance teams, driving accountability, empowerment, customer centricity and collaboration across functions and teams.Talent leader with demonstrated success attracting, growing, and developing talentSkills And Competencies
Strong cross functional collaborationEnterprise mindset (understands impact of their decision on other functions and products)Strong customer-focused mindset and ability to translate that into franchise processesStrong communication skills - written and oralAbility to clearly define and articulate customer segments for different productsAbility to succinctly describe a product message for a target segmentAbility to create and deliver focused messaging versus competitive productsAbility to tailor messages to local market needs in collaboration with regionsAbility to lead launches from go to market definition to partnered execution in regionsAbility to develop global pricing strategy and work with global V&A to communicate and execute in regionEducation And Experience
10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.Preferred upstream marketing experience in a medical device or pharmaceutical companyExperience managing product portfolios >$100MExperience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environmentExperience in regulatory environments of global marketsDiabetes experience or knowledge a bonusAdditional Information
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.Travel is estimated at 25% but will flex depending on business need.NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).Compensation Information
The US base salary range for this full-time position is $141,300.00 - $212,250.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.(Know Your Rights)
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Senior Product Marketing ManagerDepartment:
CPXOFLSA Status:
ExemptInsulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone.Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.For more information, visit: insulet.com and omnipod.com.Position Overview:
Reporting to the
Type 2 Diabetes Franchise Head , the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level. The successful leader will take an “upstream marketing” view to set a long-term vision that maximizes the value of the product globally, grows market share in existing and new customer segments, increases customer engagement and product awareness.Responsibilities
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverablesLead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitorsDelineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future productDefine global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your productDefine product messaging and positioning for stakeholders (HCP and Consumers)Interface with regional commercial teams to lead strategy and planningEstablish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagementCollaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your productDevelop and own global demand forecast for your productDefine creative briefs and global product training materials and work with GME to produce global content assetsDirect launch and marketing collateral strategyKey Decision Rights
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your productDecisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your productDecisions related to product branding within global brand guidelines for your productDecisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your productDecisions related to go-to-market, promotion and price for your productRequired Leadership Skills & Behaviors
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategyHas strong emotional intelligence and ability to engage and lead others through change to advance new ways of workingExperience building high performance teams, driving accountability, empowerment, customer centricity and collaboration across functions and teams.Talent leader with demonstrated success attracting, growing, and developing talentSkills And Competencies
Strong cross functional collaborationEnterprise mindset (understands impact of their decision on other functions and products)Strong customer-focused mindset and ability to translate that into franchise processesStrong communication skills - written and oralAbility to clearly define and articulate customer segments for different productsAbility to succinctly describe a product message for a target segmentAbility to create and deliver focused messaging versus competitive productsAbility to tailor messages to local market needs in collaboration with regionsAbility to lead launches from go to market definition to partnered execution in regionsAbility to develop global pricing strategy and work with global V&A to communicate and execute in regionEducation And Experience
10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.Preferred upstream marketing experience in a medical device or pharmaceutical companyExperience managing product portfolios >$100MExperience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environmentExperience in regulatory environments of global marketsDiabetes experience or knowledge a bonusAdditional Information
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.Travel is estimated at 25% but will flex depending on business need.NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).Compensation Information
The US base salary range for this full-time position is $141,300.00 - $212,250.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.(Know Your Rights)
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