Hirewell
Digital Marketing Manager, Location Services
Hirewell, Chicago, Illinois, United States, 60290
Chicago, IL
Direct Hire
Salary Range : $80,000 - $95,000
If you are excited about growing a company through digital marketing tactics that ensure customers find us, learn about what they are looking for, communicate with us, and take the next step, we want to talk to you!
In this role, you will be responsible for ensuring that customers can easily find, and communicate with us, at one of our 1,300 locations and via our online store. You'll ensure the accuracy of location information across multiple platforms so that leads can be captured, appointments can be booked, and sales can be generated!
You'll manage data accuracy/integrity for:
Store locator and location web pages on our company websiteGoogle Business Profile listingsYelp business listingsFacebook location pagesDuties and ResponsibilitiesPlanning, development and execution of national digital programs and campaigns, including but not limited to:
Location services ongoing data and content management - specifically website store locator, local web pages, Google Business Profile listings, Yelp business listings, and local Facebook pages on behalf of our 1,300+ locations throughout the U.S.Maintenance of location specific information in company database/data warehouseAnalytics, metrics and reporting for assigned programs and platforms; working knowledge of Google AnalyticsReporting on competitive activity and participation for owned platforms.Requirements
7+ years of experience in digital marketingBachelor's degree or equivalent real-life experience in digital marketingExperience managing location services digital platforms for a multi-unit organizationReal-life working knowledge of traditional and digital marketing toolsSolid understanding of, and experience with, lead generation and trackingStrong analytical skills a must; solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret dataExcellent interpersonal skills with the ability to quickly build effective working relationships with diverse internal (Sales, Business Development, Operations, Training, Finance, Human Resources) and external (Agencies, Vendors, Independent Dealers/Owners) clientsMust be able to work under constant deadline pressure and manage multiple projectsStrong project management skillsAttention to detail is
critical
in this roleProactive attitudeCustomer service orientationAbility to work independently as well as in a teamSolid written and verbal communication skills.Computer proficiency: proficient in MS Office suite [Outlook, Excel, Word, PowerPoint] and other marketing technology applicationsReceptive to opportunities for continuing education and professional developmentGiving preference to candidates with:
HealthCare, Medical Device or Retail industries experienceFranchise or dealer organization experienceB2B2C experienceExperience with an online appointment scheduling platform (i.e. Review Wave)Experience working with a leading locations data syndicators (i.e. Yext, Brandify)Digital certification
Direct Hire
Salary Range : $80,000 - $95,000
If you are excited about growing a company through digital marketing tactics that ensure customers find us, learn about what they are looking for, communicate with us, and take the next step, we want to talk to you!
In this role, you will be responsible for ensuring that customers can easily find, and communicate with us, at one of our 1,300 locations and via our online store. You'll ensure the accuracy of location information across multiple platforms so that leads can be captured, appointments can be booked, and sales can be generated!
You'll manage data accuracy/integrity for:
Store locator and location web pages on our company websiteGoogle Business Profile listingsYelp business listingsFacebook location pagesDuties and ResponsibilitiesPlanning, development and execution of national digital programs and campaigns, including but not limited to:
Location services ongoing data and content management - specifically website store locator, local web pages, Google Business Profile listings, Yelp business listings, and local Facebook pages on behalf of our 1,300+ locations throughout the U.S.Maintenance of location specific information in company database/data warehouseAnalytics, metrics and reporting for assigned programs and platforms; working knowledge of Google AnalyticsReporting on competitive activity and participation for owned platforms.Requirements
7+ years of experience in digital marketingBachelor's degree or equivalent real-life experience in digital marketingExperience managing location services digital platforms for a multi-unit organizationReal-life working knowledge of traditional and digital marketing toolsSolid understanding of, and experience with, lead generation and trackingStrong analytical skills a must; solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret dataExcellent interpersonal skills with the ability to quickly build effective working relationships with diverse internal (Sales, Business Development, Operations, Training, Finance, Human Resources) and external (Agencies, Vendors, Independent Dealers/Owners) clientsMust be able to work under constant deadline pressure and manage multiple projectsStrong project management skillsAttention to detail is
critical
in this roleProactive attitudeCustomer service orientationAbility to work independently as well as in a teamSolid written and verbal communication skills.Computer proficiency: proficient in MS Office suite [Outlook, Excel, Word, PowerPoint] and other marketing technology applicationsReceptive to opportunities for continuing education and professional developmentGiving preference to candidates with:
HealthCare, Medical Device or Retail industries experienceFranchise or dealer organization experienceB2B2C experienceExperience with an online appointment scheduling platform (i.e. Review Wave)Experience working with a leading locations data syndicators (i.e. Yext, Brandify)Digital certification