Icahn Automotive Group LLC
Sr. Manager, Social & Affiliate Marketing
Icahn Automotive Group LLC, Bala Cynwyd, Pennsylvania, United States, 19004
Job Description
Overview
Since Pep Boys was founded 100 years ago by military veterans, generations of drivers have counted on Pep Boys ASE-certified Pros to service their vehicles. With a national network of over 800+ locations in 35 states and Puerto Rico, and 20+ distribution centers, Pep Boys employs over 8,000 people. Over 7 million vehicles pass through Pep Boys bays each year, and our commitment to being the ONE our communities count on is demonstrated through our exceptional customer experience and support of the critical technical training initiatives needed to close America’s skills gap. For more information, visit www.pepboys.com.
Position Summary
The Sr. Manager –Social Affiliate Marketing will be responsible for developing and executing strategies to improve our brand visibility by managing our social media presence and overseeing affiliate marketing initiatives. This role will work closely with other leaders in the Digital Marketing pillar, including SEO/Organic Search Optimization, Paid Digital, CRM, and eCommerce, to ensure a cohesive digital marketing strategy that drives growth and maximizes ROI.
Duties Responsibilities
Social Media Management
Creates, curates, and schedules of content across all social media platforms.Executes social media strategies to increase brand awareness, engagement, and followers.Analyzes social media performance and provides insights and recommendations for optimization.Collaborates with the creative team to ensure content has consistent and aligned messaging.Affiliate Marketing
Establishes and manages an affiliate marketing programs to drive traffic and sales.Identifies and recruits new affiliates, maintaining strong relationships with existing partners.Monitors and optimizes affiliate performance, providing regular reports and insights to stakeholders.Ensures compliance with affiliate marketing policies and regulations.Collaboration and Leadership
Works closely with peers in the Marketing departments to ensure alignment of strategies and goals.Provides thought leadership on social media, and affiliate marketingOversees activities and provides direction to media agency and other marketing agencies.Fosters a collaborative and innovative team environment.Knowledge, Skills, and Abilities
Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience Social media, and affiliate marketing, with a proven track record of successStrong understanding of search engine algorithms, ranking factors, and best practices.Proficiency in digital tools (e.g., Google Analytics, SEMrush) and social media management platforms.Excellent analytical skills, with the ability to interpret data and provide actionable insights.Strong leadership and team management skills.Excellent written and verbal communication skills.Ability to thrive in a fast-paced, dynamic environment.Experience with marketing department transformation preferred.Customer service oriented, recognizing the importance of client services.Exercises excellent professional judgment.Ability to multitask and manage large, complex projects.Adaptable to change in the organizational environment.Demonstrated follow-through and attention to detail.Experience in the services industry, with automotive or retail experience a plusAbility to travel up to 25% of the time, including regular travel to corporate HQPhysical Demands/Work Environment
Repetitive movement of hands and fingers, typing or writing.Regular standing and walking.Reach with hands and arms.Frequent travel.Talk and hear.Ability to work under tight time constraints, handle sensitive date and multi-task so that deadlines can be met.High organized and able to prioritize and manage time efficiently with the ability to handle stress in a fast-paced, deadline driven environment.
The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The characteristics described above are representative of those an employee encounters while performing the essential functions of this job.
#LI-JH1
Overview
Since Pep Boys was founded 100 years ago by military veterans, generations of drivers have counted on Pep Boys ASE-certified Pros to service their vehicles. With a national network of over 800+ locations in 35 states and Puerto Rico, and 20+ distribution centers, Pep Boys employs over 8,000 people. Over 7 million vehicles pass through Pep Boys bays each year, and our commitment to being the ONE our communities count on is demonstrated through our exceptional customer experience and support of the critical technical training initiatives needed to close America’s skills gap. For more information, visit www.pepboys.com.
Position Summary
The Sr. Manager –Social Affiliate Marketing will be responsible for developing and executing strategies to improve our brand visibility by managing our social media presence and overseeing affiliate marketing initiatives. This role will work closely with other leaders in the Digital Marketing pillar, including SEO/Organic Search Optimization, Paid Digital, CRM, and eCommerce, to ensure a cohesive digital marketing strategy that drives growth and maximizes ROI.
Duties Responsibilities
Social Media Management
Creates, curates, and schedules of content across all social media platforms.Executes social media strategies to increase brand awareness, engagement, and followers.Analyzes social media performance and provides insights and recommendations for optimization.Collaborates with the creative team to ensure content has consistent and aligned messaging.Affiliate Marketing
Establishes and manages an affiliate marketing programs to drive traffic and sales.Identifies and recruits new affiliates, maintaining strong relationships with existing partners.Monitors and optimizes affiliate performance, providing regular reports and insights to stakeholders.Ensures compliance with affiliate marketing policies and regulations.Collaboration and Leadership
Works closely with peers in the Marketing departments to ensure alignment of strategies and goals.Provides thought leadership on social media, and affiliate marketingOversees activities and provides direction to media agency and other marketing agencies.Fosters a collaborative and innovative team environment.Knowledge, Skills, and Abilities
Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience Social media, and affiliate marketing, with a proven track record of successStrong understanding of search engine algorithms, ranking factors, and best practices.Proficiency in digital tools (e.g., Google Analytics, SEMrush) and social media management platforms.Excellent analytical skills, with the ability to interpret data and provide actionable insights.Strong leadership and team management skills.Excellent written and verbal communication skills.Ability to thrive in a fast-paced, dynamic environment.Experience with marketing department transformation preferred.Customer service oriented, recognizing the importance of client services.Exercises excellent professional judgment.Ability to multitask and manage large, complex projects.Adaptable to change in the organizational environment.Demonstrated follow-through and attention to detail.Experience in the services industry, with automotive or retail experience a plusAbility to travel up to 25% of the time, including regular travel to corporate HQPhysical Demands/Work Environment
Repetitive movement of hands and fingers, typing or writing.Regular standing and walking.Reach with hands and arms.Frequent travel.Talk and hear.Ability to work under tight time constraints, handle sensitive date and multi-task so that deadlines can be met.High organized and able to prioritize and manage time efficiently with the ability to handle stress in a fast-paced, deadline driven environment.
The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The characteristics described above are representative of those an employee encounters while performing the essential functions of this job.
#LI-JH1