Medline
Senior Manager, Consumer Marketing
Medline, Northfield, Illinois, United States,
Job SummaryAs a Senior Marketing Manager, you will play a pivotal role in driving the growth and success for the Adult Incontinence category for Medline's retail business. Lead and execute product commercialization for Retail Private Label brands from concept to full market. Develop and execute go-to-market strategies, market research, category insights, marketing initiatives, as well as new product planning, and long-term positioning.
You will lead a team responsible for developing and implementing channel strategies, go-to-market programs, and product commercialization to maximize revenue, optimize category performance, and enhance the overall Omni-channel experience for Medline branded & Private Label through integrated and innovative approaches to increase sales profitably, leveraging data-driving insights, market trends, and consumer analysis.
Job Description
Responsibilities:Develop and execute growth strategies for the Adult Incontinence business including new product strategy, development and launch plans for the product line; encompassing product, packaging, and communications for products within the line, consulting on brand communications strategy with internal creative services team.Accountable for implementation of channel and account-specific strategy, inclusive of Omni-channel, for branded and private label assortment identifying and addressing the needs and opportunities for the channel to identify white space opportunity, drive growth, profitability, market share and revenue.Create and lead the strategic and annual business plans and product and channel priorities for the branded and PL portfolios. Develop (in collaboration with sales) the business revenue forecast.Lead consumer research initiatives that inform business plans, marketing strategies, brand launch campaigns, customer presentations, new products and enhanced communication strategies.Lead the consumer product portfolio for assigned business advising and consulting cross-divisionally on positioning, product domain, design, tone and architecture for the brand.Develop and foster partnerships cross-functionally in order to drive category growth and create mutual value for customers and for Medline in development and execution of business initiative for proper and timely communication.Hiring staff, recommending pay increases, performing performance reviews, training and development of staff, estimating personnel needs, assigning work, meeting completion dates, interpreting and ensuring consistent application of organizational policies.Requirements :
Education:
Bachelor's Degree in Marketing or a related field.Experience
At least 5 years of channel development, brand marketing and product management experience; Retail or Consumer Packaged Goods experience preferred.At least 2 years of management experience.Experience and skills influencing, leading and directing individuals in multiple functional areas.Strong presentation skills.Demonstrated ability to manage and lead in a matrix organization.Strong interpersonal, communications, influencing, and analytical skills.Ability to thrive in an entrepreneurial, fast-paced environment.Advanced level experience - PowerPoint, MS Office.Up to 20% travel, as needed.
Benefits
- Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page. can the underlined be a link to https://www.medline.com/about-us/inclusion-and-diversity/
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
You will lead a team responsible for developing and implementing channel strategies, go-to-market programs, and product commercialization to maximize revenue, optimize category performance, and enhance the overall Omni-channel experience for Medline branded & Private Label through integrated and innovative approaches to increase sales profitably, leveraging data-driving insights, market trends, and consumer analysis.
Job Description
Responsibilities:Develop and execute growth strategies for the Adult Incontinence business including new product strategy, development and launch plans for the product line; encompassing product, packaging, and communications for products within the line, consulting on brand communications strategy with internal creative services team.Accountable for implementation of channel and account-specific strategy, inclusive of Omni-channel, for branded and private label assortment identifying and addressing the needs and opportunities for the channel to identify white space opportunity, drive growth, profitability, market share and revenue.Create and lead the strategic and annual business plans and product and channel priorities for the branded and PL portfolios. Develop (in collaboration with sales) the business revenue forecast.Lead consumer research initiatives that inform business plans, marketing strategies, brand launch campaigns, customer presentations, new products and enhanced communication strategies.Lead the consumer product portfolio for assigned business advising and consulting cross-divisionally on positioning, product domain, design, tone and architecture for the brand.Develop and foster partnerships cross-functionally in order to drive category growth and create mutual value for customers and for Medline in development and execution of business initiative for proper and timely communication.Hiring staff, recommending pay increases, performing performance reviews, training and development of staff, estimating personnel needs, assigning work, meeting completion dates, interpreting and ensuring consistent application of organizational policies.Requirements :
Education:
Bachelor's Degree in Marketing or a related field.Experience
At least 5 years of channel development, brand marketing and product management experience; Retail or Consumer Packaged Goods experience preferred.At least 2 years of management experience.Experience and skills influencing, leading and directing individuals in multiple functional areas.Strong presentation skills.Demonstrated ability to manage and lead in a matrix organization.Strong interpersonal, communications, influencing, and analytical skills.Ability to thrive in an entrepreneurial, fast-paced environment.Advanced level experience - PowerPoint, MS Office.Up to 20% travel, as needed.
Benefits
- Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page. can the underlined be a link to https://www.medline.com/about-us/inclusion-and-diversity/
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.