American Express
Senior Manager - US B2B Marketing Insights
American Express, New York, New York, us, 10261
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community.
Our team is looking for an experienced Senior Manager – US B2B Marketing Insights. This role will sit within our US Product & Marketing Insights COE team to drive strategy and customer connectivity across key initiatives that are essential to success of the Global Commercial Services (GCS) organization. This position reports to the Director of US B2B Marketing Insights.
How will you make an impact in this role?
Responsible for contacting clients with overdue accounts to secure the settlement of the account. Also they do preventive work to avoid future overdues with accounts that have a high exposure.
Partner with American Express’s US GCS stakeholders to deliver against key strategic priorities, using customer insights that pertain to small, medium, and large businesses.
Use strategic focus, analytics, and agility to consistently produce insights that drive actionable outcomes and business results (increased acquisition, revenue, share of wallet, etc.).
Ensure business partners have a clear and actionable understanding of the American Express customer, through a synthesis across internal and external sources.
Qualifications:
Project Management/Research Expertise:
Has the able to lead a research project end-to-end and translate findings into compelling and actionable recommendations for the business.
Takes a consultative approach; helps to articulate and prioritize information needs and translate into ‘researchable’ objectives.
Has strong analytical skills with ability to design research programs and methods to address business needs; can articulate rationale (the “why” behind a given recommendation).
Leads and inspires research agency partners ensuring the strategies and methods deliver against business objectives and create impact.
The ability to navigate operational complexities and deliver projects in a compliant way.
Deep knowledge of the small business landscape a plus.
Relationship Building:
Can effectively build relationships, partner, influence, and negotiate with stakeholders at all levels (i.e. BU, Dir, VP, SVP)
Is a strong strategic thinker with an ability to create clarity in the midst of ambiguity by focusing on meaningful outcomes.
Is a skilled relationship-builder who identifies and seizes opportunities to connect insights and people across projects, portfolios, and lines of business.
Has executive presence with high degree of comfort in working with and presenting to senior leaders.
Demonstrates Corporate Maturity:
Is a self-starter. Able to efficiently prioritize, problem solve, and handle changing priorities in a fast-paced environment.
Operates with a can-do attitude. Effectively works through conflict or ambiguity and proactively seeks solutions to problems.
Preferred Qualifications
7 years in consumer insights / market research, with emphasis on quantitative market research leveraging advanced analytics (including conjoint, segmentation, TURF, etc.).
Mix of research or ad agency and client-side experience a plus.
Excellent written and oral communication skills with exceptional ability to inspire action and compelling recommendations.
Marketing or market research related post-graduate degree a plus.
Strengths in analytics and storytelling to turn research results into insights that influence business decisions.
Ability to manage multiple projects and stakeholders simultaneously to embed insights into marketing.
Strong computer skills (Excel, PowerPoint, Word).
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Marketing
Primary Location:
US-New York-New York
Schedule
Full-time
Req ID:
24014547
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community.
Our team is looking for an experienced Senior Manager – US B2B Marketing Insights. This role will sit within our US Product & Marketing Insights COE team to drive strategy and customer connectivity across key initiatives that are essential to success of the Global Commercial Services (GCS) organization. This position reports to the Director of US B2B Marketing Insights.
How will you make an impact in this role?
Responsible for contacting clients with overdue accounts to secure the settlement of the account. Also they do preventive work to avoid future overdues with accounts that have a high exposure.
Partner with American Express’s US GCS stakeholders to deliver against key strategic priorities, using customer insights that pertain to small, medium, and large businesses.
Use strategic focus, analytics, and agility to consistently produce insights that drive actionable outcomes and business results (increased acquisition, revenue, share of wallet, etc.).
Ensure business partners have a clear and actionable understanding of the American Express customer, through a synthesis across internal and external sources.
Qualifications:
Project Management/Research Expertise:
Has the able to lead a research project end-to-end and translate findings into compelling and actionable recommendations for the business.
Takes a consultative approach; helps to articulate and prioritize information needs and translate into ‘researchable’ objectives.
Has strong analytical skills with ability to design research programs and methods to address business needs; can articulate rationale (the “why” behind a given recommendation).
Leads and inspires research agency partners ensuring the strategies and methods deliver against business objectives and create impact.
The ability to navigate operational complexities and deliver projects in a compliant way.
Deep knowledge of the small business landscape a plus.
Relationship Building:
Can effectively build relationships, partner, influence, and negotiate with stakeholders at all levels (i.e. BU, Dir, VP, SVP)
Is a strong strategic thinker with an ability to create clarity in the midst of ambiguity by focusing on meaningful outcomes.
Is a skilled relationship-builder who identifies and seizes opportunities to connect insights and people across projects, portfolios, and lines of business.
Has executive presence with high degree of comfort in working with and presenting to senior leaders.
Demonstrates Corporate Maturity:
Is a self-starter. Able to efficiently prioritize, problem solve, and handle changing priorities in a fast-paced environment.
Operates with a can-do attitude. Effectively works through conflict or ambiguity and proactively seeks solutions to problems.
Preferred Qualifications
7 years in consumer insights / market research, with emphasis on quantitative market research leveraging advanced analytics (including conjoint, segmentation, TURF, etc.).
Mix of research or ad agency and client-side experience a plus.
Excellent written and oral communication skills with exceptional ability to inspire action and compelling recommendations.
Marketing or market research related post-graduate degree a plus.
Strengths in analytics and storytelling to turn research results into insights that influence business decisions.
Ability to manage multiple projects and stakeholders simultaneously to embed insights into marketing.
Strong computer skills (Excel, PowerPoint, Word).
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Job:
Marketing
Primary Location:
US-New York-New York
Schedule
Full-time
Req ID:
24014547