Utah State University
Director of Marketing and Fan Engagement
Utah State University, Logan, Utah, us, 84322
UTAH STATE UNIVERSITY - Director of Marketing and Fan Engagement Location: Logan, Utah
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Requisition ID: 2024-8153Number of Openings: 1Category: AthleticsPosition Type: Benefited Full-TimeJob Classification: ExemptCollege: AthleticsDepartment: Advertising and PromotionAdvertised Salary: Commensurate with experience, plus excellent benefitsOverview:
The Director of Marketing and Fan Engagement (Marketer II) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.Responsibilities:Create, coordinate, and execute marketing plans and initiatives for Football, Men's Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as traditional media, including but not limited to radio, TV, print, outdoor, etc.Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.Serve as the in-house producer for Football, Men's Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, and UMAC.Coordinate the development of all promotional and marketing collateral as needed.Strategize, organize, and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section.Qualifications:Minimum Qualifications:Bachelor's degree plus 2 years experience OR an equivalent combination of education and experience.Demonstrated marketing, fan engagement, and event production experience.Excellent oral and written communication skills.Demonstrated revenue-generational responsibilities.Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and evenings as necessary.Preferred Qualifications:Master's Degree.Division 1 football or men's basketball experience.Working knowledge of Adobe Creative Suite.USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law.
#J-18808-Ljbffr
The following information aims to provide potential candidates with a better understanding of the requirements for this role.Requisition ID: 2024-8153Number of Openings: 1Category: AthleticsPosition Type: Benefited Full-TimeJob Classification: ExemptCollege: AthleticsDepartment: Advertising and PromotionAdvertised Salary: Commensurate with experience, plus excellent benefitsOverview:
The Director of Marketing and Fan Engagement (Marketer II) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.Responsibilities:Create, coordinate, and execute marketing plans and initiatives for Football, Men's Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as traditional media, including but not limited to radio, TV, print, outdoor, etc.Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.Serve as the in-house producer for Football, Men's Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, and UMAC.Coordinate the development of all promotional and marketing collateral as needed.Strategize, organize, and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section.Qualifications:Minimum Qualifications:Bachelor's degree plus 2 years experience OR an equivalent combination of education and experience.Demonstrated marketing, fan engagement, and event production experience.Excellent oral and written communication skills.Demonstrated revenue-generational responsibilities.Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and evenings as necessary.Preferred Qualifications:Master's Degree.Division 1 football or men's basketball experience.Working knowledge of Adobe Creative Suite.USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law.
#J-18808-Ljbffr