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Senior Manager | Multilingual Digital Marketing
Connecticut Public Broadcasting, Inc, Hartford, CT USA
Our MISSION: to Inform, Educate and Inspire CT
Salary: Non-profit competitive with total compensation package
Salary min: $70,000.00
Salary max: $90,000.00
Level: Manager
Duration: Full Time
General Summary
Connecticut Public seeks a multilingual digital media professional who will be responsible for developing and executing clearly defined marketing strategies to build audience and grow membership, which results in revenue opportunities. This leader will help to drive growth through marketing campaigns that generate awareness, fuel content consumption, and generate member leads. They are responsible for developing and updating multilingual marketing materials, advertising, and other promotional activities by performing the duties outlined below personally or in coordination with others internally at Connecticut Public, partners, or outside vendors. Experience developing advertising and marketing strategies in the media or journalism industry a plus. Proficiency in Spanish language and multilingual campaign strategy necessary.
Essential Functions
The Senior Manager | Multilingual Digital Marketing provides a wide range of services. Applicants must have the ability to complete the following essential functions:
- Develops integrated marketing strategy for cross-channel campaigns including TV and Radio promotion, video and podcast pre-roll, digital banners, email, social media, print, outdoor, OTT apps and connected TVs. Campaigns may be in English and/or in Spanish.
- Develops strategies to build awareness with local Latino communities by working with the Editor of Latino Initiatives and partner media organizations to promote relevant news, content, and engagement opportunities.
- Leads freelance designers and vendor partners in developing new creative concepts, in line with our internal messaging and business priorities, that build upon the established brand identity and offer resonance across various demographic and psychographic profiles – especially young and diverse audiences.
- Supports development of multilingual marketing strategies, plans, and creative briefs, including digital only or digital-first opportunities.
- Works with Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in additional gifts and support retention directly impacting revenue goals.
- Works with design partners to develop institutional creative in a variety of forms including printed postcards, brand sizzle videos, and digital assets that create awareness of the organization and convey the value and impact of the programming. Creative may be in English and/or in Spanish.
- Works with freelance designers to develop print advertising for sponsorships.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Responsibilities
This position has many responsibilities. Duties include, but are not limited to:
- Engages in multilingual copywriting, including: development of video promo scripts and audio promo scripts, social post copy, email and newsletter text, and marketing campaign messaging.
- Helps manage marketing finances including processing invoices and manage expenses.
- Manages consistency of brand identity and correct use of logos and brand guidelines.
- Manages partnership with Connecticut Public’s for-profit design agency (MediaVision), as well as other paid media vendors including: contract development, budget management, performance measures and creative direction, and asset distribution/trafficking.
- Manages promotional and collateral materials as well as companywide resources like stationary, swag, and signage.
- Traffics assets to paid media partners as well as distributes to relevant internal stakeholders.
- Works closely with internal visuals team and leads design partners to develop campaign visuals through strategic direction and curated inspiration.
- Works closely with underwriting and Institutional Advancement teams to ensure correct sponsor recognition within marketing assets.
- Works in close coordination with other departments to support marketing priorities including; underwriting, grants and leadership giving, community engagement, membership, digital, and content.
- Works with data team to analyze campaign performance and leverage insights to inform strategy.
Knowledge, Skills, and Abilities
Knowledge of:
- Adobe Suite (Photoshop, InDesign, Illustrator) a plus.
- Adserving platforms like Google Admanager.
- Digital measurement tools such as Salesforce, Google Analytics, and Facebook Analytics, etc.
- Marketing functions, including communications, advertising, branding, digital marketing, and social media.
- Media use and the digital landscape, particularly among millennial and Gen Z users and demonstrated ability to adapt storytelling accordingly.
- Project management, organization, and managing multiple priorities.
Skill in:
- Communicating effectively across cultures with multiple stakeholders, including international and local.
- Developing personas, customer journeys, and understanding of targeting and segmentation in marketing campaigns, especially on digital platforms.
- Influencing and communicating effectively across cross-functional and executive teams.
- Managing the smallest details while possessing amazing organization.
- Prioritizing and meeting deadlines.
- Successfully working both independently and within a team environment as well as maintaining communication and responsiveness through digital tools like Slack, email, and Zoom.
- Working across digital platforms and cross channel campaigns.
Ability to:
- Be a self-starter, with a hunger for all things digital, always exploring and eager to showcase new opportunities.
- Build rapport, establish trust and maintain internal stakeholder satisfaction.
- Interpret data using digital measurement tools.
- Learn new software, products and processes around evolving business needs.
- Performance analyze data for strategy and optimization.
- Possess a creative mindset with natural curiosity and excellent listening, interpreting, and communication skills.
- Speak, write, and read in Spanish.
- The successful candidate must possess a visceral distaste for office politics and gossip
Work Environment
Job functions are typically performed under conditions similar to those found in general office or administrative work. This position is not substantially exposed to adverse environmental conditions.
Position Type / Expected Hours of Work
This is a full-time, salary exempt position. Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, weekend, evening, and holiday hours will be necessary. This is a hybrid role blended with remote and on-site time at our Hartford-based location.
Physical Demands
The physical activities of this position may include frequent in-person or virtual interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods, speak clearly so others can understand, see details of objects that are between a few feet and more than a few feet away, focus on one sound an ignore others, use fingers to grasp move or assemble small objects. High stress environment with deadline pressures. Additionally, the employee must have the ability to concentrate for extended periods with frequent interruption, understand, and relate, to the concepts behind specific ideas. The typical physical requirements are: standing, hearing, walking, reaching, grasping, and repetitive motion. These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job.
Education and Experience
Bachelor’s degree in Marketing, Digital Marketing, or a relevant field AND a minimum of seven (7) years’ of direct and sustained professional work experience in marketing, audience development, targeting or related field AND/OR an equivalent combination of education, training, and experience.
About Connecticut Public Broadcasting, Inc
Connecticut Public is Connecticut’s only state-wide, community-supported public media service. We are a member station of national public media services PBS and NPR, and parent company for three television stations: Connecticut Public Television (CPTV); CPTV Spirit; and PBS Kids 24/7; and Connecticut Public Radio (WNPR). We serve one million people each month through our television, radio and digital platforms.
Our MISSION: to Inform, Educate and Inspire CT
We will inform, educate and inspire the people of Connecticut, connecting and empowering them through outstanding journalism, storytelling, education and experiences, to make our state a more extraordinary place to live, work and play.
Our VISION: Connecting our CT Communities
To be an essential source for truth and ideas that connects the citizens of Connecticut to their communities and to the world.
WHO Connecticut Public SERVES
As public media we have a responsibility to serve everyone, to welcome everyone. In our storytelling; through our local CT news, regional New England news, and national news services; within our television and radio programming content; through our outreach programs and partnerships across Connecticut; our goal is to ensure that our communities see themselves reflected and represented in Connecticut Public’s public media services.
WHAT WE DO: Local CT News, Shows, Podcasts and More
In addition to delivering highly trusted PBS and NPR programming, Connecticut Public also produces award-winning local news, public affairs and entertainment programming that covers the issues and ideas most relevant to the residents of Connecticut, and beyond. Original productions include television documentaries, public affairs programs and arts-and-culture series. Our local radio talk shows/podcasts include Where We Live hosted by Lucy Nalpathanchil, The Colin McEnroe Show, Disrupted with Khalilah Brown-Dean, Audaciouswith Chion Wolf, and Seasoned with hosts Chef Plum and Marysol Castro. Connecticut Public television has produced and presented several national public TV programs for PBS. Our national shows have included Infinity Hall Live, The Kate, Living with Parkinsons, 3 Seconds Behind the Wheel, and FAKE: Searching for Truth in the Age of Misinformation.
Our multiple media platforms include over-the-air, cable TV and live-streaming television, over-the-air and digital live streaming radio, podcasts, websites, social media, mobile apps, email newsletters, and the Passport video-on-demand service with an extensive PBS library of programs for members. A print edition of our monthly schedule and guide, What’s ON!, appears in each edition of Connecticut Magazine. Through special events, both online and in-person, we engage audiences of wide-ranging ages, origins and interests.
Connecticut Public Broadcasting, Inc. is also the sole owner of the for-profit MediaVision Creative agency located in Norwalk, Connecticut.
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