the Ladders
Digital Advertising & Analytics Specialist
the Ladders, Troy, MI
Champion Homes
Digital Advertising and Analytics Specialist
Job Description
Job Title: Digital Advertising and Analytics Specialist
FLSA Status: Exempt Full Time
Prepared By: Kristina Samojedny, Marketing Manager
Looking to make a difference in your work and making the dream of homeownership a reality
for tens of thousands of customers every year?
Champion Homes the place for you. We are a fast-paced collaborative team, championing our
customers and working together with our 8,600 associates across North America. We have a
diverse lineup of innovative manufactured and modular homes, ADUs, park models and cabins.
Delivering an excellent customer experience is central to our purpose and this role reflects our
rapid investment in reaching customers digitally, all while adding that personal touch
everyone's new home journey deserves.
Role & Responsibilities: We are seeking a dynamic Digital Advertising and Analytics Specialist
to join our team. This role is pivotal in maximizing our digital marketing efforts with a relentless
focus on SEO, SEM, and social advertising to maximize awareness, interest, and sales. The ideal
candidate will be proficient in implementing PPC advertising campaigns, optimizing SEO
practices, and leveraging social media advertising to maximize ROI. This role requires a
candidate who is analytical, detail-oriented, and capable of managing multiple digital marketing
initiatives to drive business growth in partnership with cross-functional team members. The
role provides the empowerment to be innovative, self-directed, and grow, all with the support
of an experienced manager and team. If you are passionate about digital marketing and thrive
in data-driven decision-making work environments, we would love to hear from you.
Essential Duties and Responsibilities:
• Implement PPC advertising campaigns, SEO best practices, and social advertising
campaigns.
• Define and deploy latest PPC strategies, SEO best practices, and social ad trends.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Connecting and optimizing the digital touchpoints to improve the customer experience
and achievement of weekly and annual goals
• Identifying and allocating marketing spend to deliver the highest return performance
• Conduct market research on keyword trends, consumer behavior, and competitor
analysis using SEO platforms and other tools.
• Execute tests, collect, and analyze data to identify trends and insights to achieve
maximum ROI in paid campaigns.
• Track, analyze, and report on website and social analytics and PPC initiatives and
campaigns. Translate results into recommendations for improvement.
• Prepare weekly and monthly analytic reports.
Required Proven Experience with:
• Marketing and website analytics tools including but not limited to GA4, Google Tag
Manager, AEM, and Google Ads
• Social media ad platforms and analytics
• SEO solution and content performance marketing application, BrightEdge or similar
platform experience a plus
• Emerging AI based search strategies and natural language search
• Standardized analytics reporting and dashboard creation
• Microsoft products
Qualifications:
• Bachelor's degree in marketing, advertising or similar field.
• 3-5 years' experience in digital advertising and analytics.
Benefits
• Dental Insurance
• Health Insurance
• Life Insurance
• Paid Time Off
• 401K Plan
• Vision Insurance
EEO Statement
Champion Home Builders is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.
Digital Advertising and Analytics Specialist
Job Description
Job Title: Digital Advertising and Analytics Specialist
FLSA Status: Exempt Full Time
Prepared By: Kristina Samojedny, Marketing Manager
Looking to make a difference in your work and making the dream of homeownership a reality
for tens of thousands of customers every year?
Champion Homes the place for you. We are a fast-paced collaborative team, championing our
customers and working together with our 8,600 associates across North America. We have a
diverse lineup of innovative manufactured and modular homes, ADUs, park models and cabins.
Delivering an excellent customer experience is central to our purpose and this role reflects our
rapid investment in reaching customers digitally, all while adding that personal touch
everyone's new home journey deserves.
Role & Responsibilities: We are seeking a dynamic Digital Advertising and Analytics Specialist
to join our team. This role is pivotal in maximizing our digital marketing efforts with a relentless
focus on SEO, SEM, and social advertising to maximize awareness, interest, and sales. The ideal
candidate will be proficient in implementing PPC advertising campaigns, optimizing SEO
practices, and leveraging social media advertising to maximize ROI. This role requires a
candidate who is analytical, detail-oriented, and capable of managing multiple digital marketing
initiatives to drive business growth in partnership with cross-functional team members. The
role provides the empowerment to be innovative, self-directed, and grow, all with the support
of an experienced manager and team. If you are passionate about digital marketing and thrive
in data-driven decision-making work environments, we would love to hear from you.
Essential Duties and Responsibilities:
• Implement PPC advertising campaigns, SEO best practices, and social advertising
campaigns.
• Define and deploy latest PPC strategies, SEO best practices, and social ad trends.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Connecting and optimizing the digital touchpoints to improve the customer experience
and achievement of weekly and annual goals
• Identifying and allocating marketing spend to deliver the highest return performance
• Conduct market research on keyword trends, consumer behavior, and competitor
analysis using SEO platforms and other tools.
• Execute tests, collect, and analyze data to identify trends and insights to achieve
maximum ROI in paid campaigns.
• Track, analyze, and report on website and social analytics and PPC initiatives and
campaigns. Translate results into recommendations for improvement.
• Prepare weekly and monthly analytic reports.
Required Proven Experience with:
• Marketing and website analytics tools including but not limited to GA4, Google Tag
Manager, AEM, and Google Ads
• Social media ad platforms and analytics
• SEO solution and content performance marketing application, BrightEdge or similar
platform experience a plus
• Emerging AI based search strategies and natural language search
• Standardized analytics reporting and dashboard creation
• Microsoft products
Qualifications:
• Bachelor's degree in marketing, advertising or similar field.
• 3-5 years' experience in digital advertising and analytics.
Benefits
• Dental Insurance
• Health Insurance
• Life Insurance
• Paid Time Off
• 401K Plan
• Vision Insurance
EEO Statement
Champion Home Builders is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.