Marketing Coordinator

Be Pro Be Proud BackgroundSince its inception (2016), Be Pro Be Proud's mission has been to change student, parent and educator perceptions of technical professions in the construction, forestry, manufacturing, transportation, and utilities industry sectors. Every day, Be Pro Be Proud launches important conversations about technical professions -and the rewarding, secure future they provide- across typically overlooked landscapes: classrooms, locker rooms, ballfields, academic events, and kitchen tables across America. Guided by broad and detailed feedback directly from our target audiences, Be Pro Be Proud has developed powerful content and experiences for a wide range of talent right where they live and learn.Be Pro Be Proud's culture is one of collaboration and all working together to meet individual and team goals and commitments. While there is an organizational structure, the input of all team members is expected and respected across all divisions, whether part of an individual team member's responsibilities.The position is based in Central Arkansas.Primary Job Function

sPerformance MarketingSupport in the planning, development, execution and optimization of state and national campaigns, from awareness to conversion, utilizing a mix of marketing channels.Create and own campaign performance by measuring, analyzing, and reporting on the impact of campaign activities on the demand funnel.Ensure all marketing elements are delivered on time and within budget.Consistently iterate and improve marketing programs through regular measurement and optimization.Work with contracted agencies to develop creative and content that reflects BPBP's mission and brand.Owned & Earned MediaPlan, develop and implement the social media strategy to support and improve brand awareness and drive website traffic.Help to analyze and shape brand and content marketing efforts on the BPBP website and blogs, aligning with KPIs including organic web traffic, audience growth, engagement, and acquisition.Use data-driven methods to inform the content calendar & publishing schedule, ensuring the ongoing production of engaging, high-quality brand content.Publish website content deliverables (blog posts, emails, sales enablement materials, marketing collateral) in alignment with our content marketing calendar.Orchestrate integrated planning processes and execution of modern earned media strategies.Work with cross-functional teams and agencies to activate public relations plans across key audiences.Core RequirementsBachelor's degree in Marketing, Business, or related3+ years of experience in a marketing roleRepresent Be Pro Be Proud in a positive manner at all times;Accurately communicate Be Pro Be Proud's mission, promoted technical professions, and event opportunities;Study and understand Be Pro Be Proud's organization, internal systems, digital resources and communication channels;Maintain a positive attitude and contribute to the organization's culture and healthy work environment;Provide support to team members when called upon to assist with various projects; andCommunicate ideas or concerns when heard or realized that positively contribute to the success and growth of the organization.Attention to detail and ability to multitask and prioritize job functions to meet deadlinesStrong communication and organizational skillsAbility to work independently and as part of a teamTechnical RequirementsKnowledge of digital marketing tools and platformsExperience working within CMS and CRM platforms, preferably HubSpotUnderstanding of current marketing trends in digital advertisingKnowledge of Google AnalyticsProficient in Microsoft Office SuiteCompensation Package Includes:Full-time employment with a wage range between $45,000 and $60,000 based on qualificationsBenefits include individual/family health and dental, employer 401k match, PTO, etc.Employee Incentive Pay Structure