Discord
Senior Product Marketing Manager, Revenue Growth & Partnerships
Discord, San Francisco, California, United States, 94199
With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world. We’re building an outstanding product marketing organization to help shape and scale Discord to diverse communities around the world.Discord was built without selling ads and instead offers premium subscriptions directly to users. Our primary revenue driver today is Nitro, which gives users special perks like higher quality streams and fun customizations. Our goal is to create a premium offering that every Discord user will want and build a robust multi billion dollar business.We're looking for a Senior Product Marketing Manager to focus on Nitro growth and revenue driving partnerships during one of the most exciting times in our business. You will partner closely with Product, Partnerships, Brand, and other XFN leads to design and execute marketing programs (on & off platform) that drive new subscribers. You will report to the Group Marketing Lead for Nitro.What You’ll Be Doing
Develop on & off-platform acquisition and retention strategy for Nitro, including gifting, referral, discounting, and free trial programs.Expand and optimize CRM program, with the goal of driving early awareness and engagement, and increase conversion rate at paywall, working closely with the lifecycle team.Execute global campaigns through a highly collaborative, cross-functional process from conception to launch.Lead end-to-end marketing programs for revenue driving partnerships.Be accountable for growth KPIs including subscriber adoption and revenue. Work closely with data science to develop tracking and experimentation.What You Should Have
5+ years of experience building out acquisition strategies that drive incremental conversion, subscription and revenue for consumer tech products, both on and off-platform.Expertise in using qualitative and quantitative user insights to inform go-to-market strategy and execution.Able to excel in ambiguous environments - excited about finding solutions to complex problems.Creative thinking - excels in bringing user stories to life, and comfortable across multiple marketing channels.Bonus Points
Experience in brand marketing and/or partner marketing.Experience working with agency partners.Entrepreneurial or start-up background.The US base salary range for this full-time position is $175,000 to $191,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.Benefits and Perks
Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures).Mental health resources and quarterly wellness stipends.14+ paid holidays, 4 weeks of PTO + use-what-you-need sick days.Paid parental leave (plus fertility, adoption and other family planning benefits).Flexible long-term work options (remote and hybrid).Volunteer time off.A diverse slate of Employee Resource Groups.Plus commuter contributions and other perks for office-based employees.
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Develop on & off-platform acquisition and retention strategy for Nitro, including gifting, referral, discounting, and free trial programs.Expand and optimize CRM program, with the goal of driving early awareness and engagement, and increase conversion rate at paywall, working closely with the lifecycle team.Execute global campaigns through a highly collaborative, cross-functional process from conception to launch.Lead end-to-end marketing programs for revenue driving partnerships.Be accountable for growth KPIs including subscriber adoption and revenue. Work closely with data science to develop tracking and experimentation.What You Should Have
5+ years of experience building out acquisition strategies that drive incremental conversion, subscription and revenue for consumer tech products, both on and off-platform.Expertise in using qualitative and quantitative user insights to inform go-to-market strategy and execution.Able to excel in ambiguous environments - excited about finding solutions to complex problems.Creative thinking - excels in bringing user stories to life, and comfortable across multiple marketing channels.Bonus Points
Experience in brand marketing and/or partner marketing.Experience working with agency partners.Entrepreneurial or start-up background.The US base salary range for this full-time position is $175,000 to $191,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.Benefits and Perks
Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures).Mental health resources and quarterly wellness stipends.14+ paid holidays, 4 weeks of PTO + use-what-you-need sick days.Paid parental leave (plus fertility, adoption and other family planning benefits).Flexible long-term work options (remote and hybrid).Volunteer time off.A diverse slate of Employee Resource Groups.Plus commuter contributions and other perks for office-based employees.
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