CoverMyMeds
Senior Manager, Revenue Marketing
CoverMyMeds, Columbus, Ohio, United States, 43224
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.
Rx Savings Solutions, part of McKesson's CoverMyMeds business segment, offers an innovative, patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers, we support a collaborative, cost-saving solution for purchasing prescription drugs.
The Rx Savings Solutions team is looking to hire a
Senior Manager, Revenue Marketing
tojoin our Product and Revenue Marketing team! The Sr. Manager, Revenue Marketing isresponsible for the comprehensive planning and oversight of integrated marketing programs and strategies designed to build, engage and accelerate revenue growth and brand visibility, and educate the market about the RxSS portfolio and brand. This individual will work closely with internal stakeholders from Marketing, Sales, Client Success and Product.
This position allows for primarily working remotely in Columbus, OH, but our candidate must reside the Columbus, OH metro area in order to support in-office work as needed.
Responsibilities include but are not limited to:
Create and implement comprehensive marketing strategies aimed at target buyers. Align these strategies with overall business objectives to drive brand awareness, customer acquisition, and revenue growth.Plan and optimize digital marketing campaigns across multiple channels, such as search engines, social media platforms, email, and content marketing. Monitor campaign performance using analytics tools and make data-driven decisions to improve campaign effectiveness and achieve desired outcomes.Collaborate with cross-functional teams, such as content writers, designers, and videographers, to produce high-quality and engaging content that aligns with the brand's messaging and objectives and contributes to revenue marketing strategies. Ensure content is optimized for owned and paid digital channels and resonates with target audiences.Work closely with key stakeholders to develop programs and strategies that convey the product and brand value propositions to target buyers at the critical points in the revenue cycle.Monitor the overall outcomes of revenue marketing programs and initiatives with a bias toward return on investment, campaign influence and campaign optimization. Provide regular reports and insights to management to inform decision-making and drive continuous improvement. Articulate the impact of revenue marketing efforts on the customer lifecycle, from awareness and acquisition to growth and retention.In collaboration with the Director of Revenue Marketing, strategize and build programs that will support the Revenue Marketing OKRs.Develop and demonstrate a working knowledge of all aspects of the business and draw on the professional expertise to infusion that into revenue marketing strategies.Continuously monitor industry trends, emerging technologies, and digital marketing best practices. Stay informed about competitor activities and market dynamics to identify new opportunities and recommend innovative marketing strategies.Experience, Skills, and Abilities
Strong healthcare business acumen with thorough understanding of healthcare dynamicsExperience with account-based marketing (ABM) strategiesExperience with B2B digital marketing strategies and tacticsExperience in Salesforce, email marketing platform(s), Jira and Microsoft Office SuiteCollaborative nature to work effectively and proactively with team members, subject matter experts, and colleagues across the organization in various roles and levelsAbility to work independently as well as in a team environmentAdaptable and flexible with an entrepreneurial spiritUnderstanding of Agile methodologyQualifications
Bachelor's degree in communications, marketing, or related field7+ years of marketing experience, preferably in B2B marketing with a firm understanding of digital marketing and revenue operationsDemonstrated experience in campaign analysis, presentation and consultative reportingDemonstrated experience with B2B marketing of SaaS solutionsExcellent written and verbal communication skillsCritical thinking to support content and digital marketing strategies and approachesAbility to manage and prioritize projects, budgets, resources, and be highly accountable
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$99,000 - $165,000
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
Join us at McKesson!
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.
Rx Savings Solutions, part of McKesson's CoverMyMeds business segment, offers an innovative, patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers, we support a collaborative, cost-saving solution for purchasing prescription drugs.
The Rx Savings Solutions team is looking to hire a
Senior Manager, Revenue Marketing
tojoin our Product and Revenue Marketing team! The Sr. Manager, Revenue Marketing isresponsible for the comprehensive planning and oversight of integrated marketing programs and strategies designed to build, engage and accelerate revenue growth and brand visibility, and educate the market about the RxSS portfolio and brand. This individual will work closely with internal stakeholders from Marketing, Sales, Client Success and Product.
This position allows for primarily working remotely in Columbus, OH, but our candidate must reside the Columbus, OH metro area in order to support in-office work as needed.
Responsibilities include but are not limited to:
Create and implement comprehensive marketing strategies aimed at target buyers. Align these strategies with overall business objectives to drive brand awareness, customer acquisition, and revenue growth.Plan and optimize digital marketing campaigns across multiple channels, such as search engines, social media platforms, email, and content marketing. Monitor campaign performance using analytics tools and make data-driven decisions to improve campaign effectiveness and achieve desired outcomes.Collaborate with cross-functional teams, such as content writers, designers, and videographers, to produce high-quality and engaging content that aligns with the brand's messaging and objectives and contributes to revenue marketing strategies. Ensure content is optimized for owned and paid digital channels and resonates with target audiences.Work closely with key stakeholders to develop programs and strategies that convey the product and brand value propositions to target buyers at the critical points in the revenue cycle.Monitor the overall outcomes of revenue marketing programs and initiatives with a bias toward return on investment, campaign influence and campaign optimization. Provide regular reports and insights to management to inform decision-making and drive continuous improvement. Articulate the impact of revenue marketing efforts on the customer lifecycle, from awareness and acquisition to growth and retention.In collaboration with the Director of Revenue Marketing, strategize and build programs that will support the Revenue Marketing OKRs.Develop and demonstrate a working knowledge of all aspects of the business and draw on the professional expertise to infusion that into revenue marketing strategies.Continuously monitor industry trends, emerging technologies, and digital marketing best practices. Stay informed about competitor activities and market dynamics to identify new opportunities and recommend innovative marketing strategies.Experience, Skills, and Abilities
Strong healthcare business acumen with thorough understanding of healthcare dynamicsExperience with account-based marketing (ABM) strategiesExperience with B2B digital marketing strategies and tacticsExperience in Salesforce, email marketing platform(s), Jira and Microsoft Office SuiteCollaborative nature to work effectively and proactively with team members, subject matter experts, and colleagues across the organization in various roles and levelsAbility to work independently as well as in a team environmentAdaptable and flexible with an entrepreneurial spiritUnderstanding of Agile methodologyQualifications
Bachelor's degree in communications, marketing, or related field7+ years of marketing experience, preferably in B2B marketing with a firm understanding of digital marketing and revenue operationsDemonstrated experience in campaign analysis, presentation and consultative reportingDemonstrated experience with B2B marketing of SaaS solutionsExcellent written and verbal communication skillsCritical thinking to support content and digital marketing strategies and approachesAbility to manage and prioritize projects, budgets, resources, and be highly accountable
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$99,000 - $165,000
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
Join us at McKesson!