Ledgent Technology
Digital Marketing Specialist
Ledgent Technology, San Diego, California, United States, 92189
Job Title:
Digital Marketing SpecialistJob Location:
San Diego, CAJob Type:
Contract-to-Hire, 100% OnsiteSchedule:
M-F; 8 am - 5 pm pstSalary Range:
$70,000 - $85,000We are seeking a proactive and results-driven Digital Marketing / E-Commerce Specialist to manage our business website, oversee Google Ads campaigns, and provide overall support for our marketing website activities. This role involves managing affiliate programs, executing effective Google Ads campaigns, and enhancing brand visibility and conversions through our WordPress websites.QUALIFICATIONS:Requires a bachelor's degree in a relevant field, such as Marketing, Business or Computer ScienceCertifications in Google Analytics and/or Google Ads4+ years of professional experience in Digital Marketing in a fast-paced environment.Hands-on experience managing corporate Google Ads campaigns, including proven ROIWorking experience with WordPress and/or other website buildersExcellent analytical skills with the ability to interpret data and generate actionable insightsStrong written and verbal communication skills.Ability to manage multiple projects and deadlines effectively.Detail oriented with strong organizational skillsHTML/CSS experience a plusRESPONSIBILITIES :E-Commerce Website ManagementCollaborate with web development and product management teams to implement enhancements and updates to the websiteOversee the Affiliate Partner Program through our Affiliate portalResearch and solicit automotive-related websites to join the affiliate programNegotiate and contract new affiliate members, while maintaining and supporting existing affiliate accountsCollaborate with manufacturer representatives to establish partnerships and drive targeted traffic to the websiteMonitor search engine activity and implement SEO strategies to improve search rankings and salesManage PayPal transactions and resolve payment-related issuesGoogle Analytics & Ads Management:Develop and optimize Google Ads campaigns to drive targeted traffic and increase conversionsCreate impactful ad copy and design effective ad structures to maximize ROIAnalyze campaign performance metrics and adjust bidding strategies to optimize campaign efficiencyConduct keyword research and refine targeting strategies to reach relevant audiencesMonitor display campaigns across various platforms and devices to ensure maximum reachUtilize Google Analytics to track and analyze website traffic, user behavior and campaign performanceImplement changes based on analytics insights to improve website performance and user experienceCollaborate with internal teams to align digital marketing efforts with overall business objectivesWordPress Website SupportSupport WordPress website development efforts, including assistance with content creation, formatting and publishingMonitor website performance metrics in collaboration with Marketing team and SEO contractor to identify areas for content improvement and SEO optimizationEnsure website content is aligned with brand messaging and marketing campaignsAct as a liaison among internal stakeholders, providing feedback and insights regarding website-related issues, content strategy and optimization efforts
Digital Marketing SpecialistJob Location:
San Diego, CAJob Type:
Contract-to-Hire, 100% OnsiteSchedule:
M-F; 8 am - 5 pm pstSalary Range:
$70,000 - $85,000We are seeking a proactive and results-driven Digital Marketing / E-Commerce Specialist to manage our business website, oversee Google Ads campaigns, and provide overall support for our marketing website activities. This role involves managing affiliate programs, executing effective Google Ads campaigns, and enhancing brand visibility and conversions through our WordPress websites.QUALIFICATIONS:Requires a bachelor's degree in a relevant field, such as Marketing, Business or Computer ScienceCertifications in Google Analytics and/or Google Ads4+ years of professional experience in Digital Marketing in a fast-paced environment.Hands-on experience managing corporate Google Ads campaigns, including proven ROIWorking experience with WordPress and/or other website buildersExcellent analytical skills with the ability to interpret data and generate actionable insightsStrong written and verbal communication skills.Ability to manage multiple projects and deadlines effectively.Detail oriented with strong organizational skillsHTML/CSS experience a plusRESPONSIBILITIES :E-Commerce Website ManagementCollaborate with web development and product management teams to implement enhancements and updates to the websiteOversee the Affiliate Partner Program through our Affiliate portalResearch and solicit automotive-related websites to join the affiliate programNegotiate and contract new affiliate members, while maintaining and supporting existing affiliate accountsCollaborate with manufacturer representatives to establish partnerships and drive targeted traffic to the websiteMonitor search engine activity and implement SEO strategies to improve search rankings and salesManage PayPal transactions and resolve payment-related issuesGoogle Analytics & Ads Management:Develop and optimize Google Ads campaigns to drive targeted traffic and increase conversionsCreate impactful ad copy and design effective ad structures to maximize ROIAnalyze campaign performance metrics and adjust bidding strategies to optimize campaign efficiencyConduct keyword research and refine targeting strategies to reach relevant audiencesMonitor display campaigns across various platforms and devices to ensure maximum reachUtilize Google Analytics to track and analyze website traffic, user behavior and campaign performanceImplement changes based on analytics insights to improve website performance and user experienceCollaborate with internal teams to align digital marketing efforts with overall business objectivesWordPress Website SupportSupport WordPress website development efforts, including assistance with content creation, formatting and publishingMonitor website performance metrics in collaboration with Marketing team and SEO contractor to identify areas for content improvement and SEO optimizationEnsure website content is aligned with brand messaging and marketing campaignsAct as a liaison among internal stakeholders, providing feedback and insights regarding website-related issues, content strategy and optimization efforts