Flow
Digital Marketing Manager
Flow, New York, New York, us, 10261
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesHelping to develop, implement and manage Flow's digital marketing campaigns to promote our brand and drive online engagementAssist with top of the funnel in each one of the business initiativesDevelop and execute multi-channel digital marketing strategies across our properties and business productsConduct keyword research, social listening, analysis/insights/recommendationsImprove current paid search campaigns and develop new ones as neededImplement effective SEO strategies to improve search engine rankings and drive organic trafficOptimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsMonitor metrics and ensure the proper implementation of Google Tag Manager and Google Analytics, providing insights on performance and optimization opportunitiesIdeal Background
Bachelor's degree in Marketing, Business, or related fieldAt least 5 years of marketing experience, including expertise in managing email and paid advertising campaignsStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaigns that engage, inform, and motivateExceptional communication and leadership skillsCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus
$80,000 - $115,000 a year
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesHelping to develop, implement and manage Flow's digital marketing campaigns to promote our brand and drive online engagementAssist with top of the funnel in each one of the business initiativesDevelop and execute multi-channel digital marketing strategies across our properties and business productsConduct keyword research, social listening, analysis/insights/recommendationsImprove current paid search campaigns and develop new ones as neededImplement effective SEO strategies to improve search engine rankings and drive organic trafficOptimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsMonitor metrics and ensure the proper implementation of Google Tag Manager and Google Analytics, providing insights on performance and optimization opportunitiesIdeal Background
Bachelor's degree in Marketing, Business, or related fieldAt least 5 years of marketing experience, including expertise in managing email and paid advertising campaignsStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaigns that engage, inform, and motivateExceptional communication and leadership skillsCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus
$80,000 - $115,000 a year
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.