CREATIVE DIRECTOR

Jasco is seeking a Creative Director that can evolve the company from a “Retail First” mentality to an optimized “Digital First” perspective helping to drive online recognition of our brands and Etail sales to consumers with an eye for migrating successful products to traditional brick and mortar retail outlets. The Creative Director will accomplish this through driving our strategic approach around concepting, storytelling, and user experience of all Jasco owned brands. The Creative Director works collaboratively with the product development and marketing teams to communicate the strategic brief and is involved in every aspect of creative from the ideation phase to final execution. The Creative Director works with internal and external creative staff to create brand concepts, websites, digital ad campaigns, written communication or an email campaign. This role is also responsible for the development of the creative team’s processes, planning, and establishes best practices.

The Creative Director will:

• Oversee the creation and the concepting, storytelling/messaging and user experience of all creative executions.
• Work with teams of graphic designers, copywriters, video and web development professionals.
• Collaborate with all creative staff, internal and freelance assets, to create a concept and implementation plan for completion of the project.
• Develop best practices for processes, plan and monitor workloads/budgets.
• Collaborate with the Chief Marketing Officer to understand multiple brand positions and will work to develop brand and marketing creative campaigns and assets that bring the brands to life.
• Collaborate with Sales Management across multiple channels to understand the account strategic briefs and program deliverables and interpret those into creative concepts and assets.
• Produce compelling, customer-centric new creative ideas that work for the brands.
• Coordinate and lead internal creative brainstorming sessions to ideate new concepts.
• Collaborate with Sales and Product Development to build and execute creative testing strategies.
• Attend Sales Meetings to pitch creative concepts to customers.
• Review and critique all designs ensuring they are on-brand and deliver marketing objectives.
• Maintain an intimate understanding of design, copy, digital, web UX/UI best practices/guidelines
• Evaluate trends, assess new data, and stay current on the latest marketing techniques.
• Collaborate with Digital Marketing team to ensure that all marketing efforts are digital/mobile-first.
• Define needed freelance resources for unique skills.
• Track and present project information, including deadlines and budgets to Executives.
• Shape and maintain brand standards and creative procedures to ensure all brand assets meet the standard.
• Guide the selection process for any outside agencies (design, animation, video, etc.).
• Uphold Jasco’s Open-Door policy by meeting with team members, listening to concerns, and providing resolutions.
• Perform as a mentor, conduct training, and create development plans for team members to ensure continued growth and long-term succession plans are in place.
• Serve as an internal brand, digital/mobile design expert, maintaining a broad knowledge of marketing industry developments and innovations and introducing them as warranted.

• Some travel may be required.

Requirements:

• Bachelor’s degree in marketing, communications or equivalent experience is required.
• Must have ten years of experience leading a team of digital design, storytelling, and brand building in a direct marketing function or experience working in an Agency in a B2B or B2C
• Extensive knowledge of art and digital design
• Strong understanding of brand development and multichannel marketing concepts
• Comfortable interacting with diverse team
• Strategic problem-solving abilities and expertise in the interpretation of company needs and requirements
• Must have exceptional interpersonal, leadership and communication skills and be a strong collaborator
• Excellent presentation skills with the ability to “sell-in” new ideas and concepts
• Extensive experience using Mac and software programs such as Photoshop, Adobe Creative Suite, and others
• Knowledgeable of the entire web development process, including design (UX/UI) and development; as well as UX for campaigns
• Working knowledge of leading AI technologies is preferred
• Ability to work under pressure while maintaining an objective outlook
• Thriving in a fast paced, deadline driven environment that never stops is a must

Jasco Products is an Equal Opportunity Employer/Affirmative Action Employer/E-Verify Employer.