Western Governors University
Director, Marketing - Pathways- Salt Lake City, Utah
Western Governors University, Salt Lake City, Utah, United States, 84193
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. What You'll Do:
The Director, Marketing- Pathways is responsible for the development and execution of marketing and communication strategies that support brand development, new student growth, and other priorities for non-degree offerings-i.e., courses, certificates, and readiness pathways.
Among the Director's responsibilities is ownership for the development of rich insights into audience needs, product market fit, competitive landscape, etc., and the translation of such into messaging and actionable product development and growth strategies (i.e., "product marketing"). They will promote the awareness and positive reputation of WGU among key target audiences through effective use of media, engagements, special events, campaigns, content, promotions, and other related activities. This will include planning and implementing strategies and tactics to build and maintain a positive reputation and gain publicity for activities, programs, and events related to the portfolio of WGU offerings. The Director is the Marketing team's expert in all internal and external factors that affect performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior. They drive action to grow the impact of current portfolio offerings as well as participating in identifying opportunities for portfolio expansion, partnerships, and other growth opportunities.
Main Responsibilities Include: * Build relationships of trust with WGU Academy, school, and Marketing leaders; facilitate strong cross organizational information sharing and cooperative strategy development. * Be the expert in all marketing activities and internal and external factors influencing portfolio performance. * Represent Marketing in cross-functional reporting and other settings, including interfacing with executive leadership. * Assist with setting school-specific performance targets for readiness and certificate offerings, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. * Drive readiness- and certificate-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution. * Work closely with internal and/or agency creative teams to ensure that creative requests are accurate, on time, and on brand. * Some travel required (up to 20%)
Knowledge, Skill and Abilities You'll Need to be Successful:
* Significant client or key stakeholder management experience. * Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university. * Strong quantitative and strategic... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by fede ral, state or local law.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. What You'll Do:
The Director, Marketing- Pathways is responsible for the development and execution of marketing and communication strategies that support brand development, new student growth, and other priorities for non-degree offerings-i.e., courses, certificates, and readiness pathways.
Among the Director's responsibilities is ownership for the development of rich insights into audience needs, product market fit, competitive landscape, etc., and the translation of such into messaging and actionable product development and growth strategies (i.e., "product marketing"). They will promote the awareness and positive reputation of WGU among key target audiences through effective use of media, engagements, special events, campaigns, content, promotions, and other related activities. This will include planning and implementing strategies and tactics to build and maintain a positive reputation and gain publicity for activities, programs, and events related to the portfolio of WGU offerings. The Director is the Marketing team's expert in all internal and external factors that affect performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior. They drive action to grow the impact of current portfolio offerings as well as participating in identifying opportunities for portfolio expansion, partnerships, and other growth opportunities.
Main Responsibilities Include: * Build relationships of trust with WGU Academy, school, and Marketing leaders; facilitate strong cross organizational information sharing and cooperative strategy development. * Be the expert in all marketing activities and internal and external factors influencing portfolio performance. * Represent Marketing in cross-functional reporting and other settings, including interfacing with executive leadership. * Assist with setting school-specific performance targets for readiness and certificate offerings, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. * Drive readiness- and certificate-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution. * Work closely with internal and/or agency creative teams to ensure that creative requests are accurate, on time, and on brand. * Some travel required (up to 20%)
Knowledge, Skill and Abilities You'll Need to be Successful:
* Significant client or key stakeholder management experience. * Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university. * Strong quantitative and strategic... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by fede ral, state or local law.