American Express
Director & Counsel - Advertising & Marketing
American Express, Fort Lauderdale, Florida, us, 33336
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Where great legal minds influence global business strategy.
Our mission is to protect and strengthen American Express through legal expertise and strategic advice that helps our business partners manage risk, identify opportunities, and deliver on the company’s promise of exceptional products and services. Given the dynamic nature of the global payments industry and the valued partnership between our team and the business, we see it as imperative to attract and develop talented people by:
Providing rich work experiences and opportunities for professional development
Recognizing and rewarding those who drive and deliver results
Respecting and valuing diversity, integrity, and personal accountability
Role & Responsibilities:
The Advertising, Marketing & Customer Experience Team of the General Counsel’s Organization at American Express is seeking a Director & Counsel to provide legal and strategic support on advertising and marketing law issues. This position will report to a Senior Counsel.
Here’s just some of what you’ll do in this role:
Advise on marketing initiatives and content across American Express lines of business, including the Consumer, Business, Corporate, and Global Merchant & Network Services groups.
Partner closely with marketing teams to help them manage legal risk and deliver on their mission to deploy compelling marketing and provide innovative and valuable offers, benefits and experiences to current and prospective Card Members and customers.
Be a key member and leader within the GCO Marketing Center of Excellence (“COE”), which serves as a centralized team of experts to advise on marketing initiatives and content with nuanced, risk-based analysis, creative problem solving, agility, consistency, a deep understanding of a wide range of American Express products and services, and a passion for compelling advertising content.
Help maintain and establish norms and processes to enable and support colleagues within the COE, including in areas related to training, information sharing, development/growth, rotation models and soliciting partner feedback
Serve as an advisor to GCO colleagues and marketing teams on complex and novel advertising initiatives, including the marketing of new and refreshed benefits, products, offers and promotions, native advertising, endorsements and testimonials, and claim substantiation
Support special projects that require subject matter expertise in the area of marketing law
Help develop and advise on internal marketing guidelines and marketing review processes; provide training and continuing education for the COE and the broader GCO in these areas
Review and counsel on advertising campaigns across all media, including social media, affiliate marketing and influencer channels
Draft and revise marketing claims, disclosures and other customer communications
Collaborate with colleagues across the General Counsel’s Organization and other groups, like Privacy and Compliance
Qualifications:
Minimum Qualifications:
J.D. with admission to practice law in the United States; admission to the New York and/or Florida Bar in good standing or eligibility to do so is preferred
5 years of work experience in a law firm and/or in-house corporate legal environment
Experience advising marketing teams, including the review of advertising content and customer offers
Knowledge of advertising and marketing laws (specifically FTC regulations and guidelines) and experience with their practical application to marketing content (native advertising, offers, claims, etc.)
Passion for working towards creative, solution-oriented outcomes that effectively address legal requirements
Experience in and passion for leading teams and talent development
Passion for developing a deep understanding of business needs and objectives with a close partnership with business clients
Strong communication skills with ability to convey advice clearly and synthesize complex issues
Must work well in cross-functional team settings Demonstrated experience in gaining credibility, managing expectations, and developing strong working relationships with legal colleagues and clients
Strong interest in advertising and customer experience
Preferred qualifications:
Knowledge of advertising laws, including FTC guidelines, state UDAP laws, and CFPB UDAAP principles
Experience reviewing, drafting and negotiating various types of marketing, sponsorship and partnership agreements
Qualifications
Salary Range: $170,000.00 to $255,000.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Legal
Primary Location:
US-New York-New York
Other Locations:
US-Florida-Sunrise
Schedule
Full-time
Req ID:
24014806
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Where great legal minds influence global business strategy.
Our mission is to protect and strengthen American Express through legal expertise and strategic advice that helps our business partners manage risk, identify opportunities, and deliver on the company’s promise of exceptional products and services. Given the dynamic nature of the global payments industry and the valued partnership between our team and the business, we see it as imperative to attract and develop talented people by:
Providing rich work experiences and opportunities for professional development
Recognizing and rewarding those who drive and deliver results
Respecting and valuing diversity, integrity, and personal accountability
Role & Responsibilities:
The Advertising, Marketing & Customer Experience Team of the General Counsel’s Organization at American Express is seeking a Director & Counsel to provide legal and strategic support on advertising and marketing law issues. This position will report to a Senior Counsel.
Here’s just some of what you’ll do in this role:
Advise on marketing initiatives and content across American Express lines of business, including the Consumer, Business, Corporate, and Global Merchant & Network Services groups.
Partner closely with marketing teams to help them manage legal risk and deliver on their mission to deploy compelling marketing and provide innovative and valuable offers, benefits and experiences to current and prospective Card Members and customers.
Be a key member and leader within the GCO Marketing Center of Excellence (“COE”), which serves as a centralized team of experts to advise on marketing initiatives and content with nuanced, risk-based analysis, creative problem solving, agility, consistency, a deep understanding of a wide range of American Express products and services, and a passion for compelling advertising content.
Help maintain and establish norms and processes to enable and support colleagues within the COE, including in areas related to training, information sharing, development/growth, rotation models and soliciting partner feedback
Serve as an advisor to GCO colleagues and marketing teams on complex and novel advertising initiatives, including the marketing of new and refreshed benefits, products, offers and promotions, native advertising, endorsements and testimonials, and claim substantiation
Support special projects that require subject matter expertise in the area of marketing law
Help develop and advise on internal marketing guidelines and marketing review processes; provide training and continuing education for the COE and the broader GCO in these areas
Review and counsel on advertising campaigns across all media, including social media, affiliate marketing and influencer channels
Draft and revise marketing claims, disclosures and other customer communications
Collaborate with colleagues across the General Counsel’s Organization and other groups, like Privacy and Compliance
Qualifications:
Minimum Qualifications:
J.D. with admission to practice law in the United States; admission to the New York and/or Florida Bar in good standing or eligibility to do so is preferred
5 years of work experience in a law firm and/or in-house corporate legal environment
Experience advising marketing teams, including the review of advertising content and customer offers
Knowledge of advertising and marketing laws (specifically FTC regulations and guidelines) and experience with their practical application to marketing content (native advertising, offers, claims, etc.)
Passion for working towards creative, solution-oriented outcomes that effectively address legal requirements
Experience in and passion for leading teams and talent development
Passion for developing a deep understanding of business needs and objectives with a close partnership with business clients
Strong communication skills with ability to convey advice clearly and synthesize complex issues
Must work well in cross-functional team settings Demonstrated experience in gaining credibility, managing expectations, and developing strong working relationships with legal colleagues and clients
Strong interest in advertising and customer experience
Preferred qualifications:
Knowledge of advertising laws, including FTC guidelines, state UDAP laws, and CFPB UDAAP principles
Experience reviewing, drafting and negotiating various types of marketing, sponsorship and partnership agreements
Qualifications
Salary Range: $170,000.00 to $255,000.00 annually bonus equity (if applicable) benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Legal
Primary Location:
US-New York-New York
Other Locations:
US-Florida-Sunrise
Schedule
Full-time
Req ID:
24014806