Verizon
Senior Manager Product Marketing Value Base Upsells
Verizon, Monroe Township, New Jersey, us, 08831
When you join Verizon
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
Our Mission
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.
Responsibilities:Stakeholder with all Value brand leads and product teams to develop and create new services and products to increase ARPA across all brands.Design and implement brand-specific strategies to step up our customers' plans by working closely with the base management team to determine loyalty strategy and recommendations based on customer risk profile.Develop a program to upsell the base with value propositions for new products, Value Added Services, and Insurance to retain and generate incremental revenue.Design & develop Home Pricing plans, connected devices and products pricing, packaging strategy, and upsell strategy.Develop end-to-end value proposition campaigns for the base including strategic direction, ideation, briefing, communications strategies, creative execution, cross-functional implementation, and campaign analysis against timelines.Partner with Finance, Revenue Assurance, Credit, and legal departments to ensure business cases and campaign requirements are aligned and approved.Guide and influence all Prepaid Brand-specific CX/UX and user journeys for existing customers.Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking to inform program design.Base campaign design and briefing for VAS, Insurance, smartwatch & connected devices, and Home Internet.Development of program performance expectations, financial business case, and project approvals.Own marketing briefing for agency creative development for Base campaigns, store merchandising, and digital/social media presence targeting the base.Manage the Go to Market process including all internal communications and training requirements.Translate functional value proposition plans into operational processes and guide execution.Develop resolutions that require the frequent use of creativity to guide internal teams on execution.
What we're looking for...Bachelor's degree or four or more years of experience.Six or more years of relevant work experience.Experience with cross-functional communications and stakeholder engagement.Experience with Microsoft Office (Word, Excel, PowerPoint).
Even better if you have:MBA highly preferred.5-7+ years of relevant experience.Understanding of Verizon internal systems.Strong project management skills; multitasking is vital to success.Proficiency in MS Office.Experience managing and influencing client relationships at the senior executive level.Impeccable managerial skills and excellent communication skills.Ability to present findings and insights targeted to what the audience cares about (up to the executive level).Ability to influence without direct authority.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum of eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.#J-18808-Ljbffr
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
Our Mission
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.
Responsibilities:Stakeholder with all Value brand leads and product teams to develop and create new services and products to increase ARPA across all brands.Design and implement brand-specific strategies to step up our customers' plans by working closely with the base management team to determine loyalty strategy and recommendations based on customer risk profile.Develop a program to upsell the base with value propositions for new products, Value Added Services, and Insurance to retain and generate incremental revenue.Design & develop Home Pricing plans, connected devices and products pricing, packaging strategy, and upsell strategy.Develop end-to-end value proposition campaigns for the base including strategic direction, ideation, briefing, communications strategies, creative execution, cross-functional implementation, and campaign analysis against timelines.Partner with Finance, Revenue Assurance, Credit, and legal departments to ensure business cases and campaign requirements are aligned and approved.Guide and influence all Prepaid Brand-specific CX/UX and user journeys for existing customers.Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking to inform program design.Base campaign design and briefing for VAS, Insurance, smartwatch & connected devices, and Home Internet.Development of program performance expectations, financial business case, and project approvals.Own marketing briefing for agency creative development for Base campaigns, store merchandising, and digital/social media presence targeting the base.Manage the Go to Market process including all internal communications and training requirements.Translate functional value proposition plans into operational processes and guide execution.Develop resolutions that require the frequent use of creativity to guide internal teams on execution.
What we're looking for...Bachelor's degree or four or more years of experience.Six or more years of relevant work experience.Experience with cross-functional communications and stakeholder engagement.Experience with Microsoft Office (Word, Excel, PowerPoint).
Even better if you have:MBA highly preferred.5-7+ years of relevant experience.Understanding of Verizon internal systems.Strong project management skills; multitasking is vital to success.Proficiency in MS Office.Experience managing and influencing client relationships at the senior executive level.Impeccable managerial skills and excellent communication skills.Ability to present findings and insights targeted to what the audience cares about (up to the executive level).Ability to influence without direct authority.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum of eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours40
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.#J-18808-Ljbffr