Social Media Coordinator

SOCIAL MEDIA PARTNER COORDINATORAbout UsKinship is an integrated marketing agency that serves leaders in food, travel, and culture. We blend the best of Public Relations, Social Media and Digital Marketing.About the PositionWe are searching for an entrepreneurially-minded Social Media Partner Coordinator with 2 years of experience in social media for restaurants and hotels. A professional interest and background in food and travel is a must for all applicants.This role is a stepping stone to becoming a Partner Specialist, or Account Executive, at our Agency.DEVELOPMENTCultivate career path and actively seek professional development opportunities alongside the company.Actively learn about social media for hospitality and in an agency settingTell us what we do not know with regular candor.Brainstorm and innovate to improve company, job and partners.OVERALLEngross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.Promote a story-first approach in all that we do.Achieve goals and KPIs associated with job responsibilities.Keep up-to-date on current trends within the represented industries of the agency.Maintain an understanding of each partner's brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.Develop a keen understanding of measurement and reporting tools.Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.Assist social media team leadership with special projectsTrendspot, sharing updates and analyzing application of trends to partners.STRATEGYProvide weekly incremental updates to partners, sharing results, news, insights and more.Share competitor set analysis and strategic recommendations from insights.Help to brainstorm campaign identities.Integrate timely trends into strategies.Attend partner events and support partner relationshipsENGAGEMENTOutreach to support platform engagement and follower growth per partner, sharing in monthly meeting briefs, in content calendars and for one-off initiativesMaintain lists of audiences, including relevant businesses, community pages, etc. and their associated social media handles.Help to execute social moments, including:Opportunities: events, live feeds, programming, takeovers, etc.Experiences: interactive opportunities to engage and informPromotions: social media-only sales, etc.INFLUENCERSAssist with influencer outreachShare strategic recommendations for frequency of influencer partnerships, and per initiative, with an outline of preferred targets.Report on performanceREPORTINGUpdate metrics trackersShare one-off recapsAssist with the creation of monthly reportsShare one-off recaps of social performance per campaign or strategic initiative.Share monthly recap of direct partner ROI, including:Organic and paid social media reservations or bookings through trackable links.Organic and paid social media lead generation and website clicks to conversions.Influencer reservations or bookings through trackable links and/or booking codes.