Planet Interactive
Product Marketing Manager
Planet Interactive, Lowell, Massachusetts, United States, 01856
Product Marketing ManagerLocation: Lowell, MA or Westin, FLSchedule: Hybrid (3x/week onsite)Pay: Up to $55/hour DOEBenefits: Health, Dental, Vision and moreDuration: 4 monthsPlanet Interactive
is looking for a
Product Marketing Manager
to join our HR Tech client on a 4 month contract. This role will be 40 hours per week and will require a hybrid schedule working out of their office in Lowell, MA or Westin, FL.JOB DESCRIPTIONResponsibilities:Lead the development and refinement of messaging/collateral that connects industry workforce priorities to company products to amplify value and benefits for various buyer personas in the various industry.Develop industry-specific messaging in support of various campaigns/programs working with demand generation, field marketing, PR, digital marketing, sales, and other stakeholders. Activities to include webinars, direct-mail programs, website copy, trade shows and special eventsDevelop impactful sales tools and marketing collateral including white papers, briefs, eBooks, infographics, presentations, and other content for the various industries.Continuous education of company products to align industry challenges to solutions that solve them.Assist in developing agenda, associated content and speakers for annual Industry Executive Summit.Attend and assist in planning and executing select trade shows, conferences, and meetings.Support individual sales executive opportunities and/or prospecting strategy including RFP responses, messaging guidance, presentation development, account specific collateral, RFP responses and more.Partner with the industry sales leaders and teams to identify market opportunities and priorities to develop programs, events, and initiatives that drive company awareness, customer/prospect engagement and revenue growth.Collaborate with sales and demand generation team on ABM and individual account strategies.Communicate marketing initiatives to Sales partners via weekly newsletters, calls and meetings.Work cross-functionally with departments that support the vertical sales team on a variety of projects and events.Update internal sales collaboration platforms.Work with sales to identify customers who are willing to participate in various advocacy projects such as speaking engagements, webinars, customer stores or blogs. Support customer throughout the engagement.Research and analyze industry trends, pain points and priorities to amplify the company's ability to solve challenges related to their workforce.Understand industry and HCM buyer personas to effectively amplify company relevancy.Work with Social, Customer Marketing and PR on social media campaigns that demonstrate industry expertise.Qualifications:Bachelor's degree in marketing, communications or business administration5+ years enterprise software experience in marketing, preferably experience in Public Sector, Healthcare, Retail, or Manufacturing sector.Experience in SaaS marketing and/or sales is preferred.Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally.Strong PowerPoint skills required.Ability to learn quickly and work at a quick pace with a results-driven mentality.Aptitude for technology and ability to connect and translate concepts to customer value.Ability to demonstrate a strong interest in understanding what motivates people to purchase products or solutions and influence buying decisionsProficiency in MS Office Suite and Salesforce preferredExperience with presenting in front of small and large groups virtually and in-person.Flexibility to travel up to 15% of time.Location information: Hybrid. Two office days in Lowell, MA or Weston, FL office.
is looking for a
Product Marketing Manager
to join our HR Tech client on a 4 month contract. This role will be 40 hours per week and will require a hybrid schedule working out of their office in Lowell, MA or Westin, FL.JOB DESCRIPTIONResponsibilities:Lead the development and refinement of messaging/collateral that connects industry workforce priorities to company products to amplify value and benefits for various buyer personas in the various industry.Develop industry-specific messaging in support of various campaigns/programs working with demand generation, field marketing, PR, digital marketing, sales, and other stakeholders. Activities to include webinars, direct-mail programs, website copy, trade shows and special eventsDevelop impactful sales tools and marketing collateral including white papers, briefs, eBooks, infographics, presentations, and other content for the various industries.Continuous education of company products to align industry challenges to solutions that solve them.Assist in developing agenda, associated content and speakers for annual Industry Executive Summit.Attend and assist in planning and executing select trade shows, conferences, and meetings.Support individual sales executive opportunities and/or prospecting strategy including RFP responses, messaging guidance, presentation development, account specific collateral, RFP responses and more.Partner with the industry sales leaders and teams to identify market opportunities and priorities to develop programs, events, and initiatives that drive company awareness, customer/prospect engagement and revenue growth.Collaborate with sales and demand generation team on ABM and individual account strategies.Communicate marketing initiatives to Sales partners via weekly newsletters, calls and meetings.Work cross-functionally with departments that support the vertical sales team on a variety of projects and events.Update internal sales collaboration platforms.Work with sales to identify customers who are willing to participate in various advocacy projects such as speaking engagements, webinars, customer stores or blogs. Support customer throughout the engagement.Research and analyze industry trends, pain points and priorities to amplify the company's ability to solve challenges related to their workforce.Understand industry and HCM buyer personas to effectively amplify company relevancy.Work with Social, Customer Marketing and PR on social media campaigns that demonstrate industry expertise.Qualifications:Bachelor's degree in marketing, communications or business administration5+ years enterprise software experience in marketing, preferably experience in Public Sector, Healthcare, Retail, or Manufacturing sector.Experience in SaaS marketing and/or sales is preferred.Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally.Strong PowerPoint skills required.Ability to learn quickly and work at a quick pace with a results-driven mentality.Aptitude for technology and ability to connect and translate concepts to customer value.Ability to demonstrate a strong interest in understanding what motivates people to purchase products or solutions and influence buying decisionsProficiency in MS Office Suite and Salesforce preferredExperience with presenting in front of small and large groups virtually and in-person.Flexibility to travel up to 15% of time.Location information: Hybrid. Two office days in Lowell, MA or Weston, FL office.