Progress Software Corporation
Senior Manager, Field Marketing
Progress Software Corporation, Burlington, Massachusetts, us, 01805
We are Progress (Nasdaq: PRGS) - the/a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Manager, Field Marketing working a hybrid between your home office and our Burlington MA headquarters, and help us do what we do best: propelling business forward.The Senior Manager of Field & Channel Marketing for North America will report directly to the Global Sr. Director, Field & Channel Marketing. Sales and global campaigns teams will be important partners as you drive net-new growth, customer expansion and cross-sell, and installed base retention through a variety of segment-focused marketing campaigns and tactics. The Manager of field Marketing is a conduit for the revenue organization to the marketing team.In this role, you will:In collaboration with the regional Sales Directors across the Americas region, create an integrated marketing activity plan that includes local execution of the global go-to-market initiatives and aligns to the regional sales strategiesManage a high-performing and diverse field marketing team. Management duties include, but are not limited to:
Working with your team in evaluating and prioritizing various programs to ensure budget and results are achievedReporting on results of specific tactics as well as the breadth of the field marketing programs in your region that align and contribute to sales goal achievementCoach, mentor and support development among team members
Develop plans needed to:
Amplify, localize and create demand generation and pipeline acceleration campaignsBuild local presence and credibility through events, speaking opportunities, web presence, content syndication and PRSupport key verticals, ABM and personalized tactics
Support the region to retain existing customers, expand within the base, upsell and cross-sell as well as new customer recruitmentCollaborate with Corporate Marketing functions to ensure red thread messaging of “brand to demand” in your plansResponsible for initiation, execution, management and measurement of local marketing activities. Including, but not limited to email campaigns, account-based marketing for cross sell, partner marketing planning and co-funding, digital marketing, events, social media activity, advertisingCollaborate and work with our demand gen center of excellence for team for regional campaign componentsEnsure lead follow up in region and align with BDR teamMeasure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-makingSales Stakeholder Management: Provide regular updates and takes inputs as a member of the region’s senior management teamAttend Sales QBRs; prepare and present marketing plans, supporting tactics and performance metricsIs accountable for the marketing budget for North America and ensuring the spend is aligned to the regional objectivesYour background:Business/Marketing IT degree (preferred) but equivalent experience will also be considered in place of the educationExtensive experience in field marketingProven experience of channel partner programs and co-marketing activitiesKnowledge of marketing technologies such as Salesforce.com, 6Sense and EloquaAbility to drive ideas to execution - creative and hardworkingAbility to operate, present and collaborate at a senior levelApproachable and able to successfully collaborate with sales and international marketing teamsFlexible and adaptive to change with the ability to multi-task in a fast-paced environmentIf this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookbackFlexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.Apply Now!#LI-SC1
Check out the role overview below If you are confident you have got the right skills and experience, apply today.#LI-hybridTogether,We Make Progress Progress is an inclusive workplace where opportunities to succeedare available to everyone. As a multicultural company serving a global community, weencourage a wide range of points of view and celebrate our diverse backgrounds. Ourunique combinationof perspectives inspires innovation, connects us to our customers and positivelyaffects our communities. It is only by working together and learning from each otherthat we make Progress. Join us!
#J-18808-Ljbffr
Working with your team in evaluating and prioritizing various programs to ensure budget and results are achievedReporting on results of specific tactics as well as the breadth of the field marketing programs in your region that align and contribute to sales goal achievementCoach, mentor and support development among team members
Develop plans needed to:
Amplify, localize and create demand generation and pipeline acceleration campaignsBuild local presence and credibility through events, speaking opportunities, web presence, content syndication and PRSupport key verticals, ABM and personalized tactics
Support the region to retain existing customers, expand within the base, upsell and cross-sell as well as new customer recruitmentCollaborate with Corporate Marketing functions to ensure red thread messaging of “brand to demand” in your plansResponsible for initiation, execution, management and measurement of local marketing activities. Including, but not limited to email campaigns, account-based marketing for cross sell, partner marketing planning and co-funding, digital marketing, events, social media activity, advertisingCollaborate and work with our demand gen center of excellence for team for regional campaign componentsEnsure lead follow up in region and align with BDR teamMeasure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-makingSales Stakeholder Management: Provide regular updates and takes inputs as a member of the region’s senior management teamAttend Sales QBRs; prepare and present marketing plans, supporting tactics and performance metricsIs accountable for the marketing budget for North America and ensuring the spend is aligned to the regional objectivesYour background:Business/Marketing IT degree (preferred) but equivalent experience will also be considered in place of the educationExtensive experience in field marketingProven experience of channel partner programs and co-marketing activitiesKnowledge of marketing technologies such as Salesforce.com, 6Sense and EloquaAbility to drive ideas to execution - creative and hardworkingAbility to operate, present and collaborate at a senior levelApproachable and able to successfully collaborate with sales and international marketing teamsFlexible and adaptive to change with the ability to multi-task in a fast-paced environmentIf this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookbackFlexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.Apply Now!#LI-SC1
Check out the role overview below If you are confident you have got the right skills and experience, apply today.#LI-hybridTogether,We Make Progress Progress is an inclusive workplace where opportunities to succeedare available to everyone. As a multicultural company serving a global community, weencourage a wide range of points of view and celebrate our diverse backgrounds. Ourunique combinationof perspectives inspires innovation, connects us to our customers and positivelyaffects our communities. It is only by working together and learning from each otherthat we make Progress. Join us!
#J-18808-Ljbffr