Manager, Communications Strategy - PDR

Nintendo of America Inc.

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

• In partnership with NOA Communications team and publishing partners, prepares goals for all third-party communications programs which includes influencer marketing, social media marketing, and public relations.
• Analyzes gaming industry insights, summarizes insights, and provides project management support to enable marketing insight development and campaign execution.
• Evaluates results on an ongoing basis, adjusting and innovating to continuously improve ROI.
• Develops and prepares trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders ranging from PDR marketing individual contributors and marketing leadership.
• Reports regularly to leadership on project status and key KPIs.
• Leads executional team of individual contributors responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets.
• Supervises daily work and ongoing development of assigned staff, and championing team health and morale.
• Builds and maintains strong external relationships, working closely with development and publishing partners to align on complimentary strategies and deliver best-in-class work.
• Builds and maintains strong internal relationships, driving success through regular interaction with stakeholders both locally and at global offices.
• Collaborates with channel owners across Nintendo of America including social media, public relations, influencer, and editorial teams.
• Spearheads the development and implementation of tools and processes that optimize team's ability to deliver on goals effectively and efficiently.
• Supervises strategic integration of 3rd party titles into the full breadth of Nintendo of America's communications channels.
• Sets strategy and prioritization for 3rd party communications calendar.
• Closely monitors current events within and outside the industry to ensure timely comms management, collaborating closely with key stakeholders to craft proactive and reactive messaging as needed.
• As needed and upon successful completion of necessary training, represents Nintendo as an official corporate spokesperson.
• As needed, manages allocated budget, including creation and execution of funding agreements, Action Memos, and invoices.
• Maintains a considered and expansive understanding of industry trends and best practices.
• Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons.

SUMMARY OF REQUIREMENTS:

• Minimum Six (6) years of related experience.
• Two to three (2-3) years of experience as a people manager and team leader.
• Robust background in data analytics, forecast tracking, and ongoing ROI assessment.
• Extensive experience in deadline-driven, end-to-end project management, with a focus on social media and public relations.
• Experience managing and maintaining project budgets.
• Knowledge of strategic social media and influencer marketing practices.
• Experience developing and executing social media and influencer marketing programs
• Experience working with external social media and influencer agencies/vendors
• In-depth knowledge of marketing tools, channels, and best practices.
• In-depth knowledge of video games and the gaming industry.
• Excellent gameplay skills, with ability to eloquently engage audiences while playing.
• Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence.
• Experience with communications insights tools like Netbase/Quid, Sprinklr and/or Metlwater.
• Manages a team of professional individual contributors and/or supervisors.
• A valid passport may be required for international travel.
• Applies understanding of the business and how own area integrates with others to achieve departmental objectives.
• Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent combination of education and experience.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.