Marketing Manager, Respiratory Biologics

Do you have expertise in, and passion for marketing? Would you like to apply your expertise to impact the Respiratory Biologics therapeutic area in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.As a Marketing Manager in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager is responsible for working with Brand Leadership and partner collaboration teams to develop, execute and measure aspects of the brand strategy. This role is specifically focused on – but not limited to – HCP Personal Promotion and HCP Multi-Channel MarketingWhat you’ll doLead execution of HCP personal promotion and HCP non-personal promotion marketing plansCollaborate with Associate Directors, Marketing Director, and collaboration partners to design and facilitate the brand's promotional planEnsure execution of brand tactics are consistent with brand strategy and prioritiesLead collaboration with agencies in development and execution of brand tacticsLead review process to ensure legal/regulatory compliance and medical accuracy of all marketing materialsPartner with Business Insight team to develop customer insight plans, success metrics and analyze performance of programsParticipate in annual operational planning process by shaping tactical plans and budgets required to achieve the brand's strategic objectivesManage promotional budget associated with brand marketing activitiesSupport and participate in team activities to create a positive work cultureEssential for the role3 years of pharmaceutical or related experience OR 3 years of marketing experience and 1 year in pharmaceutical industryBachelor’s Degree in Business, Marketing, sciences or relatedProven ability to lead without authorityAbility to manage complex projectsAbility to gauge the feasibility, impact and risks of proposed programsComfort operating in a highly regulated environment and industryStrong communication and interpersonal skillsDesirable for the rolePrior experience in Field sales, Respiratory or Biologics therapeutic-area preferredExperience launching new products or indicationsAdvanced Degree in Business, Marketing, or ScienceUnderstanding of US healthcare system pricing and reimbursementWhy AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.So, what’s next!Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world .Date Posted07-Aug-2024

Closing Date29-Aug-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form. AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.